Colombia has introduced a brand new model manifesto for the vacation spot: ‘Colombia, essentially the most welcoming place on Earth.’
With the restart of worldwide journey on the horizon, the nation goals to stimulate worldwide tourism development and ignite travellers’ wanderlust by spotlighting the heat and kindness of its populace.
The brand new manifesto, which is led by ProColombia, is the results of intensive quantitative and qualitative analysis, which identifies the core essence of Colombia to be the heat and kindness of its folks.
Right here Breaking Journey Information chats with Flavia Santoro, President of ProColombia, to seek out out extra.Breaking Journey Information: The place does tourism in Colombia stand in July 2021? Are the borders open to travellers? What necessities are at present in place to gradual the unfold of Covid-19?
Flavia Santoro: Worldwide air connectivity in Colombia is open.
At this time the nation is related to 22 international locations with 21 airways, which signifies that we’ve got recovered 62 per cent of the air frequencies we had in early 2020.
And through 2021, 28 new routes have been introduced, flying from america, Canada, Mexico, Chile, Ecuador and Peru and 15 of those have already began operations.
New pointers for the arrival of worldwide travellers to our nation embrace the next:
It’s not obligatory to current a damaging PCR check earlier than the flight.
Travellers should fill out the Test-Mig kind a minimum of one to 24 hours earlier than the flight.
Travellers should put on masks always.
They need to report signs related to Covid-19: cough, shortness of breath, sore throat or fatigue and mustn’t board if they’ve these signs.
Worldwide passengers are obliged to present actual details about their well being standing, their current contact with suspected or confirmed instances of Covid-19, adjust to the directions of the well being authorities and provides actual details about their phone quantity and deal with in Colombia. International travellers should present a nationwide phone quantity to allow them to be simply contacted.
BTN: There may be hope the scenario might return to one thing like regular over the approaching months as vaccines start to influence on the virus. What are your ambitions, when it comes to customer numbers, for Colombia this 12 months?
FS: We’re very optimistic about the way forward for tourism in Colombia.
The nation had been having fun with regular, year-on-year development in customer numbers previous to the coronavirus pandemic, with the annual variety of guests within the 2012-2018 interval rising at practically double the common world fee.
Additionally, development between 2014 and 2019 rose 11.6 per cent.
Common worldwide tourism development within the Americas between 2012 and 2019 was 4.4 per cent, lower than half of the 9.1 per cent Colombia noticed.
We’re positive that we are going to proceed enhancing on the great numbers that we’ve got already been registering.
Based on a current examine by Despegar, probably the most necessary on-line journey businesses on the continent, Colombia is without doubt one of the international locations within the area with the best restoration of its tourism sector above international locations reminiscent of Argentina, Brazil, Chile, Ecuador, Mexico, Peru and america.
There are additionally excellent projections relating to the arrival of non-resident travellers to Colombia based on a examine by FowardKeys, which stories greater than 115 thousand air reservations made to our nation, principally from america, Chile, Spain, Argentina and France for journey in April – September 2021.

BTN: The nation has seen continued political unrest in current weeks – is that this impacting on reopening, or tourism promotion, plans?
FS: The world has confronted extraordinarily difficult instances as a result of Covid-19 pandemic, and Colombia has not been an exception.
Nevertheless, our nation is an instance of how troublesome instances will be reworked in a optimistic means.
With a wealthy and numerous historical past Colombia has been by durations of transition and development, at all times remaining resilient with a spirit of heat and openness at its coronary heart. We all know we’ll rise once more stronger collectively from the present scenario.
We’ll proceed to make each effort to advertise the immediate restoration of our tourism trade, we’re working to adapt the sector to the brand new necessities of worldwide and native travellers.
We strongly imagine tourism is a strong and transformative software for native communities with an incredible influence on the event of the areas and we need to leverage this.
Colombia has undergone a optimistic transformation lately, and we’ve got earned recognition as a should go to vacation spot and key industrial ally for a lot of markets.
Individuals who go to Colombia know that Colombians are extraordinarily pleasant, welcoming, and heat!
There is no such thing as a doubt that these days, Colombia is without doubt one of the trendiest locations.
We’re proud to received recognition on the World Journey Awards Latin America Gala Ceremony in 2020.
These identical awards nominated the nation once more this 12 months in 22 classes highlighting our biodiversity and cultural wealth.
Now we have additionally been thought of a profitable instance of innovation and social transformation and as we proceed to welcome guests and present them that Colombia is a contemporary and evolving nation, we imagine our popularity as a secure, pleasant and inclusive nation will solely proceed to strengthen.

BTN: Because the market begins to reopen, ProColombia has launched a brand new, consumer-facing manifesto for the nation. What are you able to inform us about that?
FS: Sure, I’m delighted to announce the vacation spot’s new model manifesto is ‘Colombia, essentially the most welcoming place on Earth.’
At a time when a heat welcome, a sort embrace and a sense of true group has by no means been so necessary, we really feel that our daring but easy message encapsulates what international travellers are in search of.
To make clear, we carried out intensive quantitative and qualitative analysis with greater than 1,500 surveys and focus teams with Colombians and foreigners to establish what the core essence of Colombia is and in the end, the heat and kindness of our folks lay on the coronary heart of it.
When folks say you possibly can decide a spot by its folks, I couldn’t agree extra and that is exactly why Colombia has chosen to construct its new manifesto narrative across the heat and kindness for which our individuals are recognized.
The worldwide launch might be on Monday, July nineteenth and whereas we recognize that these with wanderlust may have to attend a little bit longer earlier than experiencing the heat of
Colombia first-hand, we invite travellers and journey commerce alike to expertise ‘essentially the most welcoming place on Earth’ by way of our devoted ‘Neighbourhood of Neighbourhoods’ webpage.
Designed to appear to be a map of Colombia with native communities, the interactive ‘map’ will assist guests uncover every of the six Colombian areas, showcasing it as a melting pot of cultures, flavours, rhythms and hues all underpinned by a constant, acquainted and native welcome.
With genuine video content material and native narratives, we hope the ‘Neighbourhood of Neighbourhoods’ webpage will act as an extension of Colombia’s group, demonstrating its welcoming ethos and intensive providing.
We prefer to say ‘no matter you’re in search of and no matter your wants, Colombia is a spot the place you don’t should knock, as a result of the door is at all times open’.

BTN: The brand new marketing campaign seeks to put the folks of Colombia as central to its providing. How is that this totally different from how the nation has been promoted previously?
FS: We extremely worth the Colombia Nation Model; it’s an asset that has knowledgeable the world about our great nation for the final ten years.
First, the message was “Colombia is Ardour”.
It targeted on displaying the creativity, resourcefulness, expertise and keenness that characterises Colombians.
It served to reawaken a way of nationwide belonging and because of this basis, in 2012, we moved to “The Reply is Colombia,” a message targeted on telling the world that we had been the reply to all its wants.
With this message, we targeted on utilizing information and knowledge to show the necessary progress that Colombia had made when it comes to competitiveness.
With “The Reply is Colombia,” we determined to align the campaigns to advertise ProColombia’s strains of labor: non-mining and non-energy exports, overseas direct funding and worldwide tourism.
ProColombia will incorporate these campaigns into the brand new Manifesto whereas retaining most of the prior campaigns’ parts and messages.
This manifesto has been created to get again to the start of all of it, because the research carried out show that Colombians’ heat is what we’re recognized for globally.
We’re getting again to folks, to what makes us distinctive.

BTN: How necessary is tourism to Colombia and the way do you count on this to alter over the approaching years?
FS: Within the final decade, tourism in Colombia has grow to be an necessary supply of overseas alternate and employment for the nation. President Duque has known as the sector “the brand new petroleum”.
In 2019, the tourism sector reached historic figures: 4.5 million non-resident guests arrived within the nation, a rise of three per cent in contrast with 2018; resort occupancy was 57 per cent (the best within the final 15 years) and generated 6,751 million {dollars}, two per cent greater than in 2018, which makes it the non-mining power sector that generated essentially the most overseas forex that 12 months.
Final 12 months was undoubtedly a 12 months of excessive expectations for the sector.
Nevertheless, the pandemic compelled Colombia to alter plans and rapidly adapt to the brand new circumstances.
So, we took isolation as a possibility to organize a secure reactivation of the tourism sector and at ProColombia we created a restoration plan with three priorities: adapting to alter, facilitating air connectivity and producing confidence within the worldwide traveller to go to Colombian locations.
For us sustainability is greater than an attribute, it’s the coronary heart and the pillar of our tourism trade.
We’re making regular progress on this regard.
For instance, the ministry of commerce, trade and tourism reformed the overall tourism legislation, placing sustainability as a basic axis.
It now formally recognises that the safety of the surroundings and native communities is crucial for the restoration of the Colombian tourism trade after the pandemic.
As well as, we’re the second most biodiverse nation on this planet; ornithologically, we come prime with greater than 1,900 species of birds, we additionally come prime for our orchids and not too long ago for butterflies too, as declared by the Pure Historical past Museum of London’s examine.
Additionally, we’re second place for amphibians, third for vegetation and reptiles and fourth for mammals.
This implies nice accountability that we embrace with whole dedication.
Extra Data
ProColombia is a authorities entity chargeable for selling worldwide tourism and overseas direct funding in Colombia, non-mining power exports and the nation model.
By means of its nationwide and worldwide community of workplaces, it gives Colombian corporations assist and complete recommendation by companies or devices targeted on encouraging the design and execution of their worldwide methods, in addition to facilitating the technology and growth of enterprise alternatives.
Pictures: ProColombia

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