Skyscanner has appointed Clive Peoples, former buyer advertising and marketing chief at eBay and Expedia, as senior vice chairman of promoting.
Peoples, who will probably be based mostly out of the London workplace, studies to chief working officer, Kris Beyens, and is a member of the chief group.
He’s tasked with main Skyscanner’s international advertising and marketing technique, driving buyer acquisition and retention efforts throughout the advertising and marketing organisation, bringing collectively each efficiency and model advertising and marketing channels.
Beyens mentioned: “After what has undoubtedly been one of the difficult years for the journey sector, we’re happy to have Clive, a longtime chief in journey and e-commerce advertising and marketing, be part of the Skyscanner household.
“He brings with him a depth of expertise in digital product advertising and marketing and is keen about remodeling the traveller expertise via a customer-centric imaginative and prescient.“Supported by a robust group of promoting leaders, Clive’s focus will probably be on driving progress via new buyer acquisition and loyalty.”
Most lately, Peoples led a group of 160 product homeowners, entrepreneurs, information scientists, consumer expertise designers and engineers as head of worldwide buyer advertising and marketing at eBay.
Peoples mentioned of the appointment: “Having admired and used Skyscanner for a few years, I’m delighted to be a part of the group serving to clients select journey once more, in the absolute best manner for them.”
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