The NOMO chocolate model was borne of lofty ambitions to cater to as large a variety of choice-restricted customers as potential – a mission it takes very severely, in keeping with Jacqueline Tyrrell, model supervisor at NOMO.

The vegan weight loss plan is unequivocally mainstream now, with animal product-free choices extensively obtainable on the cabinets of all meals shops. Whether or not borne from animal welfare issues, or beliefs that plant-based is healthier, veganism is more and more a weight loss plan alternative reasonably than a security crucial.
However what of these customers whose meals choice is restricted resulting from unwell penalties or probably life-threatening ones? For meals allergy victims, data about exactly what’s – and what’s not – of their meals is of significant concern. This was the motivation behind NOMO – a model that has efficiently crafted chocolate choices for a variety of allergy victims, from dairy and eggs, to tree nuts and peanuts. New Meals spoke to Jacqueline Tyrrell, model supervisor at NOMO, to study extra.
“The place most different vegan manufacturers will use hazelnut paste or oat milk of their vegan chocolate recipes, NOMO makes use of rice powder as a substitute of milk.” Referencing the mindset of all these engaged on the model, Jacqueline defined: “As a enterprise, we take allergens extraordinarily severely and everybody who works at NOMO has this on the forefront of their pondering. We go to extraordinary lengths to make sure that our NOMO merchandise are secure and free from the key allergens: dairy, gluten, egg and nuts (tree nuts and peanuts).

It’s actually necessary to us as a model that we aren’t simply appropriate for vegans, however a secure choice for folks with allergy symptoms to dairy, gluten, egg and nuts

These excessive lengths run the entire size of their provide chain and all through your complete manufacturing course of. “Starting with our suppliers, we guarantee all NOMO components are free from dairy, gluten, egg, tree nuts and peanuts. Our manufacturing facility in Norfolk, UK, has a specifically segregated a part of the manufacturing facility to craft NOMO. The entire course of is fastidiously managed by our operations and technical groups and is underpinned by detailed allergen administration procedures. It’s actually necessary to us as a model that we aren’t simply appropriate for vegans, however a secure choice for folks with allergy symptoms to dairy, gluten, egg and nuts,” she stated.
Do allergy victims lose out on style?
However is the chocolate any good? When requested if customers are having to make concessions when it comes to texture and style, Jacqueline confidently said, “We don’t assume so! We have now gone to nice lengths to make it possible for NOMO tastes like milk chocolate. It’s all about discovering one of the best mixture of components and strategies of constructing the chocolate to get a clean creamy flavour and texture.” And it appears this stage of precision can’t be rushed. “Our creamy choc recipe, for instance, took us two years to develop and our caramel-filled bar nearly 4 years! We work actually arduous on all of our merchandise to ensure NOMO is uncompromisingly scrumptious.
When requested if she considers that allergy victims are adequately supplied for within the market, Jacqueline after all pointed to NOMO, divulging that not solely does the NOMO model provide important alternative when it comes to chocolate bar flavours and seasonal merchandise however {that a} new choice is on the not-too-distant horizon. “We’re additionally trying to increase our codecs past impulse and sharing,” she stated. “We have now an thrilling (however prime secret) pipeline of merchandise that will likely be launching in 2021, which is able to give customers much more choices to select from.

Our ethos is actually making certain as many individuals as potential can take pleasure in scrumptious chocolate

Given the momentum of the vegan pattern, New Meals requested whether or not Jacqueline anticipated the same incidence with free-from chocolate.
“There has positively been an increase within the variety of folks affected by meals allergy symptoms and intolerances within the UK over the past 10 years. We all know that nearly a 3rd of adults within the UK have an undiagnosed meals allergy” she defined. “A number of effort and time goes into creating NOMO, each from a growth viewpoint (we have now to ensure all of our components are free from dairy, gluten, egg and nuts) and a producing viewpoint; this side does make it prohibitive for some manufacturers to supply free from choices. In that sense, it’s simpler to cater to solely the vegan shopper. Nevertheless, for NOMO, our ethos is actually making certain as many individuals as potential can take pleasure in scrumptious chocolate, so being a free from model is simply as necessary to us as being a vegan model.

On condition that meals product purchases aren’t solely motivated by components themselves however their provenance, NOMO have catered equally to ethically minded customers with their collection of cocoa beans.
“NOMO buys Rainforest Alliance Licensed™ cocoa by means of the ‘mass steadiness’ mannequin of manufacturing.” Jacqueline defined. “This enables us to purchase extra cocoa from Rainforest Alliance Licensed farms, which signifies that farmers, the surroundings, and cocoa-growing communities will profit from our rising purchases. The Rainforest alliance works along with farmers, corporations, foresters, communities and customers to amplify the voices of farmers and forest communities, serving to to enhance livelihoods, shield biodiversity and assist folks mitigate and adapt to local weather change in daring and efficient methods.

Jacqueline Tyrrell
Model Supervisor – NOMO at Kinnerton Confectionery Co Ltd.

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