We are able to largely thank Levain for ushering within the pattern of humongous, heat cookies which can be chewy on the within, however crispy on the out. The favored bakery on Manhattan’s Higher West Aspect has impressed quite a few different bakeries and copycats, however have now made it so to get your arms on an unique Levain cookie, irrespective of the place you’re within the nation. The bakery introduced final summer season that it’d be promoting pre-baked, frozen cookies at Texas’ Central Market, however this week expanded into Complete Meals nationwide.
Complete Meals will carry three flavors: Chocolate Chip Walnut, Two Chip Chocolate Chip, and Darkish Chocolate Chocolate Chip, the darkish chocolate possibility solely accessible at Complete Meals. “Whether or not we’re assembly clients in our bakeries or within the freezer part, we all know they’re getting a real Levain Bakery expertise,” founders Pam Weekes and Connie McDonald mentioned in a press release. Levain “will develop solely as rapidly as we’re in a position to preserve the standard of the product,” mentioned CEO Andy Taylor.
One precedence for the bakery is ensuring the cookies keep frozen your complete time earlier than reaching the client. Levain first experimented with a shelf-stable cookie, nevertheless it didn’t have the identical texture because the cookies straight from the bakery. If the freezer cookies take off, Levain is hoping so as to add different merchandise like cake and brioche to the frozen aisle.
Taylor beforehand informed reporters that Levain is planning to open brick-and-mortar areas throughout the nation. Presently, there are seven areas in New York, and one in Washington D.C. The bakery is among the many newest artisanal snack outlets that after traded on exclusivity to develop to a nationwide market with extra shops or by transferring into grocery markets. Milk Bar is now accessible in groceries nationwide, as is Jeni’s ice cream, and Carbone pasta sauce. Often these merchandise price greater than a bag of Chips Ahoy or a jar of Prego, so the exclusivity continues to be there. But it surely raises questions on accessibility (good!) versus the homogenizing of meals tradition (bizarre!).
Then once more, we shouldn’t precisely be encouraging folks to journey but, so go forward and benefit from the cookies.
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