Expedia has launched a rebrand because the world prepares for the return of journey.
The dedication comes on the heels of what has arguably been one of many hardest years for the journey trade on account of the Covid-19 pandemic.
From an up to date appear and feel to enhanced product choices, Expedia is seeking to double down on efforts to ship on travellers’ evolving desires and wishes in a post-pandemic world.
“For the previous 25 years, we’ve been centered on quantity and transactions as our approach of rising our enterprise.
“What we’ve discovered nonetheless, over the previous yr, is that our prospects need extra from a journey firm. “They need a trusted accomplice who’s there with them each step of the way in which, supporting them to make sure they get essentially the most out of their journeys,” stated Shiv Singh, senior vice chairman and normal supervisor, Expedia.
On the coronary heart of the rebrand is a refresh of Expedia’s platform expertise throughout its cell app and greater than 70 web sites.
The brand new residence screens replicate a transparent and easy structure, with product options that can empower travellers to construct a whole journey that fits their wants and pursuits, bringing collectively a number of journey components seamlessly.
“Like many journey manufacturers, Covid-19 has pressured us all to look inwards and replicate on who we’re as a model and what which means to our shoppers.
“It turned clear to us that to ensure that our travellers to have a tremendous journey, it issues who they journey with, and we have to perceive the necessary position we play in being that accomplice,” stated Singh.
“As travellers regulate to the brand new norms post-Covid-19, we should regulate as effectively, and that is simply the primary chapter in a multi-year journey to essentially ship in opposition to our mission of being a model that’s there for travellers from begin to end.”
Alongside platform enhancements, Expedia will likely be unveiling its new world artistic throughout a number of touchpoints supported by the model’s largest advertising spend in additional than 5 years.
Utilizing a singular artistic platform and a brand new tagline “It issues who you journey with” travellers will see the thought of Expedia as the final word journey companion come via in distinctive methods throughout varied channels, making a cohesive message that can resonate as folks begin touring once more.
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