The AWI says Boar’s Head doesn’t meet a excessive sufficient commonplace of animal care to warrant “humanely raised” claims, but the chilly meat provider does adhere to business pointers.
The Animal Welfare Institute (AWI) has challenged Boar’s Head, a deli meat provider primarily based within the US, earlier than the Federal Commerce Fee (FTC). The AWI claims the chilly meat provider makes use of “misleading” promoting practices in selling what Boar Head’s describes as “humanely raised” hen sausage and Simplicity All Pure turkey merchandise.
Based on the AWI, there isn’t a proof that Boar’s Head raises its chickens and turkeys in accordance with animal welfare requirements that exceed commonplace business practices.
Boar’s Head does nevertheless adjust to the business animal care requirements of FACTA (Farm Animal Care Coaching and Auditing) for its hen merchandise and the Nationwide Turkey Federation (NTF) for its turkey merchandise, but the AWI believes this could not allow the agency to put claims on humane rearing on its product.
The AWI is requesting that the FTC prevents Boar’s Head from partaking in advertising which it says is designed to create the misunderstanding that its chickens and turkeys are handled higher than birds on every other manufacturing facility farm.
“Business audits don’t meet scientifically established requirements for the humane therapy of animals,” said Dena Jones, director of the farm animal program at AWI.
“Such audits merely affirm compliance with baseline animal care requirements and don’t assure humane therapy for chickens or turkeys. Touting that an animal product is ‘humanely raised’ primarily based on these requirements is misleading.”
The Higher Enterprise Bureau’s (BBB) Nationwide Promoting Division has cautioned in opposition to counting on business audits to help comparable animal elevating claims, as a result of customers misconstrue these labels to imply the next commonplace of care.
In 2019, following an AWI problem, the BBB division really useful that Hatfield High quality Meats and its guardian firm, Clemens Meals Group, discontinue the declare “Ethically Raised by Household Farmers Dedicated to a Larger Commonplace of Care, Ruled by Third Get together Animal Audits” on product packaging for Hatfield pork merchandise. It was the primary occasion of the BBB division recommending that an organization take away an animal welfare declare from a meat product.
AWI analysis claims customers typically assume that the declare ‘humanely raised’ means animals are usually not reared utilizing a few of the extra controversial methods discovered on manufacturing facility farms, regardless of these practices being permissible below FACTA and NTF audit pointers.
The NTF and the FACTA audit (which relies on the animal care pointers of the Nationwide Rooster Council) had been designed to certify producers who adhere to minimal business requirements, in response to an AWI evaluation.
In distinction, impartial animal welfare certification packages typically require adherence to larger requirements of care as a way to justify humane elevating claims that will advantage charging premium costs. The AWI says processors who’re allowed to base such claims on “bare-minimum” business audits undercut higher-welfare farmers.
“Shoppers are continuously bombarded with bogus animal welfare claims on meat merchandise, however there are higher choices on the market which can be legitimately larger welfare,” stated Erin Sutherland, workers lawyer for the farm animal program at AWI.
“We hope that the FTC will facet with customers and cease Boar’s Head from making deceptive claims about its hen and turkey merchandise.”
Boar’s Head have been approached for a remark however are but to reply.