The flexitarian motion has suffered a setback throughout 2020, as analysis reveals many Brits turned to comforting favourites in the course of the powerful months of final 12 months.

Flexitarianism can contain the occasional consumption of meat.

Regardless of Veganuary getting loads of consideration in 2021, new analysis from Mintel has revealed that the flexitarian motion has suffered a setback due to the COVID-19 pandemic, with the proportion of British adults seeking to minimize down on meat lowering considerably.
Flexitarian is the time period used to explain those that, whereas consuming a primarily vegetarian weight-reduction plan, sometimes devour meat and different animal-based merchandise. It’s maybe probably the most sensible goal to goal for within the bid to chop down on meat consumption in our diets.
Based on Mintel, the motion had been gaining momentum for a number of years earlier than 2020, but, as with so many different elements of life, the pandemic has put the brakes on it. In 2019, round half (51 %) of all adults have been actively limiting the quantity of meat of their diets, but this decreased to 41 % throughout 2020.
The analysis firm says processed meat product gross sales have elevated by 18 %, with sausages, bacon and burgers all seeing a bumper 2020 – maybe partly all the way down to the rise in home-cooking and seemingly countless barbecues undertaken by many people in the course of the summer time of 2020.
“Previous to the coronavirus outbreak the meat discount development was gaining appreciable momentum. The large disruption, uncertainty and stress attributable to COVID-19 have triggered a leisure round some well being and ethics-driven habits amongst many individuals,” mentioned Edward Bergen, World Meals and Drink Analyst at Mintel.
“It isn’t stunning that meat discount has taken a brief again seat, notably given the elevated desirability of acquainted consolation meals and meat is seen to essentially ship right here.”
But that is unlikely to be a continued downward spiral. Plant-based substitutes have grown in reputation constantly for some years now, and as soon as the powerful instances inflicted by COVID-19 move, Bergen is predicting a return to type for the flexitarian motion: “Because the shadow of the pandemic fades, its affect within the mid- and long-term are solely going to make the advantages customers affiliate with consuming much less meat appear much more related and necessary.
“This consists of these referring to sustainability and to individuals’s funds, well being and weight administration. With that in thoughts, the meat discount motion is predicted to rebound vigorously when the speedy threat from coronavirus has handed.”