Accor, a world-leading augmented hospitality group, will spotlight its position as a pioneer of latest life-style experiences in Saudi Arabia on the second Saudi Arabian Hospitality Funding Convention (SHIC), which takes place this week (January 21-22) in Riyadh.

The Group, which is already the main operator within the kingdom with 36 properties (near 14,000 rooms) and 45 extra within the pipeline, will define its plans to introduce new hospitality ideas and dynamic manufacturers that can set new tendencies in Saudi Arabia.
From unique tented camps, conservation-led initiatives, all-inclusive resorts and extended-stay and branded residences to cutting-edge eating, wellness, journey and leisure experiences which can be new to Saudi Arabia, Accor will emphasise how its funding within the nation’s future goes past resort growth and helps Imaginative and prescient 2030’s targets of remodeling the dominion into an distinctive vacation spot.
“SHIC’s theme, ‘Rework Tomorrow’, couldn’t be extra apt for Accor as we glance to leverage our unrivalled portfolio of numerous manufacturers and spearhead new life-style experiences that showcase and protect the perfect of Saudi Arabia,” mentioned Mark Willis, CEO, Accor Center East & Africa.
“As a key stakeholder in Imaginative and prescient 2030 and the dominion’s main operator, we’re dedicated to setting new benchmarks within the hospitality sector, opening the eyes of the world to all that Saudi Arabia has to supply, from its gorgeous landscapes and heritage websites to its fashionable cities and world-class sights and locations.”
Accor is among the most established hospitality builders and companions in Saudi Arabia the place it has operated properties for greater than 30 years and has constructed on this experience and expertise with ground-breaking initiatives.
For 2 consecutive years, the Group has been chosen by the Royal Fee for AlUla (RCU) because the unique hospitality companion for the Winter at Tantora pageant in AlUla, working the Ashar Camp, that includes 27 tented rooms, 5 villas and 54 RV (Leisure Vechicle) camps on the multi-faceted cultural occasion, which this 12 months runs till March 7.
Accor can also be the primary worldwide operator to takeover and handle Shaden Resort AlUla below MGallery on the kingdom’s well-known UNESCO World Heritage Website. As a model outlined by its distinctive visitor experiences with native essence and an genuine story, MGallery is the right match for the heritage vacation spot and the tent-like resort will provide a spread of eco-tourism, journey, wellness and cultural actions.
Comparable initiatives are in negotiation for properties to be managed below Mantis, the posh eco-focused model during which Accor has a 50% stake. As a number one conservation-led hospitality firm famend for its tented lodging ideas and dedication to preserving the communities, wildlife and the setting, Mantis has robust potential within the kingdom.
Discussions are additionally below strategy to debut unique and all-inclusive luxurious leisure resorts in Saudi Arabia below Turkish model Rixos, one other hospitality firm during which Accor has invested. The idea has already confirmed an amazing success within the UAE and with Rixos recognized for its occasions, exhibits and concert events, Accor is highlighting the vary of latest experiences the model can provide discerning guests to the nation.
Because the main operator of branded and extended-stay residences within the Center East, Accor is carving a distinct segment with these sought-after merchandise in Saudi Arabia, with Fairmont Ramla Serviced Residences set to open in Riyadh this 12 months because the Group’s first luxurious long-stay house property within the kingdom.
In the meantime, Dhahran within the Jap Province is the chosen vacation spot for the worldwide debut of Accor’s new Novotel Residing model, with the upscale serviced house property co-located with a Novotel resort within the landmark KFUPM Enterprise Park undertaking.
Accor has additionally signed an settlement to handle Novotel Residences Thakher Metropolis in Makkah, constructing on its presence as the biggest operator within the Holy Cities with 11 resorts (9,661 rooms) and eight extra (4,534 rooms) pipelined, dominated by its premium and luxurious manufacturers.
In 2019, Accor’s properties in Makkah and Madinah welcomed nearly 4 million visitors, with market analysis commissioned by the Group revealing a rise within the variety of prosperous Muslims within the UK, France, Canada and the US visiting the cities. The primary-of-its-kind Holy Cities Perception Report additionally discovered the UK Muslim market had significantly robust consciousness of Accor’s manufacturers in each holy locations.
To assist its actions within the Holy Cities and to reinforce the customer expertise, the Group just lately unveiled devoted pilgrim sources, together with a brand new web site offering an end-to-end reserving journey in English and Arabic, in addition to related content material, tailor-made packages and itineraries and important data.
Mark Willis will likely be discussing these and different developments at SHIC, becoming a member of his trade friends at two classes: ‘Leaders’ Perspective – rework tomorrow and constructing from the group up’ and the Scholar Session entitled ‘Innovation and Sustainable tourism in Eco Lodging and How Accor and Mantis are working collectively to rework the sector’ the place he will likely be joined by Mantis Assortment CEO and globally famend conservationist, Paul Gardiner.

About AHIC 2020
AHIC, now in its 16th 12 months, is the annual gathering for the Center East’s hospitality funding group organised by world resort funding occasion organiser Bench Occasions in partnership with Center East enterprise intelligence model, MEED. AHIC creates a information and networking platform for world and regional buyers of all backgrounds, providing important insights to investing in resorts, showcasing regional and worldwide hospitality funding alternatives and facilitating direct connections with hospitality trade stakeholders. AHIC 2020 will likely be held at Madinat Jumeirah in Dubai from 14 April to 16 April and hosted by its founding patron, His Highness Sheikh Ahmed bin Saeed al Maktoum, Chairman of Dubai Airports, President of Dubai Civil Aviation Authority and Chairman and CEO of Emirates Airline and Group, whose continued assist of the trade and AHIC has been essential to the area’s tourism progress.
AHIC 2020 Sponsors
Sponsors embrace: Jumeirah Group as Host Sponsor; Accor, Al Hokair Group, Marjan, and Dur Hospitality as Platinum Sponsors; Emaar Hospitality Group, Millennium Resorts and Resorts and Marriott Worldwide as Emerald Sponsors; and Alkamal Worldwide, febc, Insignia, JA Resorts & Resorts, Knight Frank, Louvre Resorts Group, Melia Resorts Worldwide, Shaza Resorts, SSH, and STR as Gold Sponsors. Al Tamimi and Firm, and MMAC Design Associates are the Silver Sponsors, whereas The Emirates Academy of Hospitality Administration is a Supporting Accomplice.