In the case of weddings, we’re in an age of unabashed, customized-to-the-last-detail one-upmanship. From offbeat occasion areas (suppose barns, breweries, aquariums, and even Airbnbs) to quirky cocktail hours and artisan culinary choices, it may be tough for accommodations to face out as the best spot to say “I do.”

However as an alternative of feeling like you’ll be able to’t compete, it is vital to flaunt what you will have that different venues cannot supply.
Keep in mind, whereas brides can search out unimaginable, unconventional experiences at each worth level, they will pay a heavy worth by way of marriage ceremony day stress. It is no surprise why about half of {couples} nonetheless select a traditional house, similar to a lodge, as their marriage ceremony day venue.
So how, precisely, are you able to make your lodge a fascinating and sought-after marriage ceremony venue in in the present day’s market?
1. Hold the get together transferring.
Brides love to offer a particular time and place to every second of their day so take into account methods you’ll be able to cater to this sense of a fluid, all-inclusive expertise. Your lodge might not have a chapel or a beachfront gazebo onsite, however you’ll be able to nonetheless maximize the expertise by transferring the marriage via a number of completely different areas of the property.
Assist them plan their ceremony, cocktail hour, and reception in three distinctive areas on property.
First, take inventory of your out there venues and take into account how they are often reworked. A wine cellar may make a pleasant setting for a cocktail hour, whereas a penthouse suite with a skyline view may make a panoramic backdrop for a small marriage ceremony ceremony.
Maximizing your choices might require some out-of-the-box pondering however the effort will likely be effectively value it.
2. Flip a marriage into an entire weekend.
If there’s one benefit accommodations have over different venues, it is the built-in ease of doing all the pieces – and housing everybody – in a single place. It begins with a rehearsal dinner in your restaurant or a non-public eating room and ends with the now compulsory farewell brunch.
In between, the bride can get pleasure from her last solo slumber in one in every of your suites, primp together with her marriage ceremony get together in your salon, and seize the day with a photoshoot in your gardens. Then comes the whirlwind: the ceremony, cocktail reception, adopted by dinner and dancing, and the after-party.
Similar to that, one event turns into a memorable weekend getaway for everybody concerned.
Attracting this type of multi-day occasion ensures most income. In truth, {couples} spend about 45% of their complete marriage ceremony price range on the reception venue alone.
3. Make it straightforward.
The comfort of a one-stop-shop is not sufficient lately. To seal the deal, it could boil right down to how straightforward and easy you may make the expertise. That is the place a devoted marriage ceremony planner (or just a caring and well-connected level individual out of your gross sales staff) actually units you aside.
Armed with the total image and an entire understanding of the couple’s marriage ceremony day needs, this individual will coordinate all the small print between the couple, the lodge, and any outdoors distributors. The purpose individual ought to embrace the position and be straightforward to achieve, so the bride can keep in common contact and/or loop in her personal marriage ceremony planner for a seamless expertise.
In fact, accommodations cannot present a military of specialists, so your designated level individual ought to be capable of make suggestions for photographers, florists, and extra. So hold a fats Rolodex to impress these brides.
Native partnerships may be mutually helpful via negotiated charges and referrals that go each methods. (Trace: Remember that {couples} rent 14 distributors on common for his or her marriage ceremony day. Your lodge’s marriage ceremony coordinator will make that really feel manageable.)
4. Make it intimate and private.
When the dearly beloved are gathered collectively, reminiscences are certain to be made. Because the host venue, you are in a position to give everybody three vital provisions: a bar, a mattress, and breakfast.
The whole lot you supply over the course of the marriage weekend may be customized for the occasion. And if there’s one factor the fashionable bride loves, it is customization.
From craft cocktails to customized room layouts, accommodations ought to be capable of adapt in ways in which a barn or brewery cannot.
Rework giant areas to be extra intimate, welcome every visitor, give the group room to mingle, and make it easy, intimate and private.
5. Tie all of it collectively in a simple, digestible package deal.
Packages assist the bride think about all the completely different situations we have described – and extra. If you happen to’re ready for her to come back to you with a dream itinerary, you are lacking a chance. Brides could also be afraid to ask about your pricing. That is one other missed alternative. Whenever you’re ready to current the choices, everybody wins.
Create tiered and customizable packages: commonplace, premium, upgrades, and add-ons. Make it straightforward to combine and match choices at numerous worth factors.
By offering primary package deal and pricing info upfront, brides can calm down and transfer into customizing their day. They could be stunned to be taught that they will accomplish their goal – a novel, offbeat, or unconventional celebration – with much more certainty and much much less stress.
Need Extra Content material On Weddings?
Learn: 55 Billion Causes Lodge Entrepreneurs Aren’t Spending Sufficient To Promote Weddings
Learn: Do not Drop The Ball On Large Wedding ceremony Enterprise
About Tambourine
Tambourine makes use of expertise and creativity to extend income for accommodations and locations worldwide. The agency, now in its 34th 12 months, is situated in New York Metropolis, Carlsbad and Fort Lauderdale. Please go to:

About Tambourine
Tambourine is reworking lodge e-commerce. The Agency has develop into an instrumental associate for elite hoteliers, lodge administration and asset administration companies searching for to outperform their compset, enhance bottom-line profitability and reduce OTA-dependence.
We ship focused managed service applications that guarantee most visitors and conversions throughout all digital channels. Our staff makes use of our personal best-in-class expertise to empower your property… providing you with the arrogance and skill to attain your possession’s income targets.
The agency is celebrating its 35th 12 months in enterprise. For extra details about Tambourine, go to