A model of this put up initially appeared on September 20, 2019, in “Eat, Drink, Watch” — the weekly e-newsletter for individuals who wish to order takeout and watch TV. Browse the archives and subscribe now.
I’ve bought notes on one of the crucial shocking documentary releases of the 12 months, plus a roundup of the week’s food-related leisure information. Up first, the film:
A Tremendous Measurement Me sequel that most likely ought to have stayed within the vaults
The most important shock about Tremendous Measurement Me 2: Holy Rooster!, a feature-length follow-up to Morgan Spurlock’s hit 2004 fast-food documentary, is that it was ever launched within the first place.
The film was filmed three years in the past, and premiered to principally optimistic critiques on the Toronto Worldwide Movie Competition in 2017. However shortly after signing a distribution take care of YouTube Purple, Spurlock dropped a bombshell confession outlining his historical past of sexual misconduct. The assertion famous a decades-old rape allegation, quite a few acts of dishonest on his companions, and a sexual harassment declare involving a younger lady who labored for the filmmaker at his manufacturing firm, Warrior Poets, that was settled out of court docket. Spurlock utterly disappeared from the general public eye after his confession, and YouTube Purple dropped the film. For over a 12 months, Tremendous Measurement Me 2 appeared all however useless till distributor Samuel Goldwyn Movies made a shock announcement over the summer season that it was going to launch the movie.
The movie, launched final week in choose theaters and as a video-on-demand, makes no point out of Spurlock’s confession or something that occurred since its competition debut. As an alternative, this is similar documentary that appeared at TIFF two years in the past: A vigorous story of Spurlock’s try to boost a flock of poultry and open a tongue-in-cheek fried hen sandwich restaurant in Columbus, Ohio.
By far, essentially the most enlightening and entertaining components of the movie are Spurlock’s conferences with varied model consultants and business meals consultants who break down the psychology of the “well being halo” that each one the massive chains are obsessive about proper now — a magic mixture of stylish elements and packaging that make junk meals seem wholesome within the eyes of many shoppers. Tremendous Measurement Me 2 additionally clearly presents the problems that small hen farmers face because of the “event system,” the place poultry payouts from corporations like Tyson are decided by an ever-changing rating of hen coops (an episode of Netflix’s wonderful docuseries Rotten additionally explored this seemingly-corrupt system in way more vivid element).
The movie culminates within the well-publicized opening of Spurlock’s fast-food restaurant, Holy Rooster, with the documentarian shaking arms, posing for images, and ringing up clients who all appear starstruck by the filmmaker. On the finish of the doc, Suplock mentions that he’s acquired calls from potential buyers with franchise provides. However because it seems, Holy Rooster was only a four-day pop-up, and, other than a equally non permanent run in Manhattan this month, there have been no bulletins about plans to open any future iterations of the restaurant.
Whereas selling the brand new movie, Spurlock has been candid about his previous habits and the way his confession utterly torpedoed the movie’s unique launch (it additionally prompted many of the Warrior Poets employees to stop). It sounds just like the filmmaker, now 600+ days sober, is attempting to make amends. However there’s nonetheless one thing unsettling about Tremendous Measurement Me 2 itself not addressing his sexual misconduct and the fallout that resulted from it, as a result of the movie itself is as a lot about Spurlock as it’s concerning the poultry business — the phrase “me” is even within the rattling title of the film.
Everybody is aware of Spurlock because the man who grew to become well-known for consuming nothing however McDonald’s for a month — even the farmers who he’s attempting to purchase hen from. The film consists of a number of scenes filmed on the Warrior Poets workplace, and the entire film is framed round the concept that Spurlock is such a charismatic showman that he’s going to shake up the fast-food business with one more intelligent stunt. It’s clear, whereas watching the film, that Spurlock is working from a place of energy. However as we all know, behind the scenes, he was abusing that energy. Because of this, it’s significantly unnerving to listen to Spurlock inform the digicam early within the movie, “Now, if I’ve discovered something out of constructing a profession out of questionable life decisions, it’s that typically the one method to discover the reality and remedy an issue is to turn into part of that downside.”
Throughout an interview with Enterprise Insider this month, Spurlock mentioned that it was “inconceivable” to edit himself out of the documentary as a result of, “You’re following me for the entire film.” My hunch is that if Spurlock — an award-winning filmmaker with dozens of film credit to his identify — actually wished to, he might have at the very least made some adjustments to put extra emphasis on the individuals who work within the hen business, and located some method to deal with the latest developments in his life. However by ignoring the controversy altogether, the documentary feels much less like a meals world exposé from the vaults, and extra like a weird try at model rehabilitation for Morgan Spurlock within the post-#MeToo period.
Tremendous Measurement Me 2: Holy Rooster! is now out there to stream on YouTube, Amazon Prime, and iTunes.
In different leisure information…
Have an important weekend everybody, and in case you’re searching for one thing to do with these late summer season tomatoes, I extremely advocate testing this savory tart recipe from East Hampton’s most well-known chef, Ina Garten.
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