Phoenix, Arizona – Finest Western Accommodations & Resorts (BWHR) introduced as we speak a significant step ahead in its broad distribution technique with the acquisition of AutoClerk, Inc. AutoClerk® is a premier resort property administration system (PMS) firm that has been in enterprise since 1986. This acquisition marks a significant milestone in BWHR’s efforts to simplify distribution for its accommodations by making expertise administration, income administration, buyer relationship administration, reporting and connectivity less complicated and simpler.

“This acquisition will allow BWHR to boost its competencies in an more and more advanced distribution panorama to drive advantages to its accommodations with quicker and extra dependable connectivity,” mentioned BWHR President and CEO David Kong. “It is going to additionally enable us to implement expertise options to assist our accommodations grow to be simpler in servicing its visitors, simplify administration of charges and stock and enhance administration reporting.”
BWHR has been on a journey of wonderful transformation over the previous a number of years. Not too long ago BWHR was named one of many world’s Most Modern Corporations by Quick Firm, expanded its portfolio to 16 dynamic manufacturers reaching new visitors in each chain scale phase together with luxurious, and received a document variety of business awards and accolades. A key focus for the corporate’s continued success is making certain it has a sturdy, resilient, safe and scalable distribution platform.
A important element of the platform is the PMS. This partnership with AutoClerk will allow BWHR to drive distinctive advantages to its accommodations.
Present and new AutoClerk prospects not related to BWHR can even profit from BWHR’s deliberate investments within the system’s infrastructure and growth assets to enhance system efficiency. As well as, BWHR has plans to supply connectivity options and integration capabilities to AutoClerk’s prospects no matter their model affiliation.
Asian American Lodge House owners Affiliation (AAHOA) Interim President and CEO Rachel Humphrey acknowledged, “The merchandise and options supplied by AutoClerk, a most popular PMS expertise that AAHOA members can entry for an reasonably priced worth, will solely develop stronger with BWHR’s backing. We’re happy to proceed our partnership with an organization that has a confirmed monitor document and technical experience that AAHOA members can belief.”
About AutoClerk, Inc.
AutoClerk has been constructing mission-critical software program for the hospitality business since 1986. Serving each unbiased and main resort manufacturers in North America —together with Finest Western Accommodations & Resorts and RLH Company— constructing sturdy, reliable and intuitive property administration techniques (PMS) able to interfacing with over 50 hospitality expertise platforms, together with eight central reservation techniques.
AutoClerk has pioneered a wide range of hospitality applied sciences. The 2003 launch of ResOnTheWeb™ was one of many world’s first absolutely built-in PMS web-booking engines, and the corporate’s pure-cloud PMS expertise is simplicity itself, requiring solely a tool with a browser and Web connection. AutoClerk was an early PMS adopter of bank card tokenization and EMV (chip) applied sciences. Pushing tokenization to a logical excessive, AutoClerk’s cloud PMS information heart is without doubt one of the only a few PMS information facilities that doesn’t retailer, course of or transmit delicate cardholder information.
Based mostly in Northern California, AutoClerk is independently operated and its loyal buyer base is supported 24/7 by an in-house devoted workers, all with hands-on skilled expertise within the hospitality business. For extra data, go to

About Finest Western® Accommodations & Resorts
Finest Western Accommodations & Resorts headquartered in Phoenix, Arizona, is a privately held resort model with a worldwide community of roughly 4,500 accommodations in almost 100 nations and territories worldwide‡. Finest Western provides 16 resort manufacturers to swimsuit the wants of builders and visitors in each market. Finest Western branded accommodations embrace Finest Western®, Finest Western Plus®, Finest Western Premier®, Government Residency by Finest Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Assortment®, and BW Signature Assortment®. By way of current acquisition, Finest Western now additionally provides WorldHotels® Luxurious, WorldHotels Elite and WorldHotels Distinctive manufacturers. Finishing its portfolio, Finest Western provides SureStay®, SureStay Plus®, and SureStay Assortment® franchises,**. Now celebrating greater than 70 years of hospitality, Finest Western offers its hoteliers with world operational, gross sales and advertising and marketing assist, and award-winning on-line and cell reserving capabilities. Finest Western continues to set business information concerning awards and accolades, together with 66 p.c of the model’s North American accommodations incomes a TripAdvisor® Certificates of Excellence award in 2018, Enterprise Journey Information® rating Finest Western Plus and Finest Western primary in upper-midscale and midscale resort manufacturers respectively for 2 consecutive years, and Quick Firm honoring Finest Western Accommodations & Resorts with a spot within the High 10 Most Modern Corporations within the Augmented Actuality/Digital Actuality class. Finest Western has additionally received 10 consecutive AAA®/CAA® Lodging Companion of the 12 months awards, recognizing the model’s dedication to offering distinctive service and nice worth to AAA/CAA’s almost 60 million members within the U.S. and Canada. Finest Western-branded accommodations have been prime ranked in breakfast (meals and beverage class) within the J.D. Energy 2018 North America Lodge Visitor Satisfaction Index Research – rating first for midscale; and second for higher midscale. Practically 40 million vacationers are members of the model’s award-winning loyalty program Finest Western Rewards®, one of many few packages during which members earn factors that by no means expire and might be redeemed at any Finest Western-branded resort worldwide. Finest Western’s partnerships with AAA/CAA and Google® Road View present vacationers with thrilling methods to work together with the model. By way of its partnership with Google Road View, Finest Western is the primary main firm of its dimension and scale to launch a digital actuality expertise for patrons, setting a brand new business customary and reinventing how visitors view accommodations.
* Numbers are approximate, could fluctuate, and embrace accommodations presently within the growth pipeline.**All Finest Western, WorldHotels and SureStay branded accommodations are independently owned and operated.