Printed on Friday, July 5, 2019

VietJet is taking a leaf out of AirAsia’s ebook with ambitions of turn out to be way more than only a finances airline. The airline plans to make the leap into the e-commerce sector because it appears to diversify.It plans to leverage its in depth buyer information in cooperation with banks, resorts and different companions.Vietjet vice chairwoman Nguyen Thi Thuy Binh stated a brand new e-commerce unit might launch inside two years.It will supply banking and insurance coverage, client items, and journey associated merchandise reminiscent of lodge bookings.”All of the suppliers and companions will be part of our platform to offer services to not solely our 30 million passengers but in addition a whole bunch of hundreds of thousands of consumers in Vietnam and different components of the world,” she instructed the Nikkei Asian Evaluate.E-commerce revenues in Vietnam surged 30% to about $eight billion in 2018 in response to the Ministry of Trade and Commerce.The nation has the very best web financial system penetration in Southeast Asia, accounting for 4% of GDP.AirAsia has began pivoting towards a ‘superapp’ technique to revenue from buyer information by way of monetary companies and basic e-commerce.It’s investing $20 million a yr in diversifying, particularly in associated ancillary companies reminiscent of vacation packages.