ORLANDO, Fla. – Wyndham Locations (NYSE:WYND), the world’s largest trip possession and trade firm, launched fashionable new model identities for its flagship timeshare golf equipment – Membership Wyndham® and WorldMark® by Wyndham.
Wyndham Locations is main the evolution of the {industry} by creating extra locations and extra experiences for vacationers within the locations they need to journey. The corporate simply introduced the grand opening of its latest resort in downtown Portland, Oregon – No. 2 on Thrillist’s “Greatest U.S. Cities to Spend a Weekend” record. Wyndham Locations has new resorts within the hottest city markets within the U.S., together with New Orleans, New York, and San Francisco – and can open within the coronary heart of Nashville later this 12 months. For extra journey exterior the U.S., homeowners can go to Melbourne and Sydney, Australia, and Vancouver, Canada.
Since changing into an unbiased firm final 12 months, Wyndham Locations has unleashed innovation throughout the group to re-imagine how vacationers trip. With a brand new proprietor base made up of 60% millennials and Gen Xers, the corporate is rising with its prospects. Already a frontrunner, with the most important timeshare proprietor base and extra resorts than the following two largest trip possession corporations mixed, Wyndham Locations is now forging a path for the evolution of the {industry}.
The corporate is opening new resorts in surprising locations – resembling Austin, Texas, in 2018, and Moab, Utah, coming in 2020 – and it’s not stopping there. Now, it’s making timeshare cool with the relaunch of two of its flagship trip possession manufacturers.
This 12 months, Wyndham Locations launched new initiatives throughout the corporate – new resort developments and renovations, model and advertising and marketing tasks, buyer relationship administration (CRM) and digital expertise enhancements – and it’s within the first 12 months of a 5 12 months plan to spend greater than $1 billion to proceed these buyer experience-driven tasks.
“So as to reshape our industry-leading manufacturers and set the route for the way forward for timesharing, we’re leveraging the corporate’s dimension and scale to drive continued development whereas utilizing our capital environment friendly growth method so as to add new stock and gross sales facilities in areas vacationers need to go to,” mentioned Michael D. Brown, president and chief govt officer of Wyndham Locations.
“One of many advantages of being an organization targeted on one {industry} is that we are able to make investments considerably in resorts, expertise, manufacturers, and a digital expertise which is able to improve our buyer expertise and propel our development for years to come back,” Brown mentioned. This funding is in line with the monetary and free money stream targets the corporate has beforehand introduced. The corporate’s enterprise mannequin permits Wyndham Locations to put money into worthwhile development areas whereas delivering constant money era, permitting the corporate to return practically $500 million to shareholders within the type of dividends and share repurchases because the firm was established in June 2018.
The brand new manufacturers not solely convey a contemporary feel and look to those main golf equipment, additionally they convey to life the corporate’s objective of placing the world on trip. With extra locations to discover, plus the revamp of gross sales facilities, improved proprietor experiences and a digital refresh, having fun with wonderful trip experiences yearly at greater than 220 resorts around the globe will probably be simpler than ever for current homeowners and potential new homeowners.
Timeshare resorts present the “residence away from residence” households crave as they make reminiscences of a lifetime. Membership Wyndham and WorldMark by Wyndham trip resorts present the reliability and safety of a trusted hospitality model, with the house and fashionable facilities the place vacationers can unwind and loosen up.
The brand new identities for Wyndham Locations’ two largest timeshare merchandise convey every model to life in a means that not solely highlights its distinctiveness, but additionally stands out in comparison with different trip golf equipment.
Membership Wyndham – Reside Your Bucket Checklist®
Membership Wyndham celebrates residing your bucket record in the present day – the must-see locations and the must-do experiences.
Being part of Membership Wyndham is not only about proudly owning a timeshare – it’s the path that connects homeowners’ ardour for journey with thrilling prospects at each single flip. The brand-new Membership Wyndham feel and look reinvigorates the corporate’s dedication to assist homeowners not solely reside their bucket record, however develop it.
Whether or not it is being immersed within the thick of New York’s hustle and bustle, strolling throughout freshly fallen snow earlier than snowboarding the slopes of Colorado, or hanging poolside within the Caribbean the place rum punch reigns supreme — homeowners’ holidays and interactions with the model will encourage limitless journey adventures obtainable by Membership Wyndham.
WorldMark by Wyndham – Extra time to share. ®
WorldMark by Wyndham highlights the connections that occur throughout holidays – the journey moments that flip right into a lifetime of reminiscences.
For WorldMark homeowners, holidays function the comforting backdrop for ongoing traditions and the catalyst to create new ones. The brand-new WorldMark feel and look celebrates every kind of trip reminiscences – from the surprising heartwarming moments throughout the journey to stand-out marquee experiences on the vacation spot.
From marshmallow-y kisses in Oregon each time the children make s’mores, to bringing sufficient bottles of Merlot for the annual ladies journey in Arizona, to capturing the right image of the sundown and surf alongside Hawaii’s seashores — holidays and interactions with WorldMark will have a good time extra time to share.
“Timeshare is actually a hidden gem inside the hospitality {industry}. It’s a good way to journey; we all know this as a result of our prospects inform us – we have now a virtually 90% satisfaction price amongst our present homeowners,” mentioned Noah Brodsky, journey {industry} veteran and Chief Model Officer for Wyndham Locations. “We additionally know the timeshare enterprise has lengthy been a popular culture punchline, however massive branded timeshare corporations have modified, and it’s time to take a contemporary take a look at this nice trip choice. These new manufacturers are our strategy to take again the phrase ‘timeshare.’ Not simply with wonderful visuals and content material that evoke the spirit of distinctive holidays, but additionally with an actual evolution of how we put folks on trip every single day.”
The re-branding effort was managed in partnership with international branding agency Siegel+Gale.
“The core of defining a easy, highly effective concept for these two manufacturers was actually understanding the distinctive wants and wishes of the 2 totally different proprietor populations, in addition to how they every match into Wyndham Locations’ portfolio and development methods,” mentioned Daniel Ok. Golden, group technique director at international branding agency, Siegel+Gale. “With Membership Wyndham and WorldMark by Wyndham, our objective was to outline and develop new model experiences that homeowners might connect with, and, very importantly, a transparent and targeted means for Wyndham to promote them to totally different targets. By an immersive program that included property excursions, gross sales middle visits, management interviews and proprietor focus teams, we developed a go-to-market technique and new visible identification to assist them deploy their manufacturers successfully and persistently.”
Wyndham Locations trip golf equipment function a versatile factors system that enables homeowners to e book stays at greater than 220 Wyndham trip membership resorts or trade at 4,300 affiliated resorts in 110 international locations with the RCI trade community. With possession, vacationers have the possibility to discover locations they have not visited earlier than, 12 months after 12 months, staying in spacious lodging with separate bedrooms, totally geared up kitchens, and cozy residing and eating areas, with out sacrificing entry to resort-style facilities and repair.
Video and pictures of the brand new branding for Membership Wyndham and WorldMark by Wyndham can be found right here.
Ahead-Wanting Statements
This press launch contains “forward-looking statements” as that time period is outlined by the Securities and Trade Fee (“SEC”). Ahead-looking statements are any statements apart from statements of historic truth, together with statements concerning our expectations, beliefs, hopes, intentions or methods concerning the longer term. In some instances, forward-looking statements could be recognized by way of phrases resembling “could,” “will,” “expects,” “ought to,” “believes,” “plans,” “anticipates,” “estimates,” “predicts,” “potential,” “proceed,” “future” or different phrases of comparable which means. Ahead-looking statements are topic to dangers and uncertainties that might trigger precise outcomes of Wyndham Locations, Inc. (“Wyndham Locations”) to vary materially from these mentioned in, or implied by, the forward-looking statements. The forward-looking statements contained on this press launch embody statements associated to Wyndham Locations’ present views and expectations with respect to its future capital expenditures, efficiency and operations. You’re cautioned to not place undue reliance on these forward-looking statements, which converse solely as of the date of this press launch. Components that may trigger such a distinction embody, however usually are not restricted to, normal financial situations, the efficiency of the monetary and credit score markets, the competitors in and the financial surroundings for the timeshare {industry}, the impression of battle, terrorist exercise or political strife, working dangers related to the holiday possession and trip trade and leases companies, uncertainties associated to our means to appreciate the anticipated advantages of the spin-off of the lodge enterprise (“Spin-off”) Wyndham Accommodations & Resorts, Inc. (“Wyndham Accommodations”) or the divestiture of our European trip leases enterprise, unanticipated developments associated to the impression of the Spin-off, the divestiture of our European trip leases enterprise and associated transactions on {our relationships} with our prospects, suppliers, staff and others with whom we have now relationships, unanticipated developments ensuing from potential disruption to our operations ensuing from the Spin-off and the divestiture of our European trip leases enterprise, the proposed strategic transaction involving our North American trip leases enterprise could not show profitable and will lead to working difficulties, the timing and quantity of future dividends and share repurchases and people disclosed as dangers below “Danger Components” in paperwork we have now filed with the SEC, together with in Half I, Merchandise 1A of our Annual Report on Type 10-Ok for the fiscal 12 months ended December 31, 2018, filed with the SEC on February 26, 2019. We warning readers that any such statements are based mostly on presently obtainable operational, monetary and aggressive data, and they need to not place undue reliance on these forward-looking statements, which mirror administration’s opinion solely as of the date on which they have been made. Besides as required by regulation, we undertake no obligation to evaluate or replace these forward-looking statements to mirror occasions or circumstances as they happen.

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About Wyndham Locations 
Wyndham Locations (NYSE:WYND) believes in placing the world on trip. Because the world’s largest trip possession and trade firm, Wyndham Locations gives on a regular basis vacationers the chance to personal, trade or lease their trip expertise whereas having fun with the standard, flexibility and worth that Wyndham delivers. The corporate’s international presence in roughly 110 international locations means extra trip selections for its 4 million members and proprietor households, with greater than 220 resorts which supply a up to date tackle the timeshare mannequin – together with trip membership manufacturers Membership Wyndham®, WorldMark® by Wyndham, and Margaritaville Trip Membership® by Wyndham – 4,300+ affiliated resorts by RCI, the world’s chief in trip trade, and 9,000 rental properties from coast to coast by Wyndham Trip Leases, North America’s largest professionally managed trip rental enterprise. Yr after 12 months, a worldwide crew of 25,000 associates delivers distinctive trip experiences to households across the globe as they make reminiscences to final a lifetime. At Wyndham Locations, our world is your vacation spot. Study extra at WyndhamDestinations.com. Join with us on Twitter: @WynDestinations; Fb: @WyndhamDestinations; Instagram: @WyndhamDestinations; YouTube: @WyndhamDestinations; and LinkedIn: @WyndhamDestinations.