In 2017, Asheville attracted roughly ten million guests who spent practically $2 billion at native companies, with roughly 40% of vacationers requiring in a single day lodging. Town has all the time been a preferred regional vacation spot given its outside actions, temperate local weather, arts tradition, and kitschy downtown. Lately, it has grow to be higher recognized for its foodie tradition, thriving music scene, and providing of microbreweries, with about 50 small and huge brewing operations all through town. With town touchdown on the listing of prime locations in quite a few publications in recent times, it has grow to be extra of a vacation spot for vacationers from throughout the nation. Most just lately, Asheville was ranked #Eight on Condé Nast Traveler’s “The Greatest Small Cities within the U.S.” It was additionally named to Journey + Leisure’s listing of “Prime 15 Cities in the US,” and was on Forbes’ listing of the “15 Coolest Locations to Go in 2018.” For many who trek to this small city in western North Carolina, town doesn’t disappoint, and vacationers are returning repeatedly to go to favourite acquainted sights and to attempt one thing new.
Supply: HVS

The 8,000-acre Biltmore Property stays one of many metropolis’s finest liked vacationer sights, with the Biltmore Home, Antler Hill Village, Biltmore Vineyard, two motels, a number of eating places, and different components enchanting adults and youngsters alike. Asheville’s River Arts District is without doubt one of the space’s newer sights, boasting artist studios and galleries, breweries, eating places, and extra. The Blue Ridge Parkway, French Broad River, and native nationwide park programs appeal to these searching for a bit of outside journey. The U.S. Mobile Middle hosts occasions and concert events all year long, such because the annual Warren Haynes Christmas Jam and the Southern Convention Males’s and Ladies’s Basketball Championships in 2018. The Middle was additionally the house to the Fed Cup by BNP Paribas worldwide tennis matches in 2018 and 2019, welcoming Venus and Serena Williams; this occasion had a roughly $3.5-million influence in the marketplace in 2018. That is solely a sampling of the sights that draw guests to Asheville all year long.
As tourism demand has continued to climb, traders have eyed Asheville for brand spanking new lodge growth. Outdoors of the downtown core, a lot of the new provide has been primarily limited- or select-service in nature. New motels just lately opened close to the Asheville Regional Airport, together with a Vacation Inn & Suites in 2018 and a Wingate by Wyndham in 2017; a Hilton-branded property and a Hyatt Place are rumored for this neighborhood, as properly. In Biltmore Village, a brand new Vacation Inn & Suites and a Hampton Inn & Suites opened in 2017, whereas a Home2 Suites by Hilton and a Courtyard by Marriott are presently below building, opening in 2019 and 2020, respectively. Close to the Asheville Retailers, the prevailing Hampton Inn closed to make manner for the Hampton Inn & Suites that opened in 2018; the prevailing vacant lodge construction is being transformed to a Hilton Backyard Inn, slated to open in 2020. The areas simply north and east of the downtown core have realized progress, as properly, with a Fairfield Inn & Suites by Marriott opening in 2017 and certainly one of Greatest Western’s first GLō motels opening in early 2019; furthermore, an Aspect by Westin is presently below building (scheduled to open in late 2019), and a TownePlace Suites by Marriott is being developed on the north aspect of Interstate 240.
Downtown Asheville boasts probably the most concentrated progress in lodge room provide, with among the most fun initiatives to come back to the market. In prior years, Downtown lodge provide was considerably restricted, with the Resort Indigo, Haywood Park Resort, 4 Factors by Sheraton, and the Renaissance Resort being the first choices. The Resort Indigo opened throughout the recession on the north aspect of Downtown and went on to characterize one of many highest worth lodge transactions in Asheville when it traded fingers in 2015. The Aloft lodge opened in 2012, changing into probably the most widespread motels, with one of many highest occupancy ranges amongst its opponents to this present day. After seeing how properly this property was performing, the Hyatt Place and Hilton Backyard Inn have been opened in 2016, with the AC Resort by Marriott and the Cambria Resort & Suites following in 2017. The Foundry Resort, a Curio Assortment by Hilton affiliate, opened in 2018 upon the redevelopment of a number of buildings in a traditionally African American neighborhood on the east aspect of Downtown. The Kimpton Resort Arras, set to open in the summertime of 2019, is the end result of the entire redevelopment of the enduring landmark BB&T Constructing, a mainstay of Asheville’s Downtown skyline.
HVS Market Pulse: Asheville, North CarolinaHVS

The Parisian (an unbiased boutique property) and an Embassy Suites by Hilton have been within the works for a number of years, and it’s not clear when or if these initiatives will come to fruition. Moreover, a boutique lodge was accredited in 2018 for town’s South Slope, instantly south of Downtown; the challenge seems to be shifting ahead and can incorporate a number of historic houses in its design. Given the growth in lodge progress, and considerations from many Asheville residents, the Asheville Metropolis Council has famous that, whereas they aren’t against continued lodge progress within the Downtown hall, the trail to approval for future builders is not going to be a simple one.
HVS Market Pulse: Asheville, North CarolinaHVS

General, the lodging market has continued to carry out properly, with demand usually maintaining with the tempo of latest provide till 2017, at which period occupancy declined modestly. Occupancy at high-quality motels in Downtown Asheville usually developments within the mid-70s. Common fee continues to develop, though the tempo of progress has slowed as provide has elevated. Charges on Friday and Saturday nights all year long soar at these motels, with charges additionally remaining excessive all through the height journey season. Whereas tourism stays a major trade for the market, Asheville is buoyed by the presence of main healthcare and manufacturing employers. The expectation of demand progress ought to bode properly for the lodging market, in addition to for traders who proceed to eye the area for additional growth.
HVS continues to frequently seek the advice of in Asheville, with the close by workplace in Atlanta, Georgia, led by Janet L. Snyder, MAI. The HVS Atlanta group is able to help you on any consulting want you might have. Drew Noecker with HVS Brokerage may also focus on any Asheville belongings you might be contemplating promoting in 2019.

View Supply