On the heels of its reimagined world design technique, Renaissance Motels, a part of Marriott Worldwide, in the present day introduced its continued model evolution with a brand new “Uncover This Manner” advertising and marketing marketing campaign that reinforces the model’s promise of delivering the sudden. To have fun, Renaissance Motels will assist company uncover the soul of neighborhoods all over the world with unique experiences and perks from the model’s This Manner companions on the eighth annual World Day of Discovery happening Thursday, Could 16. The model will even start to introduce a brand new visible id for the primary time in practically eight years, which is able to mirror what Renaissance Motels provides in the present day: a way of intelligent theatricality and an open invitation to expertise one thing slightly sudden throughout company’ travels.
Renaissance Motels Invitations Vacationers to Uncover This Manner with New Marketing campaign Debuting on eighth Annual World Day of DiscoveryMarriott Worldwide
This 12 months’s annual World Day of Discovery celebration, which takes place at 160 inns in additional than 35 international locations, will highlight the Renaissance Lodge Navigator, who – counter to a typical concierge – is aware of how you can present company how you can uncover locations like an area by handpicking discoveries that can not be present in a guidebook.
“We’ve been on a mission to proceed to evolve what Renaissance Motels provides in the present day, and this 12 months’s World Day of Discovery and new “Uncover This Manner” marketing campaign formally marks a brand new period for the model,” stated George Fleck, Vice President of World Model Advertising & Administration, Renaissance Motels. “At present’s vacationers wish to really feel like they’ve skilled the DNA of the neighborhood within the vacation spot they’re visiting and take advantage of their journey. With assist from our This Manner neighborhood companions, we’re dedicated to giving vacationers one thing slightly bit sudden each step alongside their journey.”
From the Hallways of Renaissance Paris Vendome to the Streets of Bangkok, Renaissance Motels Takes Cues from the Neighborhood for New Advertising CampaignDeveloped and produced by artistic company Venables Bell + Companions collaboratively with the Renaissance Motels’ advertising and marketing crew and based mostly on shopper insights, the model’s new “Uncover This Manner” marketing campaign was impressed by the concept that each journey is usually a story. From the model’s shocking method to design, to its authentic tackle cocktails and its crew of native Navigators, Renaissance Motels will assist its world vacationers take advantage of each keep.
Directed by Jojo Zunke and tuned to Judith Hill’s yet-to-be launched single “Upside,” which is able to premiere on this marketing campaign, the :60 hero movie facilities on a lodge visitor as he follows a bespoke path plotted by the Navigator utilizing footprints, taking him on a spontaneous journey via Renaissance’s neighborhoods all over the world. The visitor strikes rhythmically as he follows the sequence of footsteps – impressed by guided steps in an area dance class – discovering the neighborhood via playful, sudden twists and turns.
Led by the hero movie that can premiere throughout World Day of Discovery, shorter executions that showcase every of the model’s pillars of evenings, theatrical design and neighborhood will roll out throughout a wide range of platforms across the globe.
Navigators Uncover Native Haunts for Company on World Day of Discovery, with Experiences That Go Past the Conference of TravelBeginning on World Day of Discovery and persevering with usually thereafter, Renaissance Motels throughout the globe will collaborate with a various group of native companies and notable personalities who embody the soul of the neighborhood to function This Manner companions. Every This Manner associate will assist give vacationers a glimpse into Renaissance Motels’ storied neighborhoods, highlighting the model, eats and beats of the locations. Upon check-in, company will probably be given a Navigator map main vacationers to hidden gems, together with a token for vacationers to current to those native institutions with a purpose to entry unique perks.
To punctuate the brand new “Uncover This Manner” marketing campaign and eighth annual World Day of Discovery, Renaissance Motels will shine a light-weight on New York Metropolis, the place the model is about to broaden its footprint with openings in Chelsea in Fall 2019, in addition to Flushing and Harlem in 2020. Renaissance New York Chelsea South Lodge, a brand new construct on the previous Antiques Storage Flea Market web site, will give a wink-and-nod to the neighboring floral district, whereas Renaissance Flushing LaGuardia Airport would be the model’s first lodge in Queens and can underscore the model’s dedication to re-imagining the staid airport lodge expertise. Renaissance Harlem Lodge will restore and playfully reimagine the Loew’s Victoria Theater, which was on the heart of the colourful “Harlem Renaissance” period within the 1920s and 1930s when artwork started to flourish in northern Manhattan. A few of Renaissance Motels’ most passionate future neighbors in Harlem will assist give vacationers a glimpse into this iconic neighborhood, highlighting its underground model, eats and beats. Extra world discoveries will embody:
Company from all six Renaissance inns in Pariswill comply with footsteps that result in a secret room inside a neighborhood cafe, revealing an interactive native artwork gallery the place nothing is because it appears. Vacationers will sip champagne punch as they’re stunned with sudden moments that ignite all of the senses all through the night.
Considered one of Thailand’s most notable archeologists will assist company of Renaissance Bangkok Ratchaprasong Lodge to discover road artwork in Chalerm La Park, Lakshmi Shrine at Gaysorn Village, neon evening markets and different native discoveries. Upon returning to the lodge, company will probably be welcomed by a Thai Night time Pageant that includes the vacation spot’s arts and tradition scene, full with an unique efficiency by Thai movie star actor, mannequin and DJ Push Puttichai.
Vacationers visiting Renaissance Downtown Lodge, Dubai will cross the canal to the town’s budding arts district within the industrial space of Al Quoz. As company arrive at Alserkal Avenue, they are going to comply with footsteps imprinted on mounds of spices that result in a wide range of cultural experiences showcasing the district’s distinct mix of world cultures.
Renaissance Sao Paulo Lodge company will enterprise out to uncover the colours, soul and intriguing tales of Conjunto Nacional, a symbolic constructing situated on Paulista Avenue. Surprising artwork, dance and musical experiences will pop up throughout stops at Livraria Cultura, a superbly designed bookstore by architect Fernando Brandao in 1969, and CINEARTE, the locale’s indie film theatre that showcases hard-to-find Brazilian and Latin productions, to call a number of.
World ‘Renaissance’ Continues with a New Visible Id That Spotlights Moments of Discovery Round Each Neighborhood Avenue Nook
On the heels of Renaissance Motels’ continued world design evolution, the model is furthering its ongoing renaissance by introducing a contemporary new visible id for the primary time in practically eight years. Impressed by the brand new “Uncover This Manner” marketing campaign and on-property experiences, the brand new visible id – which is able to embody a refreshed colour palette, images and font sort – will start to roll out in-room and thru all the model’s digital channels, beginning in June.
Renaissance Motels’ advertising and marketing and design groups developed the neighborhood-inspired colour palette of muted and wealthy colours, from grayish pavement to deepest midnight to downtown cargo. The palette captures the model’s signature mixture of excessive and low, uncooked and polished parts – all of which make up a contemporary neighborhood.
To study extra about Renaissance Motels please go to www.renhotels.com. For the total lineup of performances and occasions deliberate on World Day of Discovery and all year long at Renaissance Motels, please go to www.renhotels.com/occasions. Be part of the dialog at #RenHotels and #DiscoverThisWay.
ContactMeg VesceManager, World Public Relations, Premium Distinctive BrandsSend E mail
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