Preservica’s cloud hosted energetic digital preservation platform might be used to safeguard distinctive promoting, posters and product photos for manufacturers together with Absolut Vodka. Boston, MA; London, UK. Could 9, 2019. Preservica, market leaders in energetic digital preservation has introduced that the Absolut Firm has chosen its cloud hosted energetic digital preservation platform to guard and future-proof greater than 140 years of distinctive model heritage and firm historical past. The web archive might be used to encourage and empower advertising, comms and product groups throughout the enterprise, in addition to have interaction staff within the values and historical past of the corporate and iconic manufacturers together with Absolut Vodka, Malibu, Kahlúa, Our/vodka and Åhus akvavit. Absolut PerfectionThe Absolut Firm has greater than 100,000 objects in its archive together with firm historical past and information in addition to model heritage, posters, promoting, and product photos. Lovisa Kragerud, company archivist & chief storyteller for the Absolut Firm commented: “Once I joined the corporate it turned clear that our distinctive historical past and model heritage was unfold throughout totally different areas, programs and kinds of media. This put our digital property vulnerable to being misplaced or changing into out of date and made them troublesome to seek out rapidly for use by the archive and different groups throughout the enterprise. “Our advertising staff use a standard DAM system for our present campaigns and property, nevertheless, we realized that we would have liked a digital preservation platform to create a company-wide useful resource that may additionally guarantee our distinctive heritage property could possibly be discovered and reused over a long time.” Preservica was seen as extremely user-friendly and able to work ‘out of the field’. Significantly interesting was Preservica’s discovery and search capabilities – it is a crucial requirement for enabling groups throughout the enterprise to rapidly discover, view and retrieve genuine heritage property. Lovisa continues “I’m already seeing a number of pleasure in our advertising staff round the advantages we’re anticipating. Not solely will folks be capable to rapidly and simply entry and reuse supplies from the previous to encourage new campaigns but in addition by accessing ideas, metrics and shows it is going to remind us what success for our model seems like in addition to what doesn’t work for us.“We additionally plan to make use of Preservica’s built-in safe entry portal to allow staff everywhere in the world to find and obtain genuine heritage property. Our purpose is to create a central useful resource of lasting worth to the corporate.” Mike Quinn, CEO of Preservica, added: “We’re delighted that the Absolut Firm has chosen Preservica to safeguard its superb model heritage and historical past. They be a part of a rising group of main world manufacturers utilizing Preservica to future-proof distinctive digital property and create lasting worth for the enterprise. We stay up for supporting the staff at The Absolut Firm as they leverage their digital heritage to innovate new campaigns, manufacturers and merchandise.”About PreservicaPreservica is altering the best way organizations all over the world shield and future-proof crucial long-term digital info. Obtainable within the cloud (SaaS) or on-premise, our award-winning energetic digital preservation software program has been designed from the ground-up to deal with the distinctive challenges of making certain digital info stays accessible and reliable over a long time.It’s a confirmed resolution that is trusted by main firms, archives, libraries, museums and authorities organizations all over the world – together with the UK Nationwide Archives, Texas State Library and Archives, MoMA, Yale, Amnesty Worldwide and HSBC – to call just a few.Go to: Twitter: @PreservicaMedia Contacts:Within the UK: For additional info, please contact: Edward Clark, [email protected], or name: +44 (0) 203 697 6680In Canada and the US: For additional info, please contact: Maria Doyle, [email protected], or name: 781-964-3536