Automobile rental supplier Avis has introduced it is going to be launching a brand new European-wide marketing campaign this month, designed to have a good time the worldwide roll-out of the brand new Avis app.
Avis stated it hoped to ‘reinvent rental’ with the discharge.
The Journey to Higher marketing campaign, which might be rolled out throughout France, UK, Spain, Italy and Germany, highlights the frequent pitfalls automobile rental clients might have skilled prior to now and showcases how the brand new app addresses these woes.
Instance woes embrace undesirable extras, lengthy queues and never with the ability to choose the automobile that you really want. Every totally different artistic advert illustrates these sticking factors within the automobile rental business and highlights how the brand new Avis app might help clients keep away from these pitfalls.
Elliott Pritchard, advertising director, Worldwide, Avis stated: “This marketing campaign is as an essential step in our dedication to reinvent rental.
“We wish to spotlight among the rental woes individuals might have skilled prior to now, acknowledging to shoppers that we all know there have been points within the business, however that we’re working onerous to ship a extra seamless, stress-free and clear expertise.”
Pritchard continues: “We’re a widely known model all over the world and tens of millions of consumers belief us to offer a premium rental expertise.
“Our purpose is to go additional, by simplifying the rental course of and giving our clients management at their fingertips, delivering a sooner, worry-free service.”
The built-in marketing campaign throughout out of dwelling, press, radio, digital and social channels will launch this month.

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