PARIS – To match with the altering world of labor and coworking tendencies, Accor immediately introduced an audacious plan to implement 1200 coworking areas in beneath three years for WOJO to change into the main coworking model in Europe by 2022. With the launch of WOJO, Accor continues to execute its augmented hospitality technique, increasing into new verticals and turning into related within the every day lives of shoppers.
The WOJO coworking areas shall be launched inside Accor motels worldwide with completely different choices, throughout all segments (economic system, mid-scale and luxurious segments).
Accor launches plan with WOJO to change into largest coworking model in Europe by 2022Accor Accommodations
WOJO = Work. Stay. Share.
Nextdoor (renamed Wojo in March 2019) is a joint-venture between Accor & Bouygues Immobilier created in July 2017.
Stephane Bensimon, CEO WOJO: “As we’re straight in contact with firms and staff every day we’ve a radical understanding of their wants and expectations within the work area. A customized welcome, premium providers, a pleasant ambiance and designer areas are all important options coated by our experience. By way of our new vary of areas, we are actually capable of meet a key buyer want: combining the standard of labor life with mobility.
WOJO will supply three completely different merchandise and experiences to ship the broadest vary of coworking options within the business.”
WOJO Spots, making it straightforward to work anywhereRolled out initially throughout all Accor’s model portfolio, theses areas make it potential for nomadic staff to work with no payment with the assure of a personalised service, a pleasant ambiance and a safe & dependable WiFi connection in design areas. The employee can select to work on the bar, in a restaurant or within the foyer (even when they aren’t staying on the resort). For normal coworkers, WOJO provides a month-to-month subscription, which features a 10% low cost on eating and entry to associate provides, occasions comparable to workshops & conferences and the WOJO enterprise community & group. Greater than 150 WOJO Spots will open in Paris and Lyon by summer time 2019, reaching over 1000 spots in Europe by 2022.
WOJO Corners, for coworkers and locals alikeWOJO Corners are devoted coworking areas particularly designed for uninterrupted work, sheltered from the hustle and bustle exterior. They are going to be positioned throughout a broad vary of Accor motels as a primary step after which throughout prepare stations, airports and buying malls. This coworking expertise is designed for native and coworkers clients, with recurring weekly wants, searching for a casual and comfy work atmosphere.The primary WOJO Nook was launched in 2018 within the Mercure Paris Montmartre Sacré-Cœur resort. Constructing on the success of this pilot within the coronary heart of Paris, greater than 100 different WOJO Corners will open all through Europe by 2022.
WOJO Websites, the “multi functional” coworking solutionThese are distinctive stand-alone coworking areas over a number of thousand sq. meters in devoted buildings, combining communal zones (bars, lounges, kitchens) with shared areas, assembly rooms and devoted places of work. They convey collectively on one web site a variety of entrepreneurs, division of huge firms, startups and smaller firms to kind a dynamic, built-in group. In contrast to Spots and Corners, it’s potential to hire places of work and profit from a variety of providers. As heralds of a brand new life-style at work, WOJO websites are led by a “enterprise companions” groups who’re devoted to the well-being of members and to connecting them strategically with different members within the community to create new enterprise alternatives. These websites are developed in partnership with Bouygues Immobilier and WOJO shall be built-in from the outset in sure actual property tasks.
The strategic community supplied by the mixture of WOJO Spots, Corners & Websites displays WOJO’s want to offer shared workspaces in iconic, central and strategic areas. The WOJO websites are traditionally the primary areas to have been deployed: 10 websites are at present open in Ile-de-France and Lyon (with over 5000 members). Wojo websites will broaden quickly throughout Europe with a goal of greater than 50 areas by 2022.
To drive this formidable undertaking, Accor’s Innovation Lab collaborated with the WOJO workforce to ship a worldwide coworking expertise. Frédéric Fontaine, SVP Advertising Innovation Lab mentioned: “This collaborative initiative with WOJO is totally in step with the function of the Innovation Lab, whose goal is to create new client experiences & construct distinctive worth by observing and anticipating future client tendencies & habits.”
In consequence, Accor is the primary international resort group to collaborate with a acknowledged participant within the coworking subject to current a model expertise that’s distinctive in its scope and content material and is open to vacationers and locals alike.
Franck Gervais CEO Accor Europe, mentioned: “Now we have the belongings (manufacturers, areas, groups), we’ve the providers (eating places, bars, assembly areas) and we’re open 24/7. By taking part in WOJO’s formidable growth, we’re optimizing the usage of these belongings and are creating worth for our homeowners by being open to a brand new sort of buyer, i.e. coworkers.”
Augmented hospitality involves life for consumersThe rollout of a worldwide coworking expertise with WOJO is one more proof level of Accor’s broader imaginative and prescient to extend its relevance within the every day lives of shoppers. Steven Taylor, Chief Model Officer: “We’re reimagining hospitality not as a spot or service, however as infinite linked moments, whether or not you need to stay, work, or play. We’re making a holistic ecosystem across the client and WOJO is a good instance of how our distinctive augmented hospitality technique will permit us to attach into the on a regular basis lives of shoppers.”
Wojo is a serious participant within the new coworking area market, launched by Bouygues Immobilier in 2015 beneath the Nextdoor model. In 2017, Bouygues Immobilier and Accor created a 50/50 three way partnership to amass Wojo.
In the beginning of 2019, Nextdoor grew to become Wojo and began to speed up its development, with the goal of turning into the main coworking community in Europe.
At present, Wojo has eight websites within the Paris area and a couple of in Lyon, unfold over 50,000 m2, with greater than 5,000 members. By rolling out a brand new sort of labor area: Wojo Spots and Wojo Corners, along with its current websites, the community intends to answer the wants of its members, so that everybody can work lower than 10 minutes away from wherever they’re.
Between now and 2022, Wojo will welcome greater than 40,000 members and have greater than 1,200 addresses, together with greater than 1,000 Wojo Spots, 100 Wojo Corners and 50 Wojo websites throughout Europe.
Stéphane Bensimon CEO of Wojo, has this imaginative and prescient: “Our ambition is to be the main participant in “workspitality” by creating, all around the world, a big community of locations, to create distinctive work experiences, with a full vary of providers, designed to advertise pleasure, efficiency and connection in a gifted workforce.”
ContactMélissa LévineMedia Relations Sr ManagerPhone: +33 1 45 38 84 76Ship Electronic mail
Accor is a world-leading augmented hospitality group providing distinctive and significant experiences in additional than 4 800 motels, resorts, and residences throughout 100 nations. With an unrivalled portfolio of manufacturers from luxurious to economic system, Accor has been offering hospitality savoir-faire for greater than 50 years.
Past lodging, Accor allows new methods to stay, work, and play with Meals & Beverage, nightlife, wellbeing, and coworking manufacturers. To drive enterprise efficiency, Accor’s portfolio of enterprise accelerators amplify hospitality distribution, operations, and expertise. Visitors have entry to one of many world’s most engaging resort loyalty applications—Le Membership AccorHotels.
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