PARSIPPANY, N.J. — What does it take for immediately’s enterprise traveler to profit from their time on the street and expertise triumphant journeys? La Quinta by Wyndham — a trusted lodge model amongst profession commuters for greater than 50 years — together with esteemed entrepreneur and investor on the hit tv sequence Shark Tank, Robert Herjavec, immediately unveiled the behaviors, quirks and realities enterprise vacationers face with the model’s first-ever “La Quinta Means Enterprise” nationwide survey.
In its new survey, La Quinta sheds mild on burning enterprise journey questions, together with what number of vacationers truly unpack their suitcases, the most recent they’ve stayed up making ready for conferences, the alarming quantity of people that have stocked up on the lodge breakfast bar for later and, but, the variety of enterprise vacationers who skilled loud, embarrassing abdomen grumbles throughout a gathering. La Quinta is utilizing these insights to assist company succeed whereas on the street with the signature facilities they want, together with free high-speed Wi-Fi, free breakfast, 24/7 espresso and tea, signature comfy bedding, fashionable health facilities, spacious in-room work areas with charging stations and social gathering areas.
“La Quinta is a longtime champion of enterprise vacationers, and listening to straight from this group permits us to higher perceive what motivates them and makes them tick so we are able to help them within the methods they want it most,” says Lisa Checchio, chief advertising officer of Wyndham Lodges & Resorts. “Enterprise journeys are alternatives for vacationers to triumph of their careers — and we need to be there each step of the best way. Not solely do our resorts assist these company put together with facilities like free Wi-Fi, breakfast and an ideal night time’s sleep, however in addition they supply the expanded alternative to earn and accumulate beneficial loyalty factors for his or her arduous work and redeem them for sought-after perks like free nights by our award-winning Wyndham Rewards program.”
Few perceive how to achieve enterprise, in life and on the street fairly like Robert Herjavec. Touring greater than 100 days a yr and spending almost 300 hours within the air yearly, Herjavec is the definition of a street warrior with distinctive perception on the idiosyncrasies of enterprise journey.
“I am continuously touring for enterprise, so it is essential that each side of my journey expertise, particularly my lodge, helps me profit from my most beneficial useful resource: time,” says Herjavec. “I am thrilled to work with La Quinta by Wyndham, a model that understands the distinctive challenges enterprise vacationers face and presents the necessities we have to succeed.”
SURVEY SAYS: ALL IN A DAY’S WORK
La Quinta’s survey tapped into enterprise vacationers’ mindsets, how they maximize their lodge stays, how they amp up for a giant day and extra:
Dwelling away from residence
The naked requirements: Sixty-four p.c of enterprise vacationers suppose it could be more durable to go with out high-speed Wi-Fi than clear underwear on a enterprise journey
A kind A traveler: Forty p.c of enterprise vacationers unpack their suitcases and put issues within the closet or dresser
Relaxation assured: Forty-three p.c of enterprise vacationers married or in a relationship desire to sleep in a lodge mattress they’ve all to themselves the night time earlier than a giant assembly
However first, espresso:Thirty-four p.c of enterprise vacationers say ingesting espresso or tea is likely one of the most essential methods to organize for work whereas touring
Deep pockets: Practically 4 in 5 (79%) enterprise vacationers have stocked up on meals from the lodge breakfast bar to eat later within the day
Hungry for achievement: Greater than a 3rd (35%) of enterprise vacationers have had their stomachs grumble throughout a gathering or presentation
The hangover: Greater than 1/four of male enterprise vacationers (28%) have been hungover throughout a gathering or presentation whereas on a enterprise journey in comparison with 14% of feminine enterprise vacationers
Factors & priorities
Paw-ssociates:Thirty p.c of enterprise vacationers suppose that discovering care for his or her pet(s) is among the many greatest hassles to take care of when making ready to journey for enterprise, whereas 23% suppose that discovering care for his or her little one(ren) is among the many greatest hassles.
Completely satisfied birthday to me: Eighty-one p.c of enterprise vacationers say they’ve missed a particular occasion, akin to birthdays or holidays, on account of enterprise journey
Loyal because the day is lengthy: Nearly all of enterprise vacationers (59%) say they’d by no means keep in a lodge when touring for work the place they may not earn rewards factors
The inaugural “La Quinta Means Enterprise” survey comes on the heels of the model’s first built-in advertising marketing campaign because it was acquired by Wyndham Lodges & Resorts in Might 2018 and joined the Wyndham Rewards loyalty program. The brand new marketing campaign, “Tomorrow You Triumph,” captures enterprise vacationers’ distinctive experiences, mindsets and challenges, highlighting La Quinta’s key enterprise facilities that assist ship what company want to organize, loosen up and succeed whereas touring. The primary nationwide tv spot, “Screensaver,” started airing in early April and hones in on the advantages Wyndham Rewards loyalty members can reap simply by staying with La Quinta.For extra data, go to www.lq.com. The “La Quinta Means Enterprise” survey was carried out by Wakefield Analysis between March 13 and March 19, 2019, utilizing an e mail invitation and on on-line survey amongst 1,000 U.S. enterprise vacationers ages 35-54, outlined as these touring for enterprise 10-plus instances per yr.
About Wyndham Lodges & Resorts
Wyndham Lodges & Resorts (NYSE: WH) is the world’s largest lodge franchising firm, with roughly 9,200 resorts throughout greater than 80 international locations on six continents. By way of its community of roughly 812,000 rooms interesting to the on a regular basis traveler, Wyndham instructions a number one presence within the economic system and midscale segments of the lodging trade. The Firm operates a portfolio of 20 lodge manufacturers, together with Tremendous 8®, Days Inn®, Ramada®, Microtel Inn & Suites®, La Quinta®, Wingate®, AmericInn®, Hawthorn Suites®, The Trademark Assortment®, and Wyndham®. Wyndham Lodges & Resorts can be a number one supplier of lodge administration companies, with greater than 400 properties underneath administration. The Firm’s awardwinning Wyndham Rewards loyalty program presents over 75 million enrolled members the chance to redeem factors at 1000’s of resorts, trip membership resorts and trip leases globally. For extra data, go to www.wyndhamhotels.com.