ROCKVILLE, Md. — Alternative Lodges Worldwide, Inc. (NYSE: CHH) has been chosen as a CIO 100 Awards winner for its proprietary, cloud-based international reservation system (GRS) and distribution platform – choiceEDGE. In April, Alternative and choiceEDGE had been additionally honored by Hospitality Know-how as a Resort Visionary Award winner.
Launched in 2018 because the business’s first new GRS in over 30 years, choiceEDGE helps 7,000 Alternative lodges worldwide, connecting greater than 200 million folks to Alternative Lodges’ 570,000 resort rooms, and dealing with greater than $9 billion in transactions yearly.
The annual CIO 100 Awards have a good time organizations that use know-how in modern methods to ship enterprise worth and create aggressive benefits by optimizing enterprise processes, enabling development or enhancing relationships with clients.
choiceEDGE options:
Sooner-to-market new merchandise, options, and third-party connectivity. Cloud-based scalability, stability, and efficiency delivered by a “reservation-as-a-service” mannequin.
State-of-the-art connectivity with on-line journey brokers, international distribution methods, and property administration methods, enabling fast onboarding of lodges and prompt worth supply.
Functionality so as to add promoting disparate stock sorts, together with resort rooms, assembly rooms, trip leases, and bundle choices – or any house for any length.
“The scale and scope of choiceEDGE’s impression continues to ship on the promise and earn accolades from prestigious know-how business publications. Alternative Lodges is among the few lodging firms to be named to the CIO 100 this decade, which makes this award much more notable,” stated Brian Kirkland, chief know-how officer, Alternative Lodges. “The hospitality business is ripe for digital innovation. Whereas different firms have tried and did not create related methods, we efficiently constructed choiceEDGE in-house. The end result is among the business’s most superior GRS and distribution platforms, custom-made to satisfy the wants of our resort homeowners and company for right now and tomorrow.”
“Throughout the enterprise panorama, firms all over the place acknowledge the very important position that an modern, value-driven method to data know-how performs of their success,” stated Maryfran Johnson, IDG’s Govt Director of CIO Applications. “This 12 months’s CIO 100 successful firms are inspiring examples of how IT management, enterprise collaboration and digital transformation will drive future development.”
Alternative has been an business chief in innovation over the course of its 80-year historical past. It was the primary resort firm to supply on-line reserving, roll out a worldwide iPhone utility, and launch a comfortable model within the Ascend Resort Assortment. Extra lately, Alternative launched the Openings Portal, a classy venture administration instrument that lets Alternative homeowners observe each step of the opening course of – from franchise settlement to the primary check-in.
As well as, Alternative pursues strategic relationships with best-in-class know-how firms. It is within the strategy of migrating over 1,000 purposes to Amazon Internet Companies, which can improve its methods’ efficiency, scalability and reliability, and place Alternative for much more innovation sooner or later. Alternative additionally was the primary resort firm to work with Google to launch voice-enabled reserving, along with E book on Google, a instrument that lowers proprietor fee charges and helps enhance bookings.
About CIO
CIO focuses on attracting the best focus of enterprise CIOs and enterprise know-how executives with unparalleled peer perception and experience on enterprise technique, innovation, and management. As organizations develop with digital transformation, CIO offers its readers with key insights on profession improvement, together with certifications, hiring practices and abilities improvement. The award-winning CIO portfolio —, CIO Occasions, CIO Strategic Advertising and marketing Companies, CIO Discussion board on LinkedIn, CIO Govt Council and CIO major analysis — offers enterprise know-how leaders with evaluation and perception on data know-how tendencies and a eager understanding of IT’s position in reaching enterprise targets. CIO is revealed by IDG Communications, Inc. Firm data is obtainable at
Concerning the CIO 100 Awards
The annual CIO 100 Awards have a good time 100 organizations and the groups inside them which can be utilizing IT in modern methods to ship enterprise worth, whether or not by creating aggressive benefit, optimizing enterprise processes, enabling development or enhancing relationships with clients. The award is an acknowledged mark of enterprise excellence. Recipients of this 12 months’s CIO 100 Award had been chosen by a three-step course of. First, firms crammed out a web-based utility type detailing an modern IT and enterprise initiative. Subsequent, a group of exterior judges (lots of them former CIOs) reviewed the purposes in depth, on the lookout for modern IT practices and measurable outcomes. Lastly, CIO editors reviewed the judges’ suggestions and chosen the ultimate 100.

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About Alternative Lodges
Alternative Lodges Worldwide, Inc. (NYSE: CHH) is among the largest and most profitable lodging franchisors on the planet. With greater than 7,000 lodges, representing almost 570,000 rooms, in over 40 international locations and territories as of December 31, 2018, the Alternative® household of resort manufacturers offers enterprise and leisure vacationers with a spread of high-quality lodging choices from restricted service to full-service lodges within the upscale, midscale, extended-stay and economic system segments. The award-winning Alternative Privileges® loyalty program affords members advantages starting from on a regular basis rewards to distinctive experiences. For extra data, go to
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SOURCE Alternative Lodges Worldwide, Inc.