BETHESDA, Md. — Fairfield by Marriott introduced at the moment the opening of its 1,000th lodge location, making it the second model within the Marriott Worldwide (NASDAQ: MAR) portfolio moreover Courtyard by Marriott to succeed in this milestone. Fairfield has just lately skilled speedy international development in China, Japan, Mexico, Indiaand the U.S. Whereas the debut of Fairfield by Marriott Inn & Suites Denver Tech Middle North units the milestone, the model expects to proceed its development explosion with greater than 300 resorts anticipated to open by 2021.
“With 1,000 Fairfield resorts now open, we’re effectively positioned to proceed constructing on this powerhouse model’s reputation with franchisees and friends,” says Eric Jacobs, Marriott Worldwide, chief improvement officer, North America choose service and prolonged keep manufacturers. “Fairfield is a model that has nice attraction to our franchisees and in addition resonates with vacationers who search a snug, uncomplicated and constant expertise – wherever they journey.”
Fairfield is constructing upon its sturdy heritage from the Marriott household retreat, the Fairfield Farm, and creating an atmosphere that focuses on the heat and ease of delivering an inviting and seamless expertise for its friends. Fairfield can also be launching a brand new fashionable emblem and communications platform ‘The Fantastic thing about Simplicity,’ as effectively a brand new décor package deal referred to as ‘Fashionable Calm,’ each of that are impressed by the nice and cozy and calming sensibility and emotions evoked by the Fairfield Farm. The expertise continues to be backed by the Fairfield Assure – from its free, sizzling breakfast to an awesome night time’s sleep, Fairfield’s stage of service and lodging is what the model was based upon. If a visitor is ever not happy with their keep, Fairfield will make it proper. It is that straightforward, assured.
“As Fairfield continues to develop world wide, we proceed to ship on the model’s founding rules of heat hospitality and household therapy, which interprets into each language and tradition,” says Janis Milham, senior vp and international model chief, Marriott Traditional Choose Manufacturers. “The launch of ‘The Fantastic thing about Simplicity’ brings to life the sentiments evoked from the model’s heritage on the Fairfield Farm. It is the straightforward issues accomplished proper that make our friends return many times.”
It All Started at a Farm: Fairfield’s Rise to 1,000 Lodges
Fairfield by Marriott was impressed by the Marriott household’s weekend retreat, the Fairfield Farm – within the Blue Ridge Mountains of Virginia – which J.W. and Alice Marriott bought in 1951 as a relaxed respite from the on a regular basis commitments of their rising enterprise. This identical sensibility of respite helped encourage Marriott to create the model in 1987.
Since its founding, the Fairfield model has flourished by working hand-in-hand with a core group of homeowners and builders who’ve believed within the Fairfield model’s worth proposition for each franchisees and friends. As Marriott Worldwide took the model to the fashionable period, homeowners equivalent to Columbia, Md.-based Baywood Lodges helped evolve it with a new-generation prototype that enhanced the model’s attraction to homeowners and friends alike. As soon as once more, Baywood Lodges is concerned in serving to Marriott make historical past with the model by way of the opening of the corporate’s 1,000thFairfield lodge.
“We’re proud to make historical past with Marriott Worldwide,” mentioned Al Patel, CEO of Baywood Lodges. “We opened our first Fairfield in suburban Maryland in 2004, watched it change into an amazing success. We now have developed a number of extra Fairfield resorts over the previous 10 years and realized that we might construct a really profitable lodge firm by leveraging the model and our nice partnership with Marriott,” mentioned Al Patel, CEO of Baywood Lodges. “Fifteen years later, we stay huge believers in Fairfield – we’ve two extra within the pipeline – and we’re rising with extra Marriott manufacturers as effectively.”
North America Stays Sturdy Development Space
The Fairfield model is anticipated to develop by 36 % within the subsequent three years in the US, which accounts for almost all of the Fairfield areas, with greater than 330 properties within the signed pipeline. Designed for achievement in any market, Fairfield plans to open areas in each giant cities and small cities starting from Manhattan, NY, to Manhattan, KS. In Canada, the model is anticipated to extend its presence by 50 % over the following three years.
To assist drive the model’s development in North America, its largest market, the model will launch a brand new Fairfield prototype this fall to assist franchisees goal smaller markets the place a bigger lodge could not make monetary sense. The brand new prototype will function about 80 rooms vs. at the moment’s 110-room model.
To have fun the 1,000th milestone, all Fairfield resorts within the U.S. and Canada will provide friends a complimentary brownie at check-in in the course of the month of Could. The complimentary providing is impressed by the identical brownies that Alice Marriottwas well-known for baking whereas internet hosting family and friends on the Fairfield Farm. Moreover, Fairfield is gifting away a five-night keep to any Fairfield lodge on this planet. For extra particulars and to enter, please go to FairfieldStore.com/win.
Asia Rising: Fairfield Achieves Speedy Development in Asia Pacific
Fairfield goals to open its doorways in Japan in 2020 with greater than a dozen revolutionary pre-fabricated resorts anticipated to open all through the nation in tertiary markets that vacationers more and more need to go to because the nation experiences a surge in inbound vacationer arrivals.
This follows latest development in neighboring China that was spotlighted by the model’s entry into the nation with 2017’s opening of Marriott Nanning Nanhu Park, in addition to in South Korea with the opening of the world’s largest Fairfieldproperty in South Korea (Fairfield by Marriot Seoul), which was quickly adopted by one other property and two extra within the signed pipeline. India can also be a precedence development area for the model, with 14 open properties, together with the just lately opened Fairfield Goa Anjuna, and one other eight within the signed pipeline.
Development in Caribbean and Latin America
With 13 open properties and one other 16 within the signed pipeline, the model is poised to extend its footprint within the Caribbean and Latin America. By 2021, Fairfield expects to debut in 4 new locations throughout Central and South America: Colombia, Costa Rica, Peru and Chile.
For extra info or to guide your subsequent keep at a Fairfield by Marriott, please go to Fairfield.Marriott.com.
Be aware on Ahead-Wanting Statements: This information launch incorporates “forward-looking statements” throughout the which means of federal securities legal guidelines, together with the variety of lodging properties the corporate could add on this and future years, and comparable statements regarding attainable future occasions or expectations that aren’t historic info. We warning you that these statements should not ensures of future efficiency and are topic to numerous dangers and uncertainties, together with modifications in market situations; modifications in international and regional economies; provide and demand modifications for lodge rooms; aggressive situations within the lodging trade; relationships with purchasers and property homeowners; the supply of capital to finance lodge development and refurbishment; and different threat components that the corporate identifies in its most up-to-date annual report on Type 10-Okay or quarterly report on Type 10-Q; any of which might trigger precise outcomes to vary materially from the expectations we specific or indicate right here. We make these statements as of the date of this press launch, and we assume no obligation to publicly replace or revise any forward-looking assertion, whether or not because of new info, future occasions or in any other case.
About Marriott Worldwide, Inc.
Marriott Worldwide, Inc. (NASDAQ: MAR) relies in Bethesda, Maryland, USA, and encompasses a portfolio of greater than 7,000 properties in 30 main lodge manufacturers spanning 130 nations and territories. Marriott operates and franchises resorts and licenses trip possession resorts all world wide. The corporate now provides one journey program, Marriott BonvoyTM , changing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Most well-liked Visitor®(SPG). For extra info, please go to our web site at www.marriott.com, and for the most recent firm information, go to www.marriottnewscenter.com. As well as, join with us on Fb and @MarriottIntl on Twitter and Instagram.