Al Tayyar Journey Group has rebranded and will probably be referred to as Seera with instant impact.
The title and identification of Seera, that means journey, is the fruits of the corporate’s transformation efforts, which has seen its working atmosphere bear a major shift.
The brand new model title and its emblem, symbolising the voyage of a traveller all over the world, serves as a mirrored image of the company journey the corporate has launched into.
With the Imaginative and prescient 2030 agenda as a driving power, Saudi Arabia is present process an financial and social transformation, with the tourism sector set to be a key beneficiary.
Seera is decided to be on the forefront of those constructive developments, with the final word objective of opening up the chance of journey for all, by connecting cultures. The group’s portfolio construction has been up to date to capitalize on the alternatives available in the market, and to raised serve the discerning wants of stakeholders and travellers throughout business-to-business, business-to-consumer and different verticals, with trusted manufacturers, designed to constantly exceed buyer expectations.
A key focus for 2019 and past would be the steady development of the patron journey enterprise unit, which has unified all consumer-facing journey providers below one division.
By working in direction of a extra streamlined providing throughout digital and retail touchpoints below the Almosafer flagship model, the patron journey unit is reworking from a pure play on-line journey agent, right into a fully-fledged omni-channel journey reserving providers enterprise, which is able to ship throughout all touchpoints, each on-line and offline.
The group’s journey administration enterprise unit will now function below Elaa, a brand new model that can proceed to function a trusted advisor for company and authorities shoppers.
Seera’s automotive rental enterprise unit which operates a fleet of over 8,000 autos in Saudi Arabia, will complement the journey of travellers to and throughout the nation below the brand new model title Lumi.
Seera’s chief government, Abdullah Bin Nasser Aldawood, commented on the brand new model and portfolio construction: “We’re excited for this new chapter that can make our journey as an organization much more exceptional.
“Seera as a brand new identification will assist gas our development, speed up our progress and provides each worker, stakeholder and each traveller we interact with the chance to go additional with us.
“With all enterprise items working in direction of the widespread objective of opening up the chance of journey, we’re assured that Seera has the expertise, data and capabilities to develop commercially, socially and geographically.”
Extra Info
The corporate is taken into account Saudi Arabia’s Main Enterprise Journey Company by voters on the World Journey Awards.

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