Minneapolis – Radisson Resort Group and PPHE Resort Group (‘PPHE’), which is Radisson Resort Group’s unique companion for its wholly owned Park Plaza model in Europe, Center East & Africa, in the present day unveil the primary section of the rollout of a brand new Park Plaza model id.
Following a big funding program that has seen the Park Plaza portfolio bolstered by 4 new openings since 2015, the in depth repositioning of two resorts in 2018 and a number of other extra repositioning packages at last levels, PPHE has actually elevated the Park Plaza portfolio to be a trendy hospitality product, with re-imagined areas and critically acclaimed vacation spot eating places and bars. Now firmly positioned as an higher upscale worldwide model, the brand new model id is totally aligned with the up to date and high-quality product.
Radisson Resort Group And PPHE Resort Group Unveil New Park Plaza Model Id Following Important Portfolio InvestmentsRadisson Resort Group™

The model id redesign exudes type and class, reflecting the model’s deep understanding of its company and the locale wherein every property inhabits. Underpinned by three key pillars – genuine service, up to date spirit and native hotspots – the replace cements its dedication to giving every visitor an actual and real expertise by elegantly appointed and distinctively designed resorts with vibrant eating places and bars that exude a buzzing social environment. The brand new model id, which is now stay throughout all digital platforms together with the web site and social media channels, is supported by a brand new emblem impressed by the genuine and complicated areas embodied by properties inside the Park Plaza portfolio.
Radisson Resort Group and PPHE proceed to develop the model’s hallmarks, with lately launched visitor expertise initiatives such because the introduction of a heightened sleep expertise by luxurious bedding and linen, a devoted scent program, the creation of social locations and hotspots the place the local people and company combine in vigorous environments with a compelling leisure providing. Further options of the model embody its progressive strategy to design, lighting and ambiance.Park Plaza is among the largest worldwide higher upscale manufacturers inside central London, with 3,200 rooms in operation and a few of the capital’s largest assembly and occasion services. As well as, the model is represented in capital cities and regional centres comparable to Amsterdam, Berlin, Bangkok, Beijing, Nuremberg, Cardiff, Leeds and Nottingham – in addition to numerous resort locations in Croatia.
Federico J. Gonzalez Tejera, President & CEO of Radisson Hospitality AB and Chairman of Radisson Resort Group World Steering Committee, added, “We’re very proud to be unveiling the brand new Park Plaza model repositioning and emblem as a part of the great restructure of our model structure – a course of we started final yr with the launch of Radisson Resort Group. Park Plaza is a robust and acknowledged title inside the London market particularly and its new model place aligns with our ambition to ship memorable moments to our company, house owners, traders and expertise – whereas providing a transparent and engaging proposition inside our general model portfolio. This model repositioning will assist us add worth and proceed being the very best companion to our stakeholders.”
Boris Ivesha, President & Chief Govt Officer at PPHE Resort Group, commented, “Following the total transformation and repositioning of our portfolio lately, we’re excited to unveil an enhanced model id for Park Plaza that additional allows us to create distinctive experiences for company and provide asset worth to our traders. The brand new visible id and emblem complement the model’s progress and represents the up to date and complicated properties which are a part of the property. We’re at the moment finalizing plans on the roll-out course of for the model relaunch throughout all properties in Europe with Radisson Resort Group.”
For extra info on Park Plaza’s refreshed model id, go to www.parkplaza.com/feeltheauthentic.
About PPHE Resort Group
PPHE Resort Group is a world hospitality actual property firm, with a £1.6 billion portfolio of primarily prime freehold and lengthy leasehold belongings in Europe.The Group’s tenet is to generate engaging returns from operations and long-term capital appreciation.
By its subsidiaries, collectively managed entities and associates it owns, co-owns, develops, leases, operates and franchises hospitality actual property. Its main focus is full-service upscale, higher upscale and way of life resorts in main gateway cities and regional centres, in addition to resort, resort and campsite properties in choose resort locations.
The Group advantages from having an unique and perpetual licence from the Radisson Resort Group, one of many world’s largest resort teams, to develop and function Park Plaza® branded resorts and resorts in Europe, the Center East and Africa. As well as, the Group wholly owns, and operates below, the artwork’otel® model and its Croatian subsidiary owns, and operates below, the Area Inns & Flats® and Area Campsites® manufacturers. This multi-brand strategy allows the Group to develop and function properties throughout a number of segments of the hospitality market.
The Group is among the largest proprietor/operators of resorts in central London and its property portfolio includes of 38 resorts and resorts in operation, providing a complete of roughly 8,800 rooms and eight campsites, providing roughly 6,000 items. The Group’s growth pipeline consists of two new resorts in London and one resort in New York Metropolis, that are anticipated so as to add an extra 600 rooms by the top of 2022/2023.
PPHE Resort Group is a Guernsey registered firm and its shares are listed on the Premium Itemizing phase of the Primary Market of the London Inventory Change. PPHE Resort Group additionally holds a controlling possession curiosity (51.97% of the share capital) in Area Hospitality Group, whose shares are listed on the Zagreb Inventory Change.

About Radisson Resort Group
Radisson Resort Group™ is among the world’s largest resort teams with seven distinctive resort manufacturers, greater than 1,400 resorts in operation and below growth around the globe. The Radisson Resort Group portfolio consists of Radisson Assortment™, Radisson Blu®, Radisson®, Radisson RED®, Park Plaza®, Park Inn® by Radisson and Nation Inn & Suites® by Radisson. Friends can profit from the newly rebranded Radisson Rewards™, a world rewards program that delivers distinctive and personalised methods to create memorable moments that matter to our company. Radisson Rewards presents distinctive loyalty advantages for our company, assembly planners, journey brokers and enterprise companions. Radisson Conferences™ presents quite a lot of fully-equipped assembly and occasion venues that includes quick free Wi-Fi, A/V know-how and on-site contacts designed to make each occasion distinctive. Greater than 95,000 world staff members work for the Radisson Resort Group and on the resorts licensed to function in its programs.
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