Following a controversial determination by the brand new Mexican authorities to radically curtail the work of the nationwide vacationer board, Sapphire Goss heads to Tianguis Turístico in Acapulco to evaluate how the transfer is being obtained by the native hospitality sector
Earlier this month Acapulco hosted the 44th annual Tianguis Turístico, the preeminent occasion celebrating the Mexican hospitality sector. Over 1,000 hosted patrons from 43 international locations gathered on the Mundo Imperial, Acapulco’s latest conference venue, for the present, giving them an opportunity to satisfy with over 600 exhibitors and be taught concerning the totally different areas of the nation.
Glamourous occasions for contributors all through included a lavish dinner and fireworks show on the seashore on the Acapulco naval base, a ‘Style of Mexico’ road meals occasion and a spectacular closing occasion for 1000’s of visitors hosted on the Princess Mundo Imperial Riviera Diamante Resort.
Expo Mundo Imperial performed host to Expo Mundo Imperial this 12 months
The host metropolis Acapulco, in its heyday synonymous with retro Hollywood glitz, has seen its share of troubles lately. The once-fashionable location has made headlines lately for being Mexico’s homicide capital, for instance. Beforehand the epitome of glamour, its picture is now tarnished by drug-fuelled violence. For apparent causes Acapulco is eager to counteract these security fears, largely by bringing individuals to the vacation spot and exhibiting them in individual. Piquis Rochin, worldwide public relations director for Acapulco Tourism, explains to Breaking Journey Information: “What we want is so that you can see the truth in individual. Come right here and see the vacation spot with your individual eyes, the individuals, the vacation spot, and that not plenty of violence is occurring. There’s plenty of exaggeration. It’s no totally different to another a part of the world. And we take precautions, now we have an excellent police communication system – like several large metropolis, it has its issues, however not involving vacationers.”
Whereas historically famend as a seashore vacation spot, Acapulco is diversifying into a variety of hospitality markets resembling well being, sport, eco-tourism and tradition. The resort has invested closely in infrastructure and different sources, together with roads, new museums, bike routes, a state-of-the-art hospital and a College of Tourism.
New flights from Tui Group may even launch later this 12 months, serving to enhance connectivity additional.
Mexican tourism has been broken by a repute for violence
Tianguis Turístico itself is an indication of belief within the location. “It’s an honour and a vote of confidence for Acapulco and the state of Guerrero to host as soon as once more the all-important Tianguis Turístico,” Ernesto Rodríguez Escalona, secretary of tourism for Guerrero, tells delegates through the opening ceremony.
Key points mentioned all through the present included sustainability, nationwide infrastructure, the unstoppable rise of Airbnb, public security and the seaweed issues blighting the Caribbean coast.
Nevertheless, the new matter on everybody’s lips is the choice by new president, Andrés Manuel López Obrador, to radically cut back the function of the Mexico Tourism Board, with the organisation set to shut 17 of its 21 abroad places of work within the coming months. The $300 million this may save has been pledged in the direction of constructing a Mayan practice. Whereas this appears to be like to be an excellent infrastructure challenge on paper, with out promotion and funding in tourism basically will it develop into a white elephant? Is the funnelling of cash away from the tourism board to construct the railway, within the phrases of Alex Zozaya, chief government of Apple Leisure Group, “killing the rooster of the golden egg to make new merchandise”?
Tianguis Turístico is the main commerce present for Mexican hospitality
Solely time will inform, however the omens aren’t good.
Particular person locations will do what they will to advertise themselves, nevertheless it’s onerous to see how that will likely be possible on a world scale with out the unified imaginative and prescient and help of a nationwide tourism technique. The temper all through the commerce present is stoic and tentative within the face of an unsure future.
Rochin explains: “It’s a very tough matter proper now. We want the Mexican Vacationer Board, we labored collectively. And so they had been those who introduced you collectively and knowledgeable you of what was happening in different elements of Mexico. Now the brand new authorities has to make it up in the same kind to maintain us competing with different elements of the world as a result of the Mexican Vacationer Board did an excellent job.”
Tourism stays an important element of the Mexican financial system
Safety and worldwide security fears have blighted Mexico lately, making the necessity for constructive promotion particularly urgent, so it looks as if a shocking determination. Gonzalo del Peon, president of AMResorts, is cautious: “If we lower funds to advertise the nation to counter these narratives and factors of view, we are going to undergo the results,” he says.
Mexico has additionally been hit onerous by American coverage, notably president Trump’s name for a border wall and the US authorities advisory banning authorities employees from travelling to sure areas. As Zozaya candidly places it: “The larger [Trump’s] obsession with the wall, the extra harmful he makes Mexico sound, the extra individuals need the wall. And that damages Mexico’s repute on the world stage – and this worries us. It impacts rhetoric, it results tourism.”
The vacation spot is shedding US market share particularly. However the brand new secretary of tourism, Miguel Torruco, having simply seen his first 100 days of workplace, appeared assured in his unconventional technique. At a press convention given on the shut of Tianguis Turístico he spoke concerning the new strategies he could be utilizing within the absence of the Mexico Tourism Board. These embody utilizing the ability of embassies and cities, counting on phrase of mouth for the perfect promotion, and utilizing know-how (resembling apps and the recognition of the VisitMexico web site) to succeed in customers and brokers instantly. As he places it: “As an alternative of taking pictures all over the place we’re going to shoot heading in the right direction – and use this new know-how platform to take action.”
Mexico secretary of tourism, Miguel Torruco, expressed confidence in the way forward for the sector
There are additionally plans to purpose for a slice of the profitable Asian market with ‘Operation Knocking Doorways’ – a collection of conferences arrange by the federal government to try to appeal to a few of the 130 million outbound journeys made yearly by Chinese language travellers alone.
Time will inform if this will likely be sufficient to counter the lack of key tourism sources, information and networks represented by the Mexico Vacationer Board. Mexico has a wealth of points of interest to supply guests. Every area provides a totally distinct really feel from the following, making it perfect for multi-destination tourism. However as Zozaya places it: “Publicity, security, infrastructure should be aligned in our technique: nice sources aren’t sufficient.”
Extra Data
Tianguis Turístico is crucial occasion for the Mexican tourism business and takes the type of a enterprise discussion board based mostly on pre-scheduled appointments between patrons and exhibitors.
Discover out extra on the official web site.
Sapphire Goss

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