Ibis’ new music program, ibis Music, is the newest step within the model’s transformation, providing native residents and travellers a very new expertise in hospitality, creating vibrant social hubs for elevated social interplay with the area people. This system is a 360˚ activation in music starting with a contest that consists of 44 intimate mini live shows staged in ibis inns throughout 17 international locations, selling ibis’ ardour for music.With a brand new model positioning, conversion to cell check-in, a brand new design course and a brand new deal with meals and beverage gross sales, the ibis Music program is ready to supply a extra trendy and emotional proposition to enchantment on to music lovers. The ibis Music Contest launches March 29th 2019, nonetheless, all ibis inns worldwide are inspired to participate by staging their very own in inns music gigs past the official music contest exercise. Artists, program and playlists out there on www.ibis-music.com.
Ibis Pronounces The Ibis Music Program Accor Lodges
Bringing the eagerness of reside music into our inns ibis’ new positioning is a seamless alignment with not solely its model values, heritage and former collaborations with artists and festivals, however with a recognition of the universality of music. In Ipsos worldwide survey lately performed for ibis, 79% of respondents agreed that listening to music was important of their lives. 84% claimed that music is a strategy to bond and share feelings, whereas 58% expressed a desire for listening to music whereas travelling. This analysis reinforces ibis’ place completely, demonstrating how intrinsically linked journey, hospitality and music are.
Love Stay!In a rising pattern, 50% of these surveyed mentioned they might reasonably take heed to reside performances than recorded music.51% of respondents anticipate reside live shows to be the primary musical exercise from a brand new resort. Because the positioning for the model, ibis has recognised that is what is anticipated by their friends. Furthermore, 40% anticipate reside live shows to be carried out by rising artists. That is the place working with Spotify, who can be figuring out tendencies in native rising music, has been important, as the invention of those artists by means of Spotify’s algorithms has introduced them to ibis’ consideration to carry out reside as ibis inns.
All this analysis has clearly illustrated that when travelling, folks like to find native music, singers and teams, an opinion verified by 53% of these surveyed.
ibis’ partnerships with Sony Music UK’s 4th Ground Inventive Group and Spotify demonstrates a shared set of name values, a collaborative strategy to the invention of latest music and expertise and a typical objective in bringing reside music to the plenty. The place Spotify believes in innovation and collaboration, Sony stands for goals, curiosity and variety. With ibis Lodges within the combine, their openness, sincerity and fervour for reside music helps a program that covers a various vary of music worldwide, realising the goals of rising musicians.
A musical expertise that advantages viewers, artist and wider neighborhood
ibis Music is a program that brings audiences, established musicians and up-and-coming artists collectively in a reside intimate live performance sequence, to be held in ibis inns in 17 international locations.
Stellar partnershipsFor these distinctive performances, ibis has partnered with revered music illustration company, Sony Music UK’s 4th Ground Inventive Group, offering massive identify headline acts to carry out in ibis inns throughout 6 international locations. Alongside Sony Music UK’s 4thFloor Inventive Group, ibis has collaborated with Spotify, the world’s hottest streaming platform, figuring out the most well liked tendencies in rising native music to play one-off reveals for ibis Music throughout all 17 international locations.
The journey to Sziget Music FestivalAugust 7 is the fruits of this musical journey. At Sziget Competition 2019 in Budapest, Hungary, 9 up-and-coming artists can be chosen to play by a judging panel, made up of business specialists together with representatives from companions. From there, one act can be topped ibis Music’s finest up-and-coming artist, and can obtain a life-changing prize to assist launch their careers. The winner’s prize consists of working with Sony Music UK’s 4th Ground Inventive Group to advertise their band and mentoring by means of studio periods to assist launch their musical careers. It is a prize bundle important to the success of up-and-coming musical expertise.
Established artists mentor up-and-coming musiciansArtists represented by Sony Music UK’s 4th Ground Inventive Group will headline reveals in 6 international locations, with assist from recognized up-and-coming native musicians. New singer-songwriter Tom Grennan, takes the lead within the UK. In France, Boulevard Des Airs headlines. In Brazil, sertaneja famous person Lucas Lucco, performs. Throughout Germany, Switzerland and Austria can be indie-pop giants OK KID, who will play tracks from their newest album.
Ibis brings its ardour for music to life in so some ways
The ibis Music program, will see the roll out of activations and product propositions, applied in ibis inns worldwide. These are created to complement the shopper journey earlier than, throughout and after staying at any ibis unit. These merchandise and actions are centred across the music platform, with the group of in-hotel gigs, the roll out of devices to friends within the resort foyer, alongside the equipping of resort rooms and/or bogs with gear for friends to take pleasure in listening to music. In some international locations, this system will increase to incorporate actions akin to partnership with native music festivals, together with Dot to Dot Competition within the UK and Montreux Jazz Competition in Switzerland.
The model is at the moment engaged on providing packages particularly designed to draw musicians and music followers alike to the inns, turning into a vibrant musical hub for friends, the area people and the music business as an entire.
About ibis MUSIC
WE ARE IBIS. WE LOVE MUSIC, IT’S OUR PASSION.
The vitality of the gang, the rhythm of the music, the impulse to bounce, the urge to sing, we’re drawn to it. Stay music is all the time extra than simply listening, it is an expertise, a binding power, it has the ability to convey folks collectively, to create recollections.
Music is our ardour, and it is going be alive in our inns.Our mission is to be a welcoming and vibrant musical lighthouse: a beacon, a spot to hear as a lot as a spot to remain. With music, we’re open. This has two vital sides. Firstly, we’ll host reside music. Small intimate gigs with recognized and rising artists, bringing our friends nearer to the music they love, and providing them one thing new to fall in love with.
Secondly, we offer a platform that helps the rising expertise, connecting them with profitable artists, giving them a stage to carry out in addition to someplace to sleep in consolation, with the prospect to play at a global competition.
So that is what we’re doing, ibis Music, for music followers, friends and artists alike, we’re open.
ContactJeanne Deloye Accor Manufacturers Media RelationPhone: +33 1 45 38 86 98 Ship E mail
Accor is a world-leading augmented hospitality group providing distinctive and significant experiences in 4,800 inns, resorts, and residences throughout 100 international locations. With an unrivalled portfolio of manufacturers from luxurious to financial system, Accor has been offering hospitality savoir-faire for greater than 50 years. Past lodging, Accor allows new methods to reside, work, and play with meals & beverage, nightlife, wellbeing, and coworking manufacturers. To drive enterprise efficiency, Accor’s portfolio of enterprise accelerators amplify hospitality distribution, operations, and expertise. Visitors have entry to one of many world’s most tasty resort loyalty applications. Accor is deeply dedicated to sustainable worth creation, and performs an lively function in giving again to planet and neighborhood. Planet 21 – Appearing Right here endeavors to behave for constructive hospitality, whereas Accor Solidarity, the endowment fund, empowers deprived teams by means of skilled coaching and entry to employment. Accor SA is publicly listed on the Euronext Paris Inventory Trade (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the USA. For extra data go to accor.com. Or develop into a fan and observe us on Twitter and Fb.