PHOENIX — Trade innovator and thought chief David Kong is celebrating his 15th yr as President and CEO of Finest Western Lodges & Resorts. As he hits the anticipated milestone, Kong turns into the longest-running CEO of a prime 10 main resort chain and Finest Western finds itself poised for its most enjoyable yr but.
Finest Western® Lodges & Resorts CEO David Kong Celebrates 15 Years At Helm Of Thriving, Evolving BrandPRNewswire
“David Kong is a visionary in our trade, however maybe extra importantly, he is without doubt one of the nicest folks I do know,” stated Chip Rogers, president and CEO of the American Resort & Lodging Affiliation. “Finest Western and all the lodging trade are fortunate to have his management. I sit up for many extra years working alongside David.”
Driving change by means of revolutionary considering
Beginning within the hospitality trade as a busboy, Kong spent many years climbing the ranks, studying and dealing his method by means of positions in almost each division and each chain scale section. In his time main Finest Western – which has included serving as government vice chairman of worldwide operations, senior vice chairman of selling and growth, and senior vice chairman of strategic providers and operations – he has cultivated a management staff and firm that has develop into a frontrunner in innovation, as is obvious within the evolution of the model and trade recognition.
Throughout Kong’s tenure, Finest Western has fully reimagined its model id, signaling the modernization and evolution of the model and rising as a worldwide hospitality powerhouse with 16 particular person manufacturers throughout each chain scale section. Kong has put innovation on the forefront of the corporate’s transformation, implementing applications just like the Finest Western Digital Actuality Expertise (BWVRE), which makes use of digital actuality to reinvent the best way visitors view and store for lodges. The I Care® Each Visitor Each Time worker coaching initiative leverages digital actuality to remodel communications between entrance desk employees and visitors. These applications, led by Kong and his steady and progressive management staff, have established Finest Western as the primary firm of its dimension and scale to make the most of cutting-edge expertise in ways in which drive elevated satisfaction scores. Consequently, the corporate has seen vital monetary achievements and unprecedented efficiency in visitor loyalty and resort satisfaction scores, attaining a file excessive Internet Promoter Rating (NPS) of 62. Importantly, these achievements have resulted in Finest Western being named certainly one of Quick Firm’s High 10 Most Progressive Firms final yr.
Creating longevity, and scale, with a diversified portfolio
As Finest Western has advanced through the years, so has the corporate’s portfolio. When as we speak’s vacationers started in search of recent new design choices at a value-oriented worth level, Finest Western launched Vīb® and GLō®, two boutique manufacturers thoughtfully designed for the midscale market. Because the trade has lately seen a shift away from new building to conversions, Finest Western has responded in full power, launching an edgy, imaginative and artistic pair of boutique manufacturers, SadieSM and AidenSM. Each Sadie and Aiden current the chance for impartial hoteliers or builders with branded lodges to reposition their property in a singular method, making the most of an economical, turnkey and customised design and renovation program, all applied below Kong’s management.
Finest Western’s financial system possibility, the SureStay Resort Group®, has differentiated itself within the trade by specializing in buyer care and product expertise. The model prides itself on its means to constantly meet visitor expectations as mirrored in its spectacular 3.91 common TripAdvisor score. Because the model’s launch in 2016, it has grown at a fast tempo to greater than 200 open properties globally.
At the moment’s Finest Western – A rebirth to be celebrated
Sadie Resort, Aiden Resort and the SureStay Group are just some of the manufacturers that characterize Finest Western’s now expanded portfolio. Simply final month, Finest Western introduced their acquisition of WorldHotels®, additional enhancing the corporate’s breadth of choices to incorporate the higher upscale and luxurious segments. An initiative conceived and pushed by Kong, the acquisition underscores Finest Western’s dedication to innovation and evolution.
Kong has performed an instrumental position within the evolution of Finest Western, main the legacy model by means of a full refresh throughout a number of areas of operation, together with: increasing revolutionary gross sales and advertising and marketing applications, launching a brand new digital platform, redesigning Finest Western’s highly effective loyalty program, and implementing a renovation program at each resort – fully reimagining the look of the manufacturers with new logos and signage. Along with the manager staff, Kong has molded the corporate into “At the moment’s Finest Western” – a model infused with innovation and pleasure, constantly attaining its strongest efficiency for the previous three years.
“I really feel very lucky to have performed a task in constructing Finest Western into the model it’s as we speak,” stated Kong. “To consider the place we began 73 years in the past as a single model and now, to see Finest Western positioned as a worldwide powerhouse with lodges in each single chain scale section – is excellent. Supported by a really exceptional management staff, I am deeply happy with what we have completed. Our journey has been a particular one, and a big a part of that for me has been the unimaginable staff I’m surrounded by each day, together with our distinctive group of hoteliers. Collectively, we sit up for sustaining the momentum that has been constructed and having fun with additional progress within the months and years forward.”
To be taught extra about Finest Western, please go to: https://www.bestwestern.com/en_US/lodges/discover-best-western/manufacturers.html. To comply with David Kong on LinkedIn, go to: https://www.linkedin.com/in/davidkongbw/.
About Finest Western® Lodges & Resorts
Finest Western Lodges & Resorts headquartered in Phoenix, Arizona, is a privately held resort model with a worldwide community of over 4,500 lodges in almost 100 nations and territories worldwide*. Finest Western gives 16 resort manufacturers to go well with the wants of builders and visitors in each market. Finest Western branded lodges embrace Finest Western®, Finest Western Plus®, Finest Western Premier®, Govt Residency by Finest Western®, Vīb®, GLō®, AidenSM, SadieSM, BW Premier Assortment®, and BW Signature Assortment®. Via current acquisition, Finest Western now additionally gives WorldHotels® Luxurious, WorldHotels Elite and WorldHotels Distinctive manufacturers. Finishing its portfolio, Finest Western gives SureStay®, SureStay Plus®, and SureStay Assortment® franchises**. Now celebrating greater than 70 years of hospitality, Finest Western supplies its hoteliers with international operational, gross sales and advertising and marketing help, and award-winning on-line and cell reserving capabilities. Finest Western continues to set trade data concerning awards and accolades, together with 66 p.c of the model’s North American lodges incomes a TripAdvisor® Certificates of Excellence award in 2018, Enterprise Journey Information® rating Finest Western Plus and Finest Western primary in upper-midscale and midscale resort manufacturers respectively for 2 consecutive years, and Quick Firm honoring Finest Western Lodges & Resorts with a spot within the High 10 Most Progressive Firms within the Augmented Actuality/Digital Actuality class. Finest Western has additionally gained 10 consecutive AAA®/CAA® Lodging Companion of the 12 months awards, recognizing the model’s dedication to offering distinctive service and nice worth to AAA/CAA’s almost 60 million members within the U.S. and Canada. Finest Western-branded lodges have been prime ranked in breakfast (meals and beverage class) by J.D. Energy’s 2018 North America Resort Visitor Satisfaction Index Research – rating first for midscale; and second for higher midscale. Almost 40 million vacationers are members of the model’s award-winning loyalty program Finest Western Rewards®, one of many few applications through which members earn factors that by no means expire and will be redeemed at any Finest Western-branded resort worldwide. Finest Western’s partnerships with AAA/CAA and Google® Road View present vacationers with thrilling methods to work together with the model. Via its partnership with Google Road View, Finest Western is the primary main firm of its dimension and scale to launch a digital actuality expertise for purchasers, setting a brand new trade customary and reinventing how visitors view lodges.
* Numbers are approximate, could fluctuate, and embrace lodges at the moment within the growth pipeline.**All Finest Western, WorldHotels and SureStay branded lodges are independently owned and operated.