Following the worldwide outpoor on Worldwide Ladies’s day final March 8 (2019), hoteliers around the globe ought to take a while to look into a vital market phase, the solo feminine traveler. Tapping into and capitalizing on new and rising niches corresponding to solo and experience-focused journey has grow to be a significant asset for resort supervisor, but in addition to open up new income streams. “Feminine-friendly” is one such area of interest, which is now experiencing appreciable development within the hospitality business.
Ladies make up half the enterprise journey sector, they’re in control of 85% of family buying selections, and extra feminine travellers are asking for a room for one. Due to this fact, your resort has a profitable alternative should you can benefit from this rising development for female-focused hospitality. This after all does not imply using outdated stereotypes corresponding to displaying flowers or scented candles, however slightly proposing sensible options to issues, whereas additionally guaranteeing that you just attraction to males too.
Be part of me on this article as we have a look at how you can remodel your resort right into a female-friendly level of reference, to draw first-time feminine company and entice them to come back again for repeat stays.
How you can Grow to be a Feminine-Pleasant Lodge
1. OFFER NIGHT-TIME AIRPORT PICK-UP
You possibly can supply your feminine company peace of thoughts after they arrive at what’s often for them an unfamiliar metropolis with direct resort switch from the airport at evening time.
This manner you take away the potential fear of discovering their approach with baggage after darkish. And after a protracted flight, this may be the right method to greet your company and welcome them to take pleasure in their hospitality expertise with you.
2. KIT OUT ROOMS WITH HIGH-QUALITY FEMALE-SPECIFIC BEAUTY AND SHOWER PRODUCTS
Small particulars are sometimes what flip a four-star overview into 5, or what compels a visitor to wish to return. Whereas many lodges supply generic rest room merchandise with little high quality differentiation, you may stand head and shoulders above your competitors by offering high-quality cleaning soap, shampoo, lotions and extra, designed particularly for girls and/or ladies.
It’s also possible to supply several types of merchandise for various age teams. This contains leveraging the attraction of different niches right here, corresponding to sustainability by providing environmentally considerate merchandise.
3. OFFER SUPERIOR EXTRAS THAT MAKE THE DIFFERENCE
Many ladies and ladies use gadgets corresponding to hair straighteners, curlers and highly effective dryers. Different usually fascinating gadgets embody a great iron, meditation and train matt, make-up, nail polish and nail polish remover. You possibly can give attention to their leisure wants, with a choice of teas and coffees and different refreshments, in addition to fashionable magazines and books, amongst different add-ons.
As a further add-on, you may clear up the issue of forgetting to pack one thing, which 73% of feminine travellers do. Providing a service to buy or in any other case present replacements for forgotten gadgets is one thing else to contemplate.
4. ADD A TOUCH OF LUXURY WITHOUT BREAKING THE BANK
You can also make your feminine company really feel like they’re within the lap of luxurious with some refined choices. These can embody thick, comfy bathrobes and towels; nice aromas; further closet area; a full-length beautifying mirror in addition to evening desk; and trendy, trendy bedding, sheets and duvets.
In spite of everything, who would not wish to really feel pampered?
5. TRAIN YOUR STAFF TO BE HIGHLY DETAIL-ORIENTED
Aware workers maintain the small particulars, take note of the distinctive wants of every feminine visitor, and perceive when discretion is required to be able to present one of the best service doable.
This extends to room location. Ladies usually tend to expertise sleep issues than males, so a aware train in your resort’s half is to room feminine company away from company who’re likelier to be noisy, and to keep away from the bottom flooring or finish of a hall.
In any other case, consideration to meals allergic reactions or preferences, by together with vegan and gluten-free choices assist your resort to attraction to a wider viewers.
6. EMPLOY STAFF WITH SPECIALIZED KNOWLEDGE OF LOCAL RECOMMENDATIONS FOR WOMEN.
For solo and group feminine company, you may publish suggestions for actions, leisure and so forth in your web site. For a bespoke expertise, your workers may communicate to your feminine company straight.
This additionally offers you the chance to arrange and promote solo feminine and group exercise packages, in addition to associate with native companies, which may create a snowball enterprise technology impression in different methods.
7. IMPLEMENT A 24-HOUR MANNED FRONT DESK AND OTHER SECURITY MEASURES
To make feminine company really feel utterly secure whereas staying at your resort, you may implement a collection of safety measures. A 24-hour manned entrance desk is important. The worker on shift ought to all the time be contactable through a telephone name out of your company’ rooms, though for added peace of thoughts, you may supply different communication strategies corresponding to WhatsApp.
Different measures embody double locks on room doorways, a code on the most important entrance, and room alarms.
WRAPPING UP: LEADING THE WAY AS A FEMALE-FRIENDLY HOTEL
Making feminine company really feel at residence, comfy and secure in your resort is important. However, watch out to keep away from cliches and drained tropes. Your resort female-friendly drive ought to ideally be led and managed by ladies.
In case your resort administration group would not comprise ladies, it’s suggested to determine feminine professionals who can present the consultancy that such an initiative requires. And it’s good to look outdoors your resort to search out such ladies.
Why not flip to your feminine staff, from all ranges of your resort workforce? They know your resort nicely already. Specifically, client-facing workers are prone to already perceive your shoppers’ wants and any complaints. In addition to profiting from insider feminine data to design and implement your female-friendly drive, you interact present staff in necessary company-wide selections.
Cheers,Patrick Landman @ Xotels