PARSIPPANY, N.J. (March 21, 2019) – Microtel® by Wyndham, the award-winning economic system lodge model beneath Wyndham Accommodations & Resorts (NYSE: WH), at the moment unveiled its latest prototype, a reimagined inside and exterior idea designed to additional elevate the model, scale back constructing prices, optimize efficiencies and drive higher returns for builders. The prototype is step one of Wyndham’s overarching new development progress technique targeted on delivering long-term worth and high quality for house owners.
The brand new prototype, Moda, represents the evolution of the Microtel model emphasizing trendy effectivity and minimalism for at the moment’s visitor and proprietor. The brand new exterior structure and inside design elevate the model’s areas to match the midscale expertise it already delivers – now at an much more aggressive, economic system value to construct. Moda reduces Microtel’s complete footprint by 28 % versus the prior prototype. The design additionally delivers greater than 70 % of rentable house – one of many strongest in each the economic system and midscale segments.
“Microtel is the epitome of effectivity: it outperforms the phase, gives streamlined operations and leads its friends in visitor satisfaction,” stated Keri Putera, vp, Model Operations, Microtel by Wyndham. “As we construct on the model’s present mannequin, we have recognized small, purposeful particulars which might drive giant, incremental financial savings for builders and create a major influence on the expertise for our visitors. Moda – a time period symbolizing each type and precision – simplifies operations by way of design whereas tapping into the rising development of minimalism, addressing the altering wants of at the moment’s vacationers and house owners.”
The primary motels leveraging the brand new prototype are set to interrupt floor in 2019.
Improvement Disruptor
Microtel’s transformative subsequent step is the primary of a multi-pronged progress technique for Wyndham Accommodations & Resorts because it builds the inspiration for future growth simply over 9 months into its tenure as a pure-play lodge firm.
Wyndham’s new improvement technique prioritizes high quality and longevity within the economic system and midscale segments by way of sensible funding and partnering with rising entrepreneurs. Taking a web page from the industry-leading practices of its newly acquired La Quinta® by Wyndham model, the corporate’s technique underscores new development progress, design-driven conversions and a redesigned franchisee journey emphasizing added worth over the lifetime of the funding.
“Microtel is already a category-killer within the economic system phase and is poised to disrupt within the midscale phase the place it typically competes, making it the right first step as we got down to remodel the brand new development panorama in each these segments,” stated David Wilner, senior vp, New Building Improvement, Wyndham Accommodations & Resorts. “With a concentrate on streamlined new development fashions like Moda, we’re paving the best way for continued growth throughout our economic system and midscale manufacturers and making a basis of long-term help for entrepreneurial hoteliers rising their companies.”
A Extra Environment friendly Microtel by Wyndham
Developed in collaboration with seasoned Microtel house owners and award-winning architect agency, Hoefer Wysocki, Moda incorporates trendy structure, sensible inside staples like wall-hung furnishings and minimalist inside design tendencies to attraction to millennials and at the moment’s enterprise and leisure vacationers.
In accordance with Mayflower, millennials are main the best way relating to streamlined residing areas with the naked necessities, with 23 % considerably extra more likely to say they’re minimalists relating to purging issues or belongings. The Moda prototype delivers a modern, minimalist feel and appear contributing to an elevated visitor expertise whereas additionally streamlining prices to develop.
Exterior Highlights
The brand new design features a four-story exterior facade choice and incorporates a new, flat-roof design, elevating Microtel’s visibility, signage and standing from its earlier pitched-roof design.
The constructing itself is sleeker, decreasing the full variety of cut-outs within the basis by modeling a Bauhaus architectural type – at 34,700 to 35,700 sq. toes, it is saving builders important sq. footage materials prices.
The design modifications reduce the model’s land necessities by 11 %, affording builders extra freedom and adaptability to construct.
Inside Highlights
The inside design delivers format and upkeep efficiencies impressed by conversations with house owners and operators throughout the {industry}.
Leaner and extra modular, Moda uniformly positions guestrooms by unit sort – suites, doubles and singles – permitting for pure constructing breaks and circulation.
Wall-mounted headboards, desks and televisions assist housekeepers flip guestrooms sooner, maximize open visitor house and attraction to the private aesthetic of at the moment’s millennial vacationers.
Incorporating the Franchisee’s Fingerprint
Serving to to make sure Moda suits the proprietor and visitor invoice at every stage of the design course of – from first conceptualization to remaining prototype – is a group of Microtel house owners and {industry} vets, together with a 15-person Microtel Developer Advisory Council providing suggestions and experience. The model tapped house owners, operators and basic managers from numerous manufacturers, markets and segments to work hand-in-glove with designers integrating further operational suggestions into the design.
Microtel proprietor and Franchise Advisory Board member Chad Moore is among the first to signal executed agreements to construct two new Moda prototypes in Milford and Rehoboth Seashore, Delaware in 2019.
“I prefer to maintain issues easy, particularly in enterprise, and Microtel lets me do that,” stated Moore, seasoned proprietor of the Microtel by Wyndham Georgetown in Delaware. “Moda streamlines the event and operations of the lodge – whereas strongly upholding the defining design and repair rules which have made Microtel the economic system champion it’s at the moment – making the brand new Microtel an much more engaging, profitable and precious long-term funding.”
As of December 2018, Microtel has 82 motels within the improvement pipeline – 59 in america and 23 internationally. builders can go to www.buildmicrotel.com, or contact the Microtel Franchise Improvement group by electronic mail at [email protected] and by telephone at (800)889-9710, for extra info.

About Wyndham Accommodations & Resorts
Wyndham Accommodations & Resorts (NYSE: WH) is the world’s largest lodge franchising firm, with roughly 9,200 motels throughout greater than 80 international locations on six continents. By means of its community of roughly 810,000 rooms interesting to the on a regular basis traveler, Wyndham instructions a number one presence in each the economic system and midscale segments of the lodging {industry}. The Firm operates a portfolio of 20 lodge manufacturers, together with Tremendous 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Wingate®, AmericInn®, Hawthorn Suites®, The Trademark Assortment®, and Wyndham®. Wyndham Accommodations & Resorts can be a number one supplier of lodge administration providers, with greater than 400 properties beneath administration. The Firm’s award-winning Wyndham Rewards® loyalty program gives roughly 61 million enrolled members the chance to redeem factors at tens of hundreds of motels, trip membership resorts and trip leases globally. For extra info, go to www.wyndhamhotels.com.