NEW YORK — Born in 1960s Paris, Le Méridien Inns & Resorts continues to rejoice an period of glamorous journey – at this time saying a collaboration with sustainable French magnificence model La Bouche Rouge to carry a contemporary face and an unrivalled rouge to its international company. Starting at this time, a limited-edition lipstick solely created for Le Méridien will likely be obtainable on a customized ‘lip service’ menu as a part of a set package deal at collaborating lodges in america, Canada, Europe and New Caledonia. Accessible via September 2019, the ultra-chic French pink lipstick is a part of (avec amour) by Le Méridien, a world programme celebrating the romance of journey – delivered to life in a movie sequence developed and produced by Atelier Doré.
“There may be romance within the journey of journey that’s common – whether or not enterprise takes you from an in a single day flight right into a board assembly or an aperitif transitions your day to find a brand new vacation spot at evening,” stated George Fleck, Vice President of World Model Advertising & Administration, Le Méridien Inns & Resorts. “This programme goals to encourage travellers to savour these moments in fashion.”
Fleck continued, “Our partnerships with Atelier Doré and La Bouche Rouge – manufacturers who share our European spirit and easy savvy to stay the nice life – remind us that the signature French lip is a frame of mind, and we’re delighted to carry that mentality to our lodges around the globe.”
La Bouche Rouge Created Customized Lipstick for Le Méridien Inns and Atelier Doré, each obtainable as a part of the model’s (avec amour) international programmeMarriott Worldwide
J’adore Amour: Le Méridien Celebrates the Artwork of Lovewith Atelier Doré and La Bouche Rouge
With French savoir-faire and a shared ardour for picture and perspective, Le Méridien seemed to La Bouche Rouge – Parisian-based make-up Maison that’s equal elements: elegant, sustainable and adaptable – to reimagine a rouge for vacationers. Collectively each manufacturers developed LM (avec amour) by La Bouche Rouge, a deep rouge that pays homage to the timeless French pink of the mid-century, which additionally influenced Le Méridien model’s color palette.
“Embracing that sure Parisian class is certainly one of our core values at La Bouche Rouge,” stated Nicolas Gerlier, Founder and President, La Bouche Rouge. “We’re delighted to share this frequent imaginative and prescient with Atelier Doré and Le Méridien Inns, whereas giving them the chance to create a singular and iconic pink of their very own.”
Following its light-hearted Au Soleil: a Summer time Soiree programme, Le Méridien as soon as once more collaborated with Atelier Doré, this time to enhance Le Méridien’s signature lipstick shade with a shade impressed by inventive lead and founder, Garance Doré. A contemporary tackle the basic rouge, Le DORÉ by La Bouche Rouge embodies the spirit of the Doré girl – a shade each shiny and pleased for daytime and playfully seductive for evenings.
At Le Méridien lodges from Santa Monica to Rome, and from Barcelona and Noumea, company who e book the premium suite package deal will select their lip shade from a branded ‘lip service’ menu: dial for zero for the concierge and their rouge will arrive complimentary with a bottle of Glowing. Packages start at 305 euro. Starting at this time, Le DORÉ by La Bouche Rouge will even be obtainable for retail for usd $37 or with the leather-based case for usd $160 at laboucherougeparis.com.
To punctuate Le Méridien’s (avec amour) programme with panache, Atelier Doré developed and produced the second installment of their “Artwork Of” movie sequence starring Garance Doré: The Artwork of Love. The movie, comprised of three chapters, captures the dualities of romance with a playful class, in two iconic cities: New York and Paris, the birthplace of Le Meridien model.
“If you realize me, you realize I’m a romantique – I can not assist it, I simply love… love!” says Garance Doré, inventive lead and founding father of Atelier Doré. “Like love, journey opens us as much as expertise the world in new methods – typically even giving us butterflies! Whereas our newest movie “The Artwork of Love” celebrates the romance of journey, our first, “The Artwork of Life,” takes us again to longer days, limitless quantities of rose, and chasing everlasting summers.Doré continued, “With a shared appreciation of the European spirit of savouring the nice life, my group at Atelier Doré is delighted to maintain telling tales with our associates at Le Méridien Inns about exploring the world in fashion.”
Keep Avec Amour with Le Méridien Past Valentine’s Day via April 2019, Le Méridien lodges will rejoice (avec amour) by Le Méridien with a world supply that options effervescent Kir Royale aperitifs and decadent darkish chocolate facilities. The model’s signature Le Meridien Hubs, which remodel from a shiny and contemporary espresso home by day to a classy cocktail bar by evening, will characteristic a curated soundtrack by French Bossa Nova collective Nouvelle Imprecise that places a light-hearted, fashionable twist on the basic love anthems.As a part of (avec amour) by Le Meridien, Le Méridien Versailles, Le Méridien Denver Downtown and Le Méridien Noumea Resort & Spa will supply unique Marriott Bonvoy Moments – the corporate’s ever-expanding journey experiences platform – a part of Marriott Worldwide’s new journey program, which changed Marriott Rewards, The Ritz-Carlton Rewards and Starwood Most well-liked Visitor (SPG).
For extra details about (avec amour) by Le Meridien programme, please go to www.lemeridien.com/avec-amour and observe alongside on social media with #LMAvecAmour.
About Atelier DoréAtelier Doré (atelierdore.com), based and creatively led by Garance Doré, evokes a curious international neighborhood to pursue the artwork of residing with intention via considerate storytelling, accessible humor and an elevated visible language. Born 13 years in the past as garancedore.com and disrupting the world of trend, Atelier Doré is the worldwide media vacation spot for a brand new dialog about trend, life-style and wonder, reaching 14MM month-to-month. Past the web site, Atelier Doré connects their neighborhood via inventive retreats, occasions and interactive movies.
About Marriott Worldwide, Inc.
Marriott Worldwide, Inc. (NASDAQ: MAR) relies in Bethesda, Maryland, USA, and encompasses a portfolio of greater than 6,900 properties in 30 main resort manufacturers spanning 130 international locations and territories. Marriott operates and franchises lodges and licenses trip possession resorts all around the globe. The corporate now gives one journey program, Marriott BonvoyTM , changing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Most well-liked Visitor®(SPG). For extra info, please go to our web site at www.marriott.com, and for the newest firm information, go to www.marriottnewscenter.com. As well as, join with us on Fb and @MarriottIntl on Twitter and Instagram.