WASHINGTON – The American Resort & Lodging Affiliation (AHLA) at the moment launched the outcomes of a complete Lodging Survey, an in depth evaluation of developments in facilities, visitor providers, sustainability and know-how, along with different {industry} developments. This latest survey underscores how inns advance, accommodate and innovate the visitor expertise. Customers can count on seamless transitions between their on a regular basis lives and their lives on the highway because of elevated cell compatibility, versatile eating choices and welcoming lodging.
This complete survey is carried out each two years by {industry} knowledge supplier and AHLA associate STR, famend for offering premium knowledge benchmarking, analytics and market insights for international hospitality sectors and funded by the American Resort & Lodging Academic Basis (AHLEF), the hospitality {industry}’s philanthropic group, devoted to serving to folks construct careers that enhance their lives and strengthen the lodging {industry}. Comfort and communal experiences are main developments that influence each resort design and visitor enhancements, demonstrating an industry-wide dedication to elevating the buyer’s general journey expertise.
“The resort and lodging {industry} is paving the best way in innovation as evidenced by STR’s newest development survey,” mentioned Chip Rogers, president and CEO of AHLA. “We proceed to be laser-focused on assembly the dynamic and numerous needs of shoppers, specializing in service and visitor expertise, in addition to creating and enhancing our properties and workforce.”
Catering to Millennials
In an effort to fulfill the wants of influential millennial vacationers, inns are persevering with to innovate, specializing in neighborhood and comfort. Fostering neighborhood amongst vacationers is more and more vital and inns are recognizing the need to create practical shared areas. Whereas the pattern shouldn’t be thought-about consultant of total {industry} segments, over 10 p.c of responding luxurious, upscale and midscale properties reported the implementation of communal dwelling areas. Vacationers seeking to retain their wholesome and energetic existence whereas away from residence can more and more count on sit-down meals alternate options, similar to grab-n-go markets, obtainable in a 3rd of inns across the nation, and wholesome eating choices persistently provided at larger priced inns.
The upper finish chain inns usually tend to report having communal rooms with shared dwelling area
Meals alternate options similar to a grab-n-go market or related pickup service have seen a steep achieve in simply two years, rising from 21% in 2016 to 31% in 2018
Larger priced inns are persistently extra possible to supply vegetarian and/or wholesome menu choices
Going Inexperienced
Supporting sustainable initiatives stays vital to the lodging {industry} as a complete. As of 2018, 25 p.c of home properties have acquired a Inexperienced Certification, the gold customary of sustainability. Linen and towel reuse applications are almost common amongst properties, and a majority of inns throughout all segments have carried out a water financial savings program.
Inexperienced Certification in 2018 stands at 25%, up from 16% in 2016
Linen / towel reuse applications are almost common amongst affiliated inns (vary: 94%-99% throughout chain scales), with impartial inns (83%) not far behind
About two-thirds of inns inside all chain scales report some sort of water financial savings program
Tech Savvy
The shift in the direction of cell stays a precedence. Extra friends than ever earlier than are utilizing apps to entry resort providers. Repurposing cell units as room keys has greater than doubled in reputation, and cell gadget check-in stays on-trend with participation from greater than 80 p.c of all mid-price and better section properties.
Utilizing cell apps to entry resort providers is extra in style than it has ever been, up from 35% in 2016 to 40% in 2018
Motels’ use of cell units as room keys had a large two-year improve, shifting from 6% in 2016 to 17% in 2018
Cellular gadget check-in is certainly an “in” development amongst midprice or larger value segments (all 80%+)
“We’re proud to be part of this survey. Knowledge like this helps the {industry} proceed to maneuver ahead and create new alternatives for its friends, workers and surrounding communities,” mentioned Amanda Hite, president and CEO of STR.
The 2018 Lodging Survey was commissioned by the American Resort & Lodging Academic Basis and carried out by STR, Inc. Each two years, all United States’ inns (with 10 or extra rooms) are invited to take part within the survey and are requested a wide range of questions on their visitor providers and facilities. This survey is probably the most complete evaluation of the developments within the resort and lodging {industry} primarily based on direct suggestions from a various group of inns and property sorts.
To learn the entire report, click on right here.

Concerning the American Resort & Lodging Affiliation
Serving the hospitality {industry} for greater than a century, the American Resort & Lodging Affiliation (AHLA) is the most important nationwide affiliation solely representing all segments of the eight million jobs the U.S. lodging {industry} helps, together with resort homeowners, REITs, chains, franchisees, administration corporations, impartial properties, mattress and breakfasts, state resort associations, and {industry} suppliers. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications help, and academic sources for an {industry} that advances long-term profession alternatives for workers, invests in native communities throughout the nation and hosts multiple billion friends” stays in American inns yearly. AHLA proudly represents a dynamic resort {industry} of greater than 54,000 properties that helps $1.1 trillion in U.S. gross sales and generates almost $170 billion in taxes to native, state and federal governments. Be taught extra at www.AHLA.com.