New Multi Million Euro Marketing campaign to recognise key brave moments in Irish historical past which modified societyFirst business to recreate Minister Donogh O’Malley’s Second of Braveness in asserting free schooling in September 1966Advert created by Within the Firm of Huskies options the actor Daragh O’Malley enjoying the function of his father delivering his father’s well-known speech – see the complete speech recreated right here – https://youtu.be/08MgWENi7nk Industrial to air on TV and digital channels and might be considered right here – https://www.youtube.com/watch?v=qpJg62UdTAUDublin, March 15th 2019: Allianz immediately launches its new multi million marketing campaign to recognise essential moments of braveness that remodeled Irish society.As a part of the Allianz “We Cowl Braveness” marketing campaign, the primary business that may air on TV and Digital recreates the well-known speech by Donogh O’Malley, Minister of Schooling, who (appearing with out the information or approval of his authorities), introduced free secondary faculty schooling for all college students in Eire in 1966. Allianz ‘We Cowl Braveness’ CampaignHis son, the actor Daragh O’Malley performs the function of his father in recreating this important second in Irish historical past, which resulted within the long-term growth, social mobility and cultural change in Irish society immediately. Daragh, who has a protracted profession as a theatre and movie actor with many roles from the TV collection Sharpe, with Sean Bean to the cult traditional movie Whitnail and I. As a part of the marketing campaign – Allianz has recreated the complete speech which might be watched by clicking right here https://youtu.be/08MgWENi7nk. The total 60 second business might be additionally considered by clicking right here https://youtu.be/qpJg62UdTAU. “Reflecting on the little and massive acts of braveness undertaken by our clients each day as they go about their lives, Allianz Eire needs to recognise individuals whose braveness introduced main adjustments each for themselves and Irish society,” mentioned Sean McGrath, CEO, Allianz Eire. “With one assertion, Minister O’Malley made free secondary schooling — an concept that had been circulated and debated, although by no means totally realised — a actuality. The Minister for Schooling had gone out on a limb, unbeknownst to the federal government behind him, to make a stand. A stand which caused seismic change in our society. A stand which might be certain that generations of Irish faculty youngsters would profit from schooling. This has remodeled our society past all recognition. It may be straightforward to miss the large braveness it took to announce this, however he believed this could assist us overcome poverty and as soon as introduced, it couldn’t be taken again. Free schooling has been a core component of our society’s evolution.”EndsNotes to editorsPress contactCyril Moloney, TeneoPhone: 0860479462E-mail: [email protected] About Allianz IrelandAllianz is one in every of Eire’s largest multi-line normal insurance coverage corporations with an annual turnover in extra of €450m. Allianz Group in Eire employs over 1,450 individuals and is trusted by near 1,000,000 clients as their enterprise or private insurer. Allianz can also be a part of the Allianz SE Group – one of many world’s main built-in monetary providers suppliers, which employs over 148,000 individuals in additional than 70 international locations serving the wants of 83 million clients worldwide.