Uninterrupted development at a excessive stage: regardless of a slowdown on the planet economic system demand throughout the world’s journey trade stays extraordinarily steady. As ITB Berlin involves an in depth this Sunday the financial outlook for the worldwide trade in 2019 is constructive as soon as once more. The outcomes of the five-day exhibition on the Berlin fairgrounds: commerce customer numbers rose to 113,500, a 3 per cent enhance in contrast with final yr, underlining the truth that even in occasions of widespread uncertainty because of geopolitical and financial occasions equivalent to Brexit and commerce conflicts, ITB Berlin has retained its place because the World’s Main Journey Commerce Present.
“ITB Berlin is of nice significance, significantly in occasions of widespread uncertainty. Even in a digitalised world, it’s not attainable for hi-tech communications to exchange the confidence-building measure that face-to-face conferences and a direct trade between enterprise companions on points in regards to the world trade signify. That’s the reason ITB Berlin features”, mentioned Dr. Christian Göke, CEO of Messe Berlin.
The sustained dynamic development in all areas of the trade in Germany is due as soon as once more to the constructive scenario within the employment market and a typically buoyant temper amongst customers. For Germany as a journey vacation spot, the truth that home tourism is booming is particularly welcome information. Germany’s federal states are assured that the report figures achieved final summer season can be repeated once more in 2019. As regards the worldwide outlook, the World Tourism Organisation (UNWTO) forecasts that this yr worldwide arrivals will enhance within the order of three to 4 per cent.
Commerce guests and exhibitors alike have been extraordinarily glad with ITB Berlin 2019. In a survey they gave ITB Berlin prime marks for innovation. The commerce present celebrated the profitable launch of the Know-how, Excursions & Actions (TTA) section, amongst others. Internationally, the ITB success story continues. Having already established ITB Asia in Singapore and ITB China in Shanghai, from 15 to 17 April 2020 Messe Berlin can be holding the primary ITB India in Mumbai. Inside the journey trade India is considered one of the crucial vital supply markets of the longer term.
ITB Berlin, which was booked up months beforehand, is seen as a dependable financial indicator and forward-looking trendsetter of the worldwide journey trade. As a recognised assume tank and driving pressure for the trade, the ITB Berlin Conference was the primary attraction once more for a lot of commerce guests. This yr the variety of high-ranking worldwide audio system broke data. The CityCube Berlin, its new venue, was additionally very effectively acquired. Subjects centered on by the conference included overtourism, sustainability and local weather change, the shift in buyer calls for significantly within the luxurious journey market, and the subject of Future Mobility.
On Saturday and Sunday many members of the general public got here to the 26 show halls on the Berlin Exhibition Grounds to search out out about merchandise and achieve inspiration. In response to the present’s organisers, Worldwide Girls’s Day, a public vacation which was celebrated on Friday for the primary time in Berlin, had solely a slight impression on public attendance. Many individuals from Berlin made the many of the lengthy weekend and took a brief break.
Within the opinion of Dr. Christian Göke, in Germany the wholesome scenario within the employment market and the constructive shopper temper among the many nation’s residents is a assure that demand for journey merchandise will stay steady. Dr. Christian Göke: “In response to Germany’s Annual Tourism Report, throughout the 2018 vacation season extra German residents travelled than ever earlier than. In our society, going away on vacation is virtually a primary want that’s taken as a right. It’s with that potential increase in thoughts that the journey trade can look ahead to enterprise this yr. Nonetheless, in Germany many individuals seem like anticipating a repeat of final yr’s report summer season climate and intend to make journey plans at quick discover, relying on the forecasts.”
In Dr. Christian Göke’s view there’s good cause to consider that the worldwide journey trade will do passable enterprise in 2019. On the one hand the journey trade had discovered to cope with the results of a poorly performing economic system, and on the opposite there was clearly no proof but of German customers displaying the dearth of optimism that had now unfold all through the worldwide economic system, he mentioned.
Between 6 and 10 March 2019 over 10,000 exhibitors from 181 nations and areas displayed their services and products to guests in 26 halls. The subsequent ITB Berlin will happen from Wednesday, four to Sunday, eight March 2020.
Feedback:
Dr. Michael Frenzel, president of the Federal Affiliation of the German Tourism Trade (BTW): “This yr, ITB Berlin as soon as once more justified its position because the World’s Main Journey Commerce Present. Naturally, there was a concentrate on many profitable enterprise offers and the discharge of the most recent trade figures and subsequent discussions. Fortunately, folks stay wanting to journey and the trade is well-equipped to satisfy the demand. All this stuff give us hope that regardless of the considerably gloomy financial outlook, 2019 can be an excellent yr for the tourism trade. As soon as once more the commerce present was a spot that impressed guests to search out out first-hand about vital forward-looking subjects and provided many alternatives to get to know one another higher. In a world by which the main focus is much too typically on confrontation, it’s this understanding amongst peoples, this cultural trade – which the tourism trade stands for greater than every other, and which yr after yr is why ITB Berlin features – that’s the backside line. “Sure to openness!” and “No to racism!”: that’s the clear message that we because the tourism trade proceed to hold to the 4 corners of the world.”
Norbert Fiebig, president of the German Journey Affiliation (DRV): “ITB Berlin is the World’s Main Tourism Commerce Present. This yr, it was nice to see Berlin changing into the primary worldwide and cosmopolitan assembly place of the tourism trade as soon as once more. The German journey trade is optimistic about enterprise in a yr that may current us with numerous challenges. Regardless of that, Germans are as eager to journey as ever and the trade is well-equipped to satisfy the demand. At ITB we exchanged views on digitalisation and sustainability, the primary tendencies, and made progress with our joint growth tasks. We established many worldwide contacts and met outdated and new buddies.”

About ITB Berlin and the ITB Berlin Conference
ITB Berlin 2019 can be happening from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday can be open to commerce guests solely. ITB Berlin is the World’s Main Journey Commerce Present. In 2018 a complete of 10,000 firms and organisations from 186 nations exhibited their services and products to round 170,000 guests, together with 110.000 commerce guests. Parallel with the present the ITB Berlin Conference, the most important occasion of its variety, can be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Conference is free for commerce guests and exhibitors. For extra info please go to www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom.