The European Journey Fee and STR have signed a partnership which can see them serve the rising wants of European vacation spot administration organisations.
As a part of the partnership, STR will present customised lodge efficiency information to the ETC Government Dashboard, an internet useful resource which simplifies entry to tourism information and market intelligence data for members.
This newly built-in information will allow viewers to watch and evaluate the lodge efficiency of particular person European nations, sub-regions and 4 world areas – Europe, Americas, Asia Pacific and Center East & Africa.
That is along with the wealth of data already accessible on the ETC Dashboard, together with key tourism traits in Europe, the financial impression of tourism on economies and employment, outbound journey traits from key markets and airline bookings.
Talking following the announcement of the partnership, govt director of the European Journey Fee, Eduardo Santander, said: “We’re delighted to have partnered with STR to supply our members with this significant data as we proceed our give attention to selling sustainable tourism progress in Europe.
“In mild of vacationer overcrowding which has blighted in style locations over current years, it’s important for ETC to have a companion equivalent to STR that may present dependable lodge efficiency information based mostly on complete and up-to-date samples. “This entry to present journey pattern information permits ETC and its members to make higher knowledgeable strategic choices sooner or later.”
The brand new lodge efficiency information is predicated on three key efficiency indicators – occupancy, common each day price and income per accessible room.
In reporting these metrics, STR contains absolute figures and year-over-year share adjustments to finest illustrate how efficiency has elevated or declined in comparison with the identical time interval the earlier yr.
This information is offered by way of visible maps and charts which are up to date every quarter, additional permitting locations to shortly benchmark in opposition to opponents.
“We’re honoured to companion with an affiliation that maintains a stellar fame within the market and shares the same imaginative and prescient for increasing efficiency within the hospitality trade,” mentioned Thomas Emanuel, a director at STR.
“As a part of our dedication, we are going to present the European Journey Fee and its members with the correct and actionable information and insights that STR has change into famend for over the previous three-plus a long time.”

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