Dortmund/Germany – Serenata CRM, the specialist for buyer relationship administration (CRM) and digital advertising and marketing, and protel hotelsoftware GmbH, which gives cloud-based superior property administration techniques (PMS), at present introduced the {industry}’s most superior 2-way integration between protel On-Premise and protel Air. Established in 2018, the expertise partnership between Serenata CRM and protel has resulted in a strong, totally built-in, and standardized resolution for the hospitality {industry}.
Not like standard techniques, the deep 2-way integration with protel.I/O lays the groundwork for particular suggestions and steerage on what measures lodge workers ought to implement in a given state of affairs, thus guaranteeing personalised customer support for each visitor.
Serenata CRM is a number one supplier of cloud-based visitor communication and CRM options for motels worldwide. By integrating visitor knowledge from the property administration system (PMS), from central reservation techniques (CRS), and mixing this with web site guests’ intent and pursuits in real-time, Serenata CRM is ready to create a 360° view of the visitor not like something seen earlier than available in the market. Serenata CRM allows motels to speak with company in an precisely tailor-made, focused and related means utilizing each historic visitor info and real-time intent knowledge earlier than, throughout and after a keep. The purpose is to strengthen the ties between company and their chosen motels by enhancing buyer satisfaction.
Serenata’s expertise associate protel gives, amongst different issues, totally cloud-based or locally-installed PMS options in addition to scalable hybrid options. This sensible integration works each with the cloud-based and with the server-based (on-premise) model, thus defending prospects’ future and funding. Numerous variations are tailor-made to fulfill particular shopper wants and can be utilized by a variety of consumers – from small unbiased firms to multinational lodge chains.
The seamless integration of each techniques permits a wealth of various features by way of a standardized interface. This expertise integration allows a complete change of information between each techniques and the transformation of information into usable data for personalised CRM and visitor companies. The partnership with Serenata CRM has already proved profitable with a number of prestigious lodge chains within the GAS, UAE and APAC areas, each for the cloud-based and for the on-premise variations.
“Along with protel, we have now constructed an integration that enables our joint prospects to actually profit from the synergies of protel’s main PMS and our next-generation CRM. The long run lies in clever techniques which are serving to hoteliers to supply each visitor a novel expertise primarily based on private preferences and tastes, thus serving to to attain an enduring improve in revenues and buyer satisfaction,” mentioned Dieter Dirnberger, CEO of Serenata CRM.
“Our new integration with Serenata CRM helps our greatest of breed integration method. The latest in-depth analyses and exams – essential for a profitable certification course of – clearly reveal that Serenata CRM is a pacesetter on this aggressive subject. Our on-going collaboration will proceed to drive improvements in lodge options, bringing guest-preference knowledge to the forefront of every day operations,” mentioned Jeremy Armes, Advertising and marketing Director at protel.
About Serenata CRM
Serenata CRM is a worldwide main supplier of visitor communication and CRM options for the lodge {industry}. Based in 1996, Serenata CRM has over 20 years of expertise within the hospitality enterprise and is a part of the NextGuest Applied sciences Group which additionally contains HEBS Digital as a specialist in digital advertising and marketing. Serenata CRM gives the primary fully-integrated visitor engagement, acquisition, and advertising and marketing platform for the lodge {industry} that mixes historic visitor knowledge with real-time intent knowledge permitting hoteliers to tailor a customized expertise second to none. Serenata CRM integrates with main Property Administration Techniques, Central Reservation Techniques, On-line Repute Administration Techniques, web sites and different techniques. Serenata CRM is constantly nurturing these knowledge sources with real-time intent and digital habits info of company and potential company on web sites to construct a 360° view of all visitor knowledge. The visitor profiles are used for enhancing the visitor expertise on-line, offline and for e-marketing communication.
By monitoring and scoring web site guests’ pursuits and intentions, hoteliers can tailor the messaging, content material and gives on the web site and within the reserving engine. Personalised publication invitation and gives assist hoteliers to extend the variety of marketable profiles utilizing Serenata CRM by over 600%. This has turn into inevitable for a lot of motels after latest introductions of privateness laws like GDPR that eradicated a big a part of the lodge’s marketable profiles as a consequence of lack of promoting consents.
With Serenata CRM Suite, visitor communication turns into focused, dynamic and saved related earlier than, throughout and after the visitor stick with the purpose of a satisfying expertise constructing long-term visitor loyalty.
About NextGuest Applied sciences
NextGuest Applied sciences is an built-in hospitality expertise and digital advertising and marketing firm comprised of HEBS Digital and Serenata CRM. Combining our main expertise with revolutionary technique, design, and digital advertising and marketing options, we’re closing the loop on the client journey with the primary fully-integrated visitor engagement, acquisition, and advertising and marketing platform. NextGuest Applied sciences helps hoteliers to extend direct bookings and income, decrease distribution prices, and improve the lifetime worth of company by combining the ability of CRM with visitor acquisition advertising and marketing. Its various shopper portfolio spans the globe and consists of high luxurious and boutique lodge chains, unbiased motels, resorts, casinos, franchised properties, lodge administration firms, and DMO and vacationer places of work. NextGuest’s mission is to proceed to construct a portfolio of revolutionary expertise firms which are paving the best way within the {industry} – completely specializing in firms which are the most effective at what they do within the hospitality house.
About protel
protel gives expertise and repair options particularly and completely for the hospitality {industry}. The constant concentrate on the wants of a single {industry} makes us one of the vital skilled and profitable suppliers of superior property administration techniques (PMS). Regardless of the necessities, whether or not put in on-site, web-based within the Cloud, or as a hybrid resolution, our versatile and scalable software program options cowl the total {industry} spectrum, from small unbiased motels to multinational lodge chains. Based in 1994, protel hotelsoftware GmbH operates beneath the management of managing companions Ingo Dignas and Manfred Osthues. With headquarters positioned in Dortmund, Germany, department places of work in Berlin, Vienna, Austria, and Atlanta, USA, plus a dense community of associate firms working in shut cooperation, protel enjoys a worldwide presence. In over 93 international locations, motels and lodge administration colleges around the globe attest to protel’s high- stage experience and reliability, a 3rd of them utilizing protel Cloud Options.
Jeremy Armes
Director of Advertising and marketing, protel
Telephone: +49 231 915 930
Serenata CRM