With the current opening of the huge Gaylord Rockies, many are questioning what the final word influence of the 1,501-room resort may have on the Denver, Entrance Vary, and higher Colorado lodging market. We imagine the influence can be largely optimistic. Competitors for the 200- to 800-room block group, which beforehand and primarily solely regarded to The Broadmoor (Colorado Springs) or Downtown Denver to e-book, now have an alternate, which ought to intensify value competitors within the close to time period. Regardless of this pricing dynamic, Colorado is a vastly standard vacation spot for teams, and the opening of a brand new, upscale vacation spot facility will solely permit the state to seize extra demand that was beforehand turned away on account of an absence of capability. Simply previous to the Gaylord’s December 2018 opening, it was reported that over a million guestrooms had been reserved on the resort, a few of which had been booked as far out as 2028, with greater than 80% of the conference bookings from teams that had by no means booked in Colorado earlier than.
HVS Market Pulse: Gaylord Rockies – Influence on Denver Lodging SubmarketsHVS

Denver Worldwide Airport Submarket: The Gaylord Impact
Lodges positioned throughout the airport’s two main submarkets are already benefitting from overflow-demand room blocks, at favorable charges aligned with the robust charges being charged on the Gaylord. Throughout main conference days on the Gaylord, charges within the airport submarkets will accordingly spike; that is brought on by the necessity for added rooms by conference attendees that don’t wish to pay the height charge supplied by the resort. These vacationers can pay a charge modestly beneath this peak charge, however nonetheless notably greater than what the lodges would have charged earlier than the Gaylord opened. This “Gaylord Impact” is much like what was skilled in markets like Grapevine, Texas, earlier than and after the Gaylord’s opening.
HVS Market Pulse: Gaylord Rockies – Influence on Denver Lodging Submarkets

The Tower Street hall submarket, which is the closest to the Gaylord Rockies, encompasses 23 lodges (together with the Westin Denver Worldwide Airport) that includes roughly 3,200 guestrooms. The Gateway Park submarket, positioned roughly 4 miles to the southeast of the Gaylord Rockies, options 17 lodges with roughly 2,500 guestrooms. Within the years main as much as the resort’s opening, resort managers throughout the Denver Worldwide Airport (DIA) market reported the necessity for overflow room blocks via 2020 to satisfy the wants of enormous conventions and teams on the Gaylord.
Whereas the overflow room blocks are anticipated to primarily profit the Tower Street submarket given its proximate location, managers throughout the Gateway Park submarket additionally reported that they’d been contacted for overflow room blocks. Given the DIA market’s energy, with historic annual occupancy ranges within the excessive 70s and low 80s, resort managers are anticipated to layer overflow room blocks with excessive ranges of present demand to realize elevated occupancy ranges and drive common charge (ADR), which has elevated all through the market year-over-year since 2012.
HVS Market Pulse: Gaylord Rockies – Influence on Denver Lodging Submarkets

Along with the advantages offered to present lodges within the DIA market, the world has grow to be a focus for resort builders who will look to profit from the presence of the Gaylord Rockies. Six new lodges totaling roughly 900 guestrooms are both deliberate or beneath building throughout the DIA market. As well as, Marriott is contemplating the addition of a 300-room, full-service or select-service resort immediately adjoining to the Gaylord Rockies to service the wants of overflow room blocks.
Denver Tech Heart Submarket
The opening of the Gaylord resort can also be anticipated to not directly have an effect on the Denver Tech Heart (DTC) submarket in Southeast Denver (alongside the Interstate 25 hall). The complete-service resort stock within the DTC consists of 1,600 resort rooms with almost 150,000 sq. ft of devoted indoor assembly house all through the full-service lodges. Important renovations in recent times on the Hyatt Regency Denver Tech Heart, Marriott Denver Tech Heart, and the Hilton Denver Inverness, in addition to these lodges’ proximities to among the Denver metropolitan space’s largest employers, will assist reduce any important influence. New provide that’s beneath building on this submarket is primarily limited-service, select-service, and extended-stay in nature, as rising building prices are limiting feasibility of full-service building. Nonetheless, two full-service lodges at Belleview Station and the Westin Greenwood Village are nonetheless on the desk.
This DTC submarket skilled virtually no ADR development in 2017 and 2018. Whereas property-wide renovations and the conversion of the Inverness Resort to a Hilton property (April 2017) probably contributed considerably to the shortage of ADR development, the speed traits in Downtown Denver are inflicting a trickle impact within the DTC. As lodges in Downtown Denver place charges, notably group charges, to be aggressive with the Gaylord Rockies, DTC lodges, which have traditionally been seen as a extra economical choice than Downtown Denver, are having to regulate charges accordingly with the intention to be appropriately positioned towards the downtown properties. Going ahead, ADR development within the DTC is anticipated to be supported by the not too long ago renovated properties, the continued ramp-up of the Hilton Denver Inverness beneath its new model affiliation, and the general development occurring throughout the business and residential sectors. Nonetheless, ADR development is predicted to be restricted and under inflationary ranges over the subsequent couple years, because the Gaylord Rockies and a myriad of further new provide all through the metropolitan area ramp up operations.
Downtown Denver Submarket
One of many main considerations to the Denver lodging market following the opening of the Gaylord Rockies is the influence that the property may have on the Downtown submarket’s capacity to draw assembly and group demand. The Downtown submarket consists of the Colorado Conference Heart, which affords a complete of 584,500 sq. ft of exhibit house on one stage; 100,000 sq. ft of assembly house; two ballrooms encompassing 35,000 and 50,000 sq. ft, respectively; and a 5,000-fixed-seat lecture corridor. Collectively, these areas comprise roughly 769,000 sq. ft. Along with the conference heart, the Downtown submarket consists of roughly 7,750 resort rooms, that includes roughly 550,000 sq. ft of assembly house all through the full-service lodges. As such, Downtown Denver has been a sexy location for each citywide conventions and smaller company conferences and occasions. Whereas an inflow of recent provide over the previous couple of years throughout the full-service section has elevated the world’s capacity to host bigger citywide occasions, the rise has additionally led to downward stress on charges, leading to restricted ADR development among the many full-service lodges in 2018, a pattern much like that skilled within the DTC submarket.
Going ahead, demand is anticipated to maintain tempo with provide development, a pattern that has been evident since 2016; nevertheless, the presence of the Gaylord Rockies is predicted to place further stress on ADRs for full-service lodges within the Downtown market that concentrate on assembly and group demand. In an effort to strengthen Denver’s place as a nationwide citywide conference vacation spot, an growth plan was accepted in 2015 for the Colorado Conference Heart that would come with a brand new, 80,000-square-foot ballroom; expanded pre-function house; and a brand new, 50,000-square-foot out of doors terrace. Nevertheless, the growth was placed on maintain in December 2018, and a timeline for the undertaking’s completion has not been introduced. If the growth have been to be accomplished throughout the subsequent few years, Denver would have the ability to market itself as a premier citywide conference vacation spot, much like the likes of Houston, Orlando, Atlanta, and San Diego, which might in flip require much less reliance on smaller teams and conferences (for which the Gaylord would probably compete).
General Outlook
Whereas important development throughout the business and residential sectors has resulted in robust demand development for the higher Denver market space, occupancy ranges have remained comparatively flat; furthermore, common charge skilled under inflationary development in 2018 for the primary time within the final 4 years. The addition of the Gaylord Rockies ought to bolster RevPAR development for lodges positioned within the DIA submarkets, which primarily consists of limited- and select-service lodges; nevertheless, continued provide development and elevated competitors for capturing demand throughout the assembly and group section are anticipated to lead to restricted near-term ADR development for full-service lodges within the Downtown and DTC submarkets. Whereas ADR development is just not anticipated to be as prolific as years previous, the general outlook for the Denver market stays optimistic, as sustained development throughout the business section will probably complement any long-term demand losses associated to the assembly and group section because of the opening of the Gaylord Rockies. Lastly, the excellent recognition of the Entrance Vary and state of Colorado as a gaggle vacation spot will in the end take in the property over the long run, at which period all submarkets ought to expertise a return to extra substantial charge development.