KFC’s venerable founder and chameleon-like mascot Colonel Sanders has as soon as once more morphed into a brand new type — RoboCop. A brand new advert marketing campaign options the dystopian zombie cyborg police officer, voiced by unique 1980s RoboCop actor Peter Weller, defending the fried rooster chain’s secret mix of 11 herbs and spices in a nuclear bunker in Stockholm, Sweden.
In a single spot, Colonel RoboCop provides a household one among KFC’s $20 Fill Ups meals and calls for that they comply. In one other, he attends a cocktail party and deflects questions in regards to the recipe with an “If I informed you, then I’d should kill you.” The awkward silence is damaged by a mechanical snigger. Within the closing spot, RoboCop scans town streets for all-white meat $5 Full Ups as a substitute of criminals.
As common, the KFC marketing campaign is extremely bizarre — it stars a chrome-plated cyborg donning the white-haired wig of the Colonel to induce individuals to eat fried rooster — and uncannily conscious of the methods wherein it’s manipulating nostalgia and a way of satisfaction that remix tradition typically traffics in, of being in on the reference. However it’s all of the weirder provided that the unique film, a Christ allegory and one of the vital blood-soaked motion pictures of the 1980s, closely satirized Reagan-era consumerism and model tyranny within the type of OCP; KFC is a part of Yum manufacturers, which additionally owns Pizza Hut and Taco Bell, and was as soon as a part of PepsiCo, one of many largest meals firms on the planet.
That is the most recent in an extended string of celebrities taking up the Colonel’s persona, together with Reba McEntire, Jim Gaffigan, Rob Lowe, Billy Zane, Ray Liotta, and Norm Macdonald.