With a hive-mind of design expertise and visionary ideas the “out-of-the-box” design model readies to reinvent areas all through the area
From left: Justin Dunne, YOO Motels & Resorts F&B Idea Curator, Asia Pacific; Andrew Pang, YOO Managing Director, Asia Pacific; Wealthy Millar, YOO Vice President of Enterprise Growth, Asia Pacific; James Snelgar, YOO Associate & Head of Enterprise Growth; David Grossniklaus, YOO Motels & Resorts Head of Operations and Growth; Markus Aklin, Vice President, Growth, ONYX Hospitality Group.
Khun by Yoo, impressed by Philippe Starck, Thonglor, Bangkok
BANGKOK, THAILAND – What do you get whenever you cross a game-changing property developer with some of the seminal names in design and a gang of visionary architects, curators, celeb fashion icons and inside design sages? YOO already know the reply. Now the model, which is simply as well-known for its show-stopping ensemble as it’s its enviably distinctive property developments and inside designs, is establishing store in Southeast Asia.YOO Worldwide just lately introduced that Bangkok would be the base for its regional HQ and has already confirmed the appointment of key executives – supported by a steady of artistic administrators – to propel its residential design and lodge franchise enterprise ahead.Central to YOO’s method is a daring imaginative and prescient to rethink and reimagine areas by the idea of “Placemaking”, which considers all the surroundings, house and neighborhood relatively than simply the field in a residence or lodge. That is additionally the primary time the YOO model might be accessible for design of personal commissions, homes, bars, eating places, present residences, social enterprises and co-working areas.The UK-based firm was created on the flip of the 21stcentury by radical actual property developer John Hitchcox and worldwide design legend Philippe Starck with a mission to counterpoint lives by extraordinary dwelling areas. Specializing in locations and areas, YOO is now the most important pure residential design model on the planet, with 81 tasks in 40 international locations.Harnessing the artistic aptitude of latest designers like Marcel Wanders, Jade Jagger, Steve Leung and Sussanne Khan, complimented by the younger international skills in YOO’s Design Studio, YOO transforms buildings into aspirational and inspirational dwelling areas, delivering holistic design, branding and operations to builders throughout seven continents.The crew is now turning its attentions to Southeast Asia, tapping into, amongst different developments, the hovering demand for high-end branded residences. With greater than 25 % of the world’s “under-construction” actual developments primarily based in Asia Pacific, it has been a query of ‘when’, not ‘if’, YOO would broaden eastward.”We see large alternatives for development in Asia. We actually really feel the market is prepared for our distinctive model of design. We problem, innovate, disrupt and bend guidelines – permitting our purchasers’ tasks to face out, including larger visibility and worth to their developments. We’re about ‘the house’ – inside and outside – and that is what drives YOO’s design,” explains James Snelgar, Associate & Head of Enterprise Growth, YOO Worldwide.
Driving the corporate’s regional enlargement technique is Wealthy Millar, YOO Worldwide’s Vice President of Enterprise Growth – Asia Pacific, and Justin Dunne, F&B Idea Curator for YOO Motels & Resorts. Titans of their respective fields, Millar and Dunne will carry their complimentary manufacturers of artistic expertise and experience to YOO’s Southeast Asian workplace.
YOO’s regional headquarters are in Bangkok the place its Asia-partner for lodge operations ONYX Hospitality Group relies. In late 2017, YOO and ONYX launched a duo of distinctive lodge manufacturers, YOO Assortment and Yoo2, with the primary Yoo2 lodge on account of launch in Phuket in 2020.
Khun by Yoo, impressed by Philippe Starck, developed by Sansiri may even switch later this yr – and at the moment units the best per sq. metre worth on Thonglor. Different notable Asia tasks embody eight Conlay in Kuala Lumpur and various multi award-winning residential and hospitality tasks in Hong Kong together with Mira Moon.
“We’re not fully new to the area, however we want to shake issues up a bit and develop by our new presence within the area,” says Snelgar. “Our designers will work with main improvement corporations to carry their visions to life and we are going to nurture artistic expertise in Bangkok to construct a brand new crew of designers primarily based right here,” he added.
Branded residences are among the many hospitality trade’s fastest-growing sectors, and YOO is at its forefront with 13 % of the world’s whole portfolio. Enjoyable, rebellious and revolutionary, YOO is disrupting conventional lodge and residence manufacturers and attracting Asia’s rising era of high-net-worth millennial consumers to its designed “areas”.As Asia’s prosperous younger traders demand larger personalisation, they more and more need bespoke dwelling areas to enhance their designer garments, vehicles and devices.
“We do not imagine in residences or lodge rooms,” provides Snelgar. “We imagine in areas.”
YOO higher watch this house.
ContactRich MillarYOO Vice President of Enterprise Growth APACPhone: +669 8854 0620Ship E mail
About YOO Group
A very worldwide firm, YOO now operates in 34 international locations, 57 cities, with over 80 tasks inside its portfolio. Via the directional partnering with design icons equivalent to Philippe Starck, Marcel Wanders, Jade Jagger, Steve Leung, Sussanne Khan and its personal designers by YOO Studio, YOO companions with builders so as to add worth, velocity and visibility to their developments. Via such companies as inside design, structure, improvement, funding, advertising and branding, YOO creates extraordinary and galvanizing dwelling areas, that are unrivalled within the property trade.
YOO just lately launched YOO Motels and Resorts: a full-circle design, branding and operations providing for builders, in two ground-breaking visions: the unabated luxurious of YOO Assortment, and the inexpensive luxurious of YOO2. YOO Motels creates design-led experiences the place targets are primarily based on assembly the wishes for comfort, customised service and private satisfaction to create distinctive lodge experiences.
AppointmentsHotel OpeningsSupply ConstructionPartnerships, Mergers & Acquisitions