Phoenix, AZ – Finest Western® Resorts & Resorts introduced as we speak it has acquired famend international resort model WorldHotels™ representing a group of roughly 300 distinctive and particular lodges and resorts in premier locations all over the world.
“There’s great synergy between Finest Western and WorldHotels. By becoming a member of forces on this new partnership, we’ll create aggressive benefits for each corporations,” stated David Kong, President and CEO of Finest Western Resorts & Resorts. “I’ve the utmost respect for WorldHotels and consider in its huge potential.”
The acquisition of WorldHotels was accomplished final week. The WorldHotels model will play a vital function in enhancing Finest Western’s portfolio of choices to incorporate the higher upscale and luxurious segments.
WorldHotels will keep its distinctive character and individuality whereas benefiting from Finest Western’s sturdy and scalable E-Commerce platform, robust partnerships, award-winning loyalty program, efficient gross sales and advertising and marketing help, international distribution community, and highly effective income engines.
“Finest Western is without doubt one of the largest, most revered and trusted resort manufacturers,” stated Geoff Andrew, CEO, WorldHotels. “As we be part of forces, the mixed energy of our manufacturers units the stage for a vivid future for each Finest Western and WorldHotels. By way of its established senior management group and regional presence in every market, Finest Western brings a brand new degree of experience that can undoubtedly assist develop the WorldHotels model in key markets.”
Finest Western has been on a journey of wonderful transformation over the previous a number of years. Within the final yr alone, Finest Western was named one of many world’s Most Modern Firms by Quick Firm, expanded its portfolio to 13 dynamic manufacturers reaching new visitors in new segments, and gained a file variety of business awards and accolades. The acquisition is a testomony to Finest Western’s dedication to progress, modernization and continued development, bolstering the corporate’s place as a trusted chief within the international hospitality business.
“Within the coming months, our focus will likely be to unlock WorldHotels’ potential by bettering income supply to its lodges whereas defending its impartial identification. We actually consider our platform and income engines will profit WorldHotels and entice many extra independence-minded, high quality lodges to hitch the model. We’re very happy that Geoff Andrew will proceed as CEO of WorldHotels for the foreseeable future,” concluded Kong.
About WorldHotels™ Assortment
The WorldHotels™ Assortment delivers confirmed smooth model options for a curated international providing of 300 of the best impartial lodges and resorts. Based by hoteliers devoted to the artwork of hospitality, solely WorldHotels curates the most effective impartial properties across the globe, every reflective of the locale by providing intuitive service, and a refined sense of character. WorldHotels’ proprietary ‘Begin With Why’ philosophy helps every resort determine their distinctive set of property that distinguish and elevate their visitor expertise and income era efficiency from the competitors. Geared to each enterprise and leisure vacationers, the WorldHotels Assortment is classed into three tiers permitting visitors to pick out the providing that meets their wants: WorldHotels Luxurious, WorldHotels Elite and WorldHotels Distinctive.
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About Finest Western® Resorts & Resorts
Finest Western Resorts & Resorts headquartered in Phoenix, Arizona, is a privately held resort model with a worldwide community of 4,200* lodges in additional than 100* international locations and territories worldwide. Finest Western provides 11 resort manufacturers to go well with the wants of builders and visitors in each market: Finest Western®, Finest Western Plus®, Finest Western Premier®, Vīb®, GLō®, Government Residency by Finest Western®, BW Premier Assortment®, and BW Signature CollectionSM by Finest Western; in addition to its just lately launched franchise choices: SureStay® Resort by Finest Western, SureStay Plus® Resort by Finest Western and SureStay Assortment® by Finest Western. Now celebrating greater than 70 years of hospitality, Finest Western gives its hoteliers with international operational, gross sales and advertising and marketing help, and award-winning on-line and cell reserving capabilities. Finest Western continues to set business information concerning awards and accolades, together with 64 % of the model’s North American lodges incomes a TripAdvisor® Certificates of Excellence award in 2017, Enterprise Journey Information® rating Finest Western Plus and Finest Western primary in upper-mid-price and mid-price resort manufacturers, and Finest Western receiving seven consecutive Dynatrace® Better of the Net awards for its main resort web site. Finest Western has additionally gained 9 consecutive AAA®/CAA® Lodging Associate of the 12 months awards, recognizing the model’s dedication to offering distinctive service and nice worth to AAA/CAA’s practically 58 million members within the U.S. and Canada. Finest Western-branded lodges had been high ranked in J.D. Energy’s 2017 North America Resort Visitor Satisfaction Index Examine – rating first in breakfast (meals and beverage class) for midscale; and second in total visitor satisfaction. Over 32 million vacationers are members of the model’s award-winning loyalty program Finest Western Rewards®, one of many few packages during which members earn factors that by no means expire and could be redeemed at any Finest Western resort worldwide. Finest Western’s partnerships with AAA/CAA and Harley-Davidson® present vacationers with thrilling methods to work together with the model. By way of its partnership with Google® Road View, Finest Western is the primary main firm of its dimension and scale to launch a digital actuality expertise for patrons, setting a brand new business normal and reinventing how visitors view lodges.
* All Finest Western and SureStay-branded lodges are independently owned and operated.
* Numbers are approximate, might fluctuate, and embrace lodges at present within the growth pipeline.