Panelists from throughout the meals trade gathered final month at a Basic Meeting occasion to reply the query, “What’s the way forward for meals?” The panel was moderated by Jennifer Leuzzi, who hosts the Tech Bites podcast, which explores the position of expertise in our meals system. Panelists included Robyn Tang, vice chairman of world advertising and marketing at MealPal; Eric Tsytsylin, senior model director at The Farmers Canine; Jennifer Aaronson, culinary director and co-founder of Martha + Marley Spoon; Illir Sela, founder and CEO of Slice; and Grace Ouema-Cabezas, vice chairman of digital advertising and marketing at Meals52.
One of many huge themes was accessibility with out compromise. As shoppers’ lives change into busier, corporations are anticipated to tailor their merchandise to be extra handy, with out dropping any high quality or taste. In an analogous vein, the demand for recent merchandise additionally appeared to be a development, for each human meals and pet meals. Tsytsylin famous, as shoppers change into extra conscious of what they’re placing into their our bodies, they’re additionally fascinated with what they’re feeding their pets.
Expertise can be prime of thoughts. For Tang and MealPal, it’s serving to to create a extra environment friendly expertise; cell QR codes assist clients extra seamlessly decide up their meals from eating places. However Slice doesn’t need new expertise to overshadow the general expertise. “We wish to elevate the standard of meals and ensure the expertise is just not felt,” famous Sela, “We’re targeted on genuine and native meals, not the expertise.”
General, the consensus appeared to be that the way forward for meals isn’t essentially about robots or computer systems, although they’ll positively be making extra of an look in years to come back. Reasonably, the way forward for meals is about making it easy and straightforward for shoppers to take pleasure in meals that’s recent, wholesome, and most significantly, tasty.
Associated: Digital Gross sales of CPG Merchandise Elevated in 2018; Connectivity and Comfort Drive E-Commerce.