Ibis, a trailblazer in economic system motels since 1974, is shaking up economic system lodge requirements by providing vacationers and native residents a very new buyer expertise that focuses on hospitality, opening out to the area people and elevated social interplay. This technique is in response to new buyer expectations highlighted by an Ipsos(1) examine performed throughout 6 nations on behalf of ibis: 80% of respondents would really like this new sort of lodge to be a social venue, the place everybody, together with “non-staying” company, feels welcome. It’s a transformation for the model, which goals to place its motels as real residing areas for everybody, which are versatile, welcoming and on-trend, and which fulfill the assorted expectations of their clientele at any time of day. A brand new buyer expertise to help the model’s transformation Ibis intends to welcome guests to a life hub, the place anybody can come to sleep, dine, meet folks or take pleasure in reside music. A complete new vary of potentialities inside a single location that appeals to a majority of respondents (67%), who gave scores of between 6 and 10 out of 10 for this new venue idea. Ibis is providing new and versatile areas that encourage social interplay and connections between prospects, vacationers and native residents.
Cellular check-in for that “residence away from residence” feeling The reception desk, till now a symbolic characteristic in a lodge, has been eliminated. Upon arrival, company are welcomed by a member of the “ibis Smile Workforce” and full check-in formalities on the bar whereas having fun with a drink or from the consolation of the foyer. Though this new welcome format requires using tablets and a proprietary cellular answer (PSM FOLS Cellular), it makes staff much less static and will increase their interplay with company. Regardless of the rise in expertise options, human interplay stays the central ingredient of a profitable welcome, as confirmed by 61% of respondents preferring to cope with an actual individual somewhat than expertise when checking out and in. The model goals to equip the complete worldwide ibis community by 2022.
As well as, a digital marketing campaign created in collaboration with the MRM company will likely be launched internationally in February 2019. The purpose of this marketing campaign is to place the highlight on members of the ibis Smile Workforce by way of a gallery of worker profiles combining anecdotes and testimonies. It is going to start on January 31, 2019 in France, the UK, Germany and Switzerland.
Versatile design options for all lodge areas Way over only a heat and personalised welcome, the ibis mannequin is evolving from a uniform and standardized strategy into a versatile and personalised one, made doable by three new design ideas. The chosen designers in Europe, Latin America and Asia have based mostly their ideas on connecting with the skin, giving the bar satisfaction of place and making the motels equally interesting to vacationers and to locals. Vacationers may have the choice to select from rooms that may accommodate between 1 and 6 folks, relying on their necessities, or they will go for the Sensible Room, the Group’s idea that’s revolutionizing accessibility requirements. Because of its massive dimension and purposeful furnishings, it gives accessibility, wellbeing, consolation and security for everybody.
A revamped vary of congenial eating choices To make sure that all prospects – locals and vacationers alike – can take pleasure in a soothing time in ibis motels, the model has developed a brand new vary of eating choices that may complement the shopper expertise. The hub of the motels, the bar will provide a tailor-made menu, a signature visible id and numerous design parts to assist create a singular ambiance. Free to select from a number of new concepts, ibis hoteliers can go for the idea most suited to the particular traits of their clientele and tailor it in line with their neighborhood with a view to provide a menu that showcases native dishes and contemporary produce.
A pilot lodge for this new providing, ibis Zurich Messe Airport has inside its foyer created Charlie’s Nook, a bar dedicated to beer the place the menu adjustments relying on the time of day. Within the morning, prospects can take pleasure in a espresso, whereas within the night they will uncover the Beer Wall and its extensive collection of Swiss beers. They will additionally take pleasure in regional dishes, corresponding to “rösties”, in a pop-rock atmosphere. Charlie’s Nook is the best venue for pals and neighbors alike to get collectively and luxuriate in good beer and reside music.
Music to foster new encounters and social interplay Ibis has determined to make music an integral a part of the shopper expertise to encourage social interplay between all of the folks passing via its motels. As highlighted by 79% of respondents as a part of the Ipsos survey performed on behalf of ibis, listening to music is a key a part of their lives. In 2019, greater than 100 reside performances will likely be hosted in ibis motels with rising artists recognized within the hottest up and coming native abilities, supported by hottest headline artists to carry out in 6 key nations. This initiative fulfils the expectations of shoppers, as underlined by the Ipsos examine, with 40% of respondents saying they want to attend reside performances that includes rising artists in motels. Ibis is positioning itself as a promoter of latest abilities and is planning to take one of the best of them to the Sziget Competition, the place a stage will likely be devoted to them.
(1) Research performed by Ipsos in 6 nations (France, UK, Brazil, Singapore, Germany and Australia) for ibis, involving a consultant pattern of the inhabitants of every nation
AccorHotels is a world-leading journey & life-style group and digital innovator providing distinctive experiences in additional than 4,000 motels, resorts and residences, in addition to in over 2,500 of the best non-public houses across the globe. Benefiting from twin experience as an investor and operator via its HotelServices and HotelInvest divisions, AccorHotels operates in 95 nations. Its portfolio contains internationally acclaimed luxurious manufacturers together with Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman and Swissôtel; in addition to the favored midscale and boutique manufacturers of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economic system manufacturers together with ibis, ibis Kinds, ibis funds and the regional manufacturers Grand Mercure, The Sebel and hotelF1. With an unmatched assortment of manufacturers and a wealthy historical past spanning shut to 5 a long time, AccorHotels, together with its world group of greater than 240,000 devoted men and women, has a purposeful and heartfelt mission: to make each visitor Really feel Welcome. Company take pleasure in entry to one of many world’s most rewarding lodge loyalty applications – Le Membership AccorHotels. AccorHotels is lively in its native communities and dedicated to sustainable growth and solidarity via PLANET 21, a complete program that brings collectively staff, company and companions to drive sustainable progress. Accor SA is publicly listed with shares buying and selling on the Euronext Paris change (ISIN code: FR0000120404) and the OTC market (Code: ACRFY) in the USA.