In a nod to the present Shark Tank, the first-ever Tremendous Bowl industrial for Bon & Viv Spiked Seltzer depicts its “founders” Bonnie and Vivian as mermaids pitching their low-calorie alcoholic fizzy water to a bunch of Hammerheads and Nice Whites. Chelsea Phillips, the VP of “past beer” manufacturers at AB InBev, tells Advert Age, “The spot itself is just not solely a pitch to the traders, the sharks, however a pitch to the American public.”
Because it seems, Bonnie and Vivian are made-up characters. The model was really based by a fellow named Nick Shields again in 2013 when it was merely referred to as Spiked Seltzer. AB InBev acquired the model again in 2016 and determined to rebrand it as Bon & Viv Spiked Seltzer — a play on the phrase “bon vivant” — to assist stand out from the remainder of the fizzy water pack.
“It has two females in a founder place and offered otherwise than we’ve got ever seen alcohol current females characters earlier than,” Phillips says in regards to the fictional founders depicted within the industrial. “The power of those girls is essential to me. As a feminine VP, I need to see extra of that illustration on this area, however I didn’t need it to be a trope. I simply needed it to really feel pure… versus extra of an overt assertion.”
“The Pitch” will air through the first quarter of right now’s sport, proper after the coin toss. • Watch AB InBev’s Shark Tank-Impressed Mermaid Tremendous Bowl Advert for Bon & Viv Spiked Seltzer [Ad Age]• Watch the Tremendous Bowl 2019 Commercials From All of the Massive Meals Manufacturers [E]• All Tremendous Bowl Protection [E]

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