“Continued financial progress in lots of African international locations is driving higher curiosity within the continent from a tourism perspective however it’s attention-grabbing to see that Ghana, particularly, is proving more and more engaging as a leisure tourism vacation spot,” says Wayne Troughton, CEO of specialist world hospitality and tourism consultancy HTI Consulting.”In some ways, this isn’t stunning,” he says, “notably contemplating Ghana’s pure magnificence and unspoiled shoreline, its cultural and historic heritage in addition to it is relative political security beneath the brand new authorities elected in December 2016,” he states. “However, previously, these property remained largely underexplored by international guests, a lot of whom visited Ghana purely to research enterprise alternatives in what nonetheless stays one of many quickest rising economies on this planet.””The distinction now, nonetheless, is that, with quite a lot of promotional initiatives underway, the nation’s new administration is making a devoted push to remodel Ghana right into a leisure tourism vacation spot,” explains Troughton. “A veritable slew of ongoing tasks, such because the newly constructed terminal Three on the Kotoka Worldwide Airport and vital street upgrades, are additionally anticipated to generate an additional increase.”Just lately too, The World Financial institution accredited a facility of USD 40 million to the Ghana Tourism Growth Undertaking. The undertaking will improve the tourism sector’s choices in focused locations; diversify its impression and assist enhance the contribution of the tourism sector to the Ghanaian economic system. The undertaking can even help the aviation sector in addition to micro, small, and medium enterprises, which can profit from improved entry to markets, higher public items provision within the focused tourism locations, and better-skilled employees.That is excellent news for the area, and Ghana particularly, given its political stability and pleasant folks. Though not uncovered to any main incidents much like assaults in neighboring Burkina Faso and Côte d’Ivoire in 2016, Ghana’s safety measures have been tightened.”The power to draw extra personal capital and guarantee sustained spending on infrastructure stays a precedence. Addressing costs constitutes one other precedence,” explains Troughton, “permitting Ghana to turn out to be a extra inexpensive vacation spot in comparison with its African friends.””In line with the analysis lately undertaken by HTI Consulting in Ghana, the place focus was positioned on understanding the degrees of demand for leisure inns within the nation, Ghana has but to make sturdy inroads into the worldwide leisure market, nonetheless, demand from native, expatriate and regional leisure vacationers is rising, notably as financial situations in West Africa enhance,” he says. “Although tourism knowledge for Ghana stays largely outdated,” explains Troughton, “it’s estimated that roughly 20% of the virtually a million guests to Ghana journey for functions of leisure,” he says. “A big proportion of such guests are sourced from neighboring Nigeria, largely as a consequence of the truth that Nigeria has restricted choices by way of leisure resorts and Ghana gives a sexy, close by various for center to upper-income Nigerians desirous to vacation past their borders, ” he explains. “Accra additionally represents a pleasant weekend break for Nigerians in search of a break from the hustle and bustle of bigger cities resembling Lagos, and resort – model developments on the seaside in or near the capital are most well-liked,” he says. “Nigerians, due to this fact, symbolize the most important supply of international room night time demand.”In line with the World Journey and Tourism Council (WTTCC) leisure journey spending (inbound and home) generated 66.5% of direct Journey & Tourism GDP in 2017 (GHC6, 854.3mn) in contrast with 33.5% for enterprise journey spending (GHC3, 455.2mn). Leisure journey spending is anticipated to develop by 6.1% in 2018 to GHC7, 272.1mn, and rise by 4.7% pa to GHC11, 486.8mn in 2028. Enterprise journey spending is anticipated to develop by 2.3% in 2018 to GHC3, 535.9mn, and rise by 2.6% pa to GHC4, 569.6mn in 2028.”The potential for increasing leisure tourism is critical,” states Troughton. “There’s been a rise in high quality resort provide in recent times, pushed by the arrival of quite a lot of worldwide resort chains such because the Kempinski-branded, five-star Gold Coast Metropolis resort and the Accra Marriott Resort, which adopted on the heels of different worldwide entrants resembling Mövenpick, Vacation Inn and Golden Tulip.”Moreover, a Ramada property is at the moment operational within the Coco Seaside space, while a five-star resort property is anticipated to be developed roughly 90 minutes from Accra inside the quick to medium time period.” A Hilton is at the moment beneath growth in Ada Foah, while lately too the Marriott Group introduced the scheduled opening of Protea Resort by Marriott Accra, Kotoka Airport, the model’s second resort in Ghana and the primary Protea Resort by Marriott within the capital metropolis of Accra.”Locations most well-liked included Ada Foah (designated a tourism enclave with space earmarked for large tourism tasks within the close to future) and the Volta Area. The resorts are roughly two hours drive from Accra, the gateway to the nation, and provide a variety of leisure together with seashores, seaside actions, swimming swimming pools, youngsters golf equipment, tennis courts. Along with the above, one other in style vacation spot is Labadi Seaside in Accra itself.””Analysis has proven that occupancies of those resorts are solely at an approximate 60% mark and higher funding in resort infrastructure, that provides worldwide requirements and repair, is a key requirement for future progress from international markets,” states Troughton. “West Africa gives good proximity to Europe and with the best product funding, infrastructure growth and advertising may entice excessive ranges of demand, notably over the European winter intervals.Ghana is at the moment leveraging itself as ‘The Centre of the World’ in response to Tourism, Arts and Tradition Minister, Mrs. Catherine Abelema Afeku who says that renewed consideration had been directed to the tourism sector by means of partnership, aggressive advertising, in addition to inter-ministerial committees to make sure that all pillars have been raised for the event of the sector.”Ghana appears quick set to harness the alternatives offered by the nation’s renewed deal with tourism and, as resort, leisure, street, and air infrastructure continues to enhance, elevated leisure demand for Ghana appears set to turn out to be a promising and tangible actuality,” says Troughton.

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About HTI Consulting
Hospitality and Tourism Worldwide Consulting “HTI Consulting” is a distinct segment, specialist hospitality, mixed-use, actual property and leisure targeted consulting firm shaped in 2003. To-date greater than 400 assignments have been accomplished protecting 43 international locations in Africa and the Center East. HTI Consulting have latest expertise in Addis Ababa, Accra, Benin, Cape City, Dar es Salaam, Dakar, Gaborone, Lagos, Lusaka, Monrovia, Nairobi, Pretoria and Sandton the place now we have lately undertaken Market and Monetary Feasibility Research, Market Evaluation, Valuations, Due Diligence, Brokerage and Operator Choice. For added data on these and different companies please contact HTI Consulting: [email protected] or +27 21 685 0635 or go to www.hticonsulting.co.za

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