M&M’s is utilizing a humorous 30-second Tremendous Bowl industrial to announce the arrival of a chocolate bar filled with mini-candies, marking the primary time that the corporate has used the large sport to promote a brand new snack.
The industrial begins with a stressed Christina Applegate — of Anchorman and Married With Kids fame — driving a sedan as bickering voices emanate from the backseat. “Do I’ve to interrupt you guys aside?” she says. The arguing from the passengers escalates. Applegate decides to slam on the breaks, flip round, and yell, “Okay that’s it: If you happen to don’t cease, I’ll eat all of you alive proper now!” It’s then that we see that the passengers are literally the identical three speaking candies which have appeared in numerous M&M’s commercials during the last decade, solely this time they’re embedded into an enormous chocolate bar that’s been wedged within the backseat. “I desire the break-us-apart choices,” says the crimson M&M.
The industrial was directed by Craig Gillespie, the filmmaker behind I Tonya and Lars and the Actual Lady. “Unhealthy Passengers” will air through the first industrial break of Sunday’s sport, and the M&M’s crew additionally launched a teaser that exhibits Applegate getting locked out of the automobile within the grocery retailer car parking zone:

• Christina Applegate Pushed to Her Restrict in M & Ms Tremendous Bowl Industrial [AA]• M & Ms [YouTube]• All Tremendous Bowl Protection [E]

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