Flip.to lets friends share their Laborious Rock expertise worldwide, debuting the property to an enormous viewers by opening up a completely new advertising and marketing channel. The platform closes the loop on these conversations sparked, delivering genuine, private conversations to encourage & win over new vacationers for the lodge.
For Laborious Rock Resort Daytona Seaside, that is made a measurable influence for his or her enterprise, incomes almost 100,000 in month-to-month attain, and tens of 1000’s of {dollars} in direct income to this point.
Within the Highlight: Newly Opened Laborious Rock Faucets Flip.to
Opening its doorways to friends in March of 2018, Laborious Rock Worldwide introduced trendy luxurious to the Daytona Seaside market in partnership with Summit Hospitality Administration, who invested $40 million into the 200-room beachfront property. It is since set the bar for a completely new degree of visitor expertise in Daytona, incomes it is AAA 4-Diamond standing simply 5 months after internet hosting vacationers for the primary time.
Past the lodge’s in depth renovation, elevating consciousness and attracting vacationers for this new Laborious Rock expertise was a crucial piece of a profitable launch. That cost was lead by industry-leader and years-long consumer of Flip.to, Susan Keaveney, Laborious Rock Resort Daytona Seaside’s inaugural Director of Advertising and marketing.Laborious Rock Resort Daytona Seaside — 918 N Atlantic Ave, Daytona Seaside, FL 32118

Setting the Stage for Success
Keaveney joined her put up in October of 2017—simply six quick months previous to the lodge’s opening. She shortly aimed to drive demand for the newly minted property that was quickly to be on the prime of its market.
Understanding the confirmed outcomes of the platform and its means to web quick influence, Keaveney noticed Flip.to because the an ideal match to begin inspiring vacationers. With this in thoughts, Keaveney launched the platform in April of 2018 to begin powering development for his or her property and prime her objectives.
“As a brand new idea to the realm, we have been on a strict timeline and finances to extend the visibility for this distinctive Laborious Rock expertise with the precise vacationers—everybody from households looking for one-of-a-kind holidays, to these dialing-it-up at certainly one of our occasions. This meant selling the genuine spirit that defines the model to a large viewers that was nonetheless extremely focused.
Switching on Flip.to helped deal with this aim by letting vacationers share their Laborious Rock expertise to household & buddies globally. This made for an extremely receptive viewers excited to listen to about our property, and we noticed influence from the primary traveler who shared. With the platform we’re simply translating these efforts into enterprise influence, monitoring success at each stage down the funnel all the way down to vacationers earned.”
With Flip.to, Laborious Rock Resort Daytona Seaside are reaching a brand new viewers of almost 100 thousand organically each month, totalling greater than 860,000 in attain, to this point.
This drove greater than 52,000 distinctive website visits and 5,000+ opted-in, heat leads for vacationers all in favour of a visit to the Laborious Rock in simply the primary 9 months, a outstanding 2.7X higher than the {industry} benchmark for paid search, and a testomony to the receptive heat of the viewers and high quality demographic.
Add to that tens of 1000’s of {dollars} in straight booked room income, and the platform has made a long-lasting impression for Laborious Rock Resort Daytona Seaside.

Laborious Rock Nonetheless Shines on the Platform
With 9 months on the platform, Keaveney and the Laborious Rock Resort group are looking forward to much more development on the platform. Along with Flip.to they’re crafting wealthy experiences to place the latest member of the Laborious Rock Worldwide model on the heart of each traveler’s journey.
Flip.to President, Ed St. Onge, who’s labored with Keaveney spanning her many roles as a veteran in journey, had this so as to add:
“Laborious Rock Resort Daytona Seaside gives experiences friends will not quickly overlook, and are excited to share on. Flip.to has been key in tapping into what’s properly often known as an influential consider selecting journey: suggestions from buddies & household. And the influence of the platform extends even far past that, with high quality that is merely unmatched.
Its proven again and again to drive the warmest site visitors with increased conversion. And past attain, these audiences are being nurtured all the way down to a shopping for resolution, serving to the lodge construct long-term traveler relationships that web out higher in each approach.”
Now a part of the portfolio for the Hospitality Ventures Administration Group (HVMG) as of December, 2018, Laborious Rock Resort Daytona Seaside’s aim is to proceed to accelerating. Along with constructing a wealth of traveler relationships, the property plans to proceed enhancing its advertising and marketing technique side-by-side with the platform. Keaveney added on Flip.to:
“I used to be an early adopter of the Flip.to platform, and now have been a buyer spanning it is development at a number of properties I’ve marketed. Because the panorama advanced, so too has the platform, bringing solves to the desk that really got down to make journey higher for everybody, enterprise and traveler included.
Flip.to will proceed to be part of my advertising and marketing technique and an extension of my group on the Laborious Rock Resort Daytona Seaside.”




Getting Began
Embodying the essence of the Laborious Rock model—a kinetic spirit that is ageless and electrical—panoramic ocean views and legendary facilities are what awaits vacationers to the Laborious Rock Resort Daytona Seaside. To see the genuine experiences being shared firsthand, go to https://hardrockhotels.tales.journey/gallery, or reserve your keep as we speak at https://www.hardrockhotels.com/daytona-beach.
To get began with Flip.to for accommodations, the advocacy platform for that reaches, converts and conjures up and completely new international viewers day-after-day, take a tour, or see different accommodations shining on the platform, right here: https://www.flip.to/clients/accommodations.
About Laborious Rock Resort Daytona Seaside
Laborious Rock Resort Daytona Seaside brings the worldwide model’s iconic vibe and energetic beat to a large stretch of the world-famous Atlantic shoreline. The 200-room beachfront property options famend, brand-exclusive choices and facilities, together with The Sound of Your Keep® music program, providing complimentary use of Fender guitars and Crosley report gamers for in-room jam classes, in addition to a famend full-service Rock Spa® and Salon, a Rock Store® and a Physique Rock® Health Middle.
The lodge additionally contains the signature Periods restaurant and bar, the open-air Wave Terrace and 20,000 sq. ft of indoor and outside assembly house, together with a flexible ballroom terrace. The property’s resort-style beachfront pool options an expansive oceanfront occasion deck and outside pool bar and grill. Positioned at 918 N. Atlantic Avenue, simply 15 minutes from Daytona Worldwide Airport, Laborious Rock Resort Daytona Seaside is owned by Summit Hospitality Administration Group. For extra info, go to www.hrhdaytonabeach.com
About Laborious Rock Worldwide
With venues in 75 nations, together with 183 cafes, 27 accommodations and 12 casinos, Laborious Rock Worldwide (HRI) is likely one of the most globally acknowledged corporations. Starting with an Eric Clapton guitar, Laborious Rock owns the world’s most precious assortment of music memorabilia, which is displayed at its places across the globe. Laborious Rock can be identified for its collectible trend and music-related merchandise and Laborious Rock Dwell efficiency venues. HRI owns the worldwide trademark for all Laborious Rock manufacturers. The corporate owns, operates and franchises Cafes in iconic cities together with London, New York, San Francisco, Sydney and Dubai. HRI additionally owns, licenses and/or manages lodge/on line casino properties worldwide. Locations embody the corporate’s two most profitable Resort and On line casino properties in Tampa and Hollywood, FL., each owned and operated by HRI mother or father entity The Seminole Tribe of Florida, in addition to different thrilling places together with Atlantic Metropolis, Bali, Cancun, Daytona Seaside, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Laborious Rock Cafe places embody, Maldives, Manila, Malaga, Georgetown, Fortaleza, Rosario and Chengdu. New Laborious Rock Resort, On line casino or Resort & On line casino initiatives embody Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York Metropolis, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Laborious Rock Worldwide was acknowledged as a Forbes Journal Prime Employer for Ladies and Land Operator of the 12 months on the World Gaming Awards. For extra info on Laborious Rock Worldwide go to www.hardrock.com.
About Flip.to
Flip.to, the advocacy platform for accommodations—Attain, encourage and convert a completely new international viewers of vacationers day-after-day with Flip.to.
Flip.to lets your friends introduce your lodge to the world, combining belief with large attain and introducing your lodge to vacationers only one diploma away—heat leads who’re the proper match. Begin constructing your ever-growing group of advocates who flip significant moments into measurable ROI, and immediately see the unrivaled influence once you swap on this completely new channel. http://flip.to

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