In a bid to get America hooked on Flamin’ Sizzling Nacho Doritos, PepsiCo has enlisted the assistance of Probability the Rapper and the Backstreet Boys, who seem collectively in a brand new industrial slated to run throughout the Tremendous Bowl on Sunday.
The advert begins with Probability sitting in an empty airplane hanger with a bag of Flamin’ Sizzling Nacho Doritos because the Backstreet Boys’ jam “I Need It That Method” performs softly within the background. “They made the unique… scorching?” he says to himself. This triggers a montage of Probability rapping concerning the chips whereas each driving a scorching rod and dancing on a tarmac adorned with extra neon-colored muscle vehicles and an enormous pink airplane. The motion then switches again to the airplane hanger the place Probability is dancing and singing together with the Backstreet Boys to a remixed model of their 1999 hit single.
With this industrial and the Pepsi advert starring Steve Carell and Cardi B, plainly PepsiCo’s Tremendous Bowl advert technique is to take celebrities who’ve by no means appeared on display screen collectively and put them in zany, doubtlessly viral eventualities. Along with the 30-second advert that may air throughout the sport, PepsiCo additionally launched a one-minute model of the Doritos industrial at this time, which options prolonged rapping and dance sequences:

• Doritos [YouTube]• All Tremendous Bowl Protection [E]

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