The Meliá Government Vice President, Gabriel Escarrer Jaume, introduced the concentrate on the corporate’s 2020 imaginative and prescient at FITUR immediately, describing the three main areas the place it is going to be focusing its efforts as much as the top of the last decade.
Firstly, the corporate goals to proceed to strengthen its management in resort and “bleisure” resorts (city resorts additionally providing leisure experiences and way of life attributes). Escarrer defined that Meliá will proceed to develop internationally in each metropolis and resort resorts and at present has 51 new openings deliberate up till 2020. The Meliá CEO highlighted progress within the Caribbean, a area it has been dedicated to for over 30 years, with upcoming openings together with the spectacular Paradisus Playa Mujeres in Mexico or the Meliá Internacional Varadero in Cuba. These new openings accompany the essential investments made in 2018 within the Dominican Republic, with the opening of the Grand Reserve at Paradisus Palma Actual, Meliá Caribe Seashore and Meliá Punta Cana Seashore. As much as 2020, the corporate will open no less than 10 new resorts within the Americas.
Asia and the Pacific coast will proceed to develop strongly, with 16 openings deliberate as much as 2020, three of them in Vietnam, two in China and in addition the primary lodge within the Maldives, the Gran Melia Huravee, scheduled to open this 12 months.
The best progress for the corporate is concentrated in Europe, the Center East and Africa (EMEA), with no less than 25 new resorts to divulge heart’s contents to 2020, together with resorts in main European international locations and the enduring ME Dubai Resort, a masterpiece designed by the deceased Arab architect Zaha Hadid. In Spain, the corporate can be making ready distinctive initiatives in essentially the most engaging metropolis locations, equivalent to the longer term ME Barcelona, however is prioritising progress in resort resorts the place it sees main alternatives in including a few of the quite a few impartial resorts that require repositioning by means of administration contracts.
Escarrer introduced the imaginative and prescient on the “Innside by Meliá” stand, a model that has been repositioned with a powerful concentrate on bleisure, combining a leisure expertise with enterprise journeys and conforming to the strictest sustainability requirements.
Sustainable resorts
The sustainable stand at FITUR is aligned with the Meliá 2020 imaginative and prescient, one in every of whose goals is to turn out to be a benchmark for sustainability and company duty. In response to the belief it enjoys available in the market and amongst main stakeholders, the corporate intends to additional improve a dedication to company duty that noticed it named the third most sustainable lodge firm on the earth in 2018 in response to RobecoSAM, the company chargeable for rating corporations for the Dow Jones Sustainability Index.
As much as 2020, the corporate will intensify its environmental and social technique, with a specific concentrate on kids, inclusion, range and philanthropy.
The Meliá strategic imaginative and prescient prioritises continuity of the monetary power achieved over the past 10 years and the creation of shareholder worth. To realize this, Escarrer defined that the enterprise mannequin consolidated all through the final Strategic Plan and constructed round an asset-light mannequin (round 60% of the portfolio) permits it to attain speedy progress with a low stage of leverage and higher resilience to financial cycles.
As a lever for producing higher confidence, Escarrer additionally pressured the corporate’s monetary power over the past 10 years, permitting it to attain unprecedented solidity to face doable modifications within the financial cycle. He additionally emphasised an more and more diversified enterprise mannequin that can enable the corporate to proceed producing worth in the long run.
Digital power
The second main focus for Meliá will likely be to proceed to bolster its digital management, a key issue within the firm’s future from each the inner and exterior perspective.
Internally, Meliá is specializing in utilizing know-how to enhance methods and processes to generate main progress in managerial excellence by means of the automation of back-office processes, permitting workers to spend extra time on issues that add worth for purchasers. The Meliá digital transformation has additionally had a optimistic affect on its workforce, together with the greater than 1,000 members of the salesforce who’ve been educated in digital gross sales.
Externally, firm technique prioritises rising digital gross sales to shoppers (B2C) by means of (which has grown by 68% since 2015) and to intermediaries or skilled purchasers (B2B) by means of MeliaPro, which elevated gross sales by 35% in 2018 and at present manages relationships with greater than 42,000 journey businesses worldwide. The corporate funding within the digitalisation of its gross sales channels was over 129 million euros over the course of the newest Strategic Plan.
Digitalisation has additionally remodeled the way in which the corporate interacts with prospects. Meliá is essentially the most influential lodge firm in social networks in Spain, with greater than 6.7 million followers in 2018, a rise of 28.4% over the earlier 12 months. The digital paradigm can be reworking the client expertise all through the method that Meliá calls the “buyer journey”.
Digitalising the client expertise: the room of the longer term
The Meliá chief government unveiled a venture named the “Tech-room” by which the whole lot within the room may be personalised by visitors by means of digital and synthetic intelligence methods. A pilot Tech-room will likely be inaugurated on the Meliá Madrid Serrano Resort in Madrid in the summertime and can embody, amongst different methods:
Digital methods for regulating the opacity of home windows to interchange curtains and blinds
Voice help methods for all visitor wants or a sensible panel exhibiting all of the lodge companies
Adjustable sensible mattress and mattress with parts that may be personalised to maximise consolation
Pill to manage room temperature, a sensible mirror and amenities to enrich the tech expertise equivalent to a therapeutic massage chair and bathe with chromotherapy and aromatherapy
Interactive TV and 4D projection for a 100% immersive expertise
Highlighted openings 2019 – 2020

INNSIDE Milan – ItalyScheduled to open on the finish of 2019, the lodge is positioned in Torre Galfa, one of many architectural icons of Milan, and can supply 145 rooms, assembly rooms, a health club and a restaurant with beautiful views of town skyline.

INNSIDE Paris – FranceThe INNSIDE Paris – Charles de Gaulle will supply 266 rooms subsequent to crucial Parisian airport within the Roissypole enterprise district. The lodge will open in February and can present amenities for conferences and conferences.

INNSIDE Amsterdam – The NetherlandsLocated within the monetary district of Zuidas within the south of Amsterdam, the lodge will present 328 rooms. An ideal location for enterprise and with easy accessibility to town centre for leisure travellers, this lodge will supply nice eating choices, a state-of-the-art health club and inventive assembly rooms. Its opening is scheduled for 2020.

INNSIDE Liverpool – United KingdomWith 207 rooms, health club, MICE amenities and a spectacular rooftop restaurant, the INNSIDE Liverpool will likely be solely a 7-minute stroll from the historic metropolis centre and 5 minutes from the port. The opening of the lodge is scheduled for early 2020.

Meliá Frankfurt – GermanyThe lodge will likely be positioned within the Bockenheim district, subsequent to the Pure Historical past Museum and one kilometre from the central practice station and subsequent to one of many largest commerce truthful websites on the earth. With 430 rooms, it would present a alternative of eating choices, amenities for occasions and conferences, non-public parking and a full YHI spa. Its opening is scheduled for early 2020.

Paradisus Playa Mujeres – MexicoOn the coast of Cancun surrounded by spectacular seashores, the Paradisus Playa Mujeres will present 498 rooms and an incredible alternative of eating choices and luxurious companies and amenities together with a personal marina. The opening of this lodge is scheduled for April 2019.

Meliá Internacional Varadero – CubaThis seafront lodge will open in February and may have 946 rooms. It can additionally supply The Stage and The Stage Adults Solely companies, tailored to the wants of several types of visitors. With 10 eating places, 14 bars, a YHI Spa and a conference centre, it would turn out to be among the best choices within the nation for each enterprise and leisure journeys.

Gran Meliá Arusha – TanzaniaThe first Gran Meliá lodge in Africa is scheduled to open in Might. This luxurious lodge is positioned within the good place to start out having fun with an African journey. With 171 rooms the lodge will present a swimming pool, completely different eating choices (together with a rooftop restaurant), spa, health club and nearly 2,000m2 of amenities for occasions and conferences.

Meliá Saidia Residences – MoroccoThis new lodge will likely be positioned in Saidia, an space of Morocco that has the biggest seashores within the nation. This resort lodge will supply the best amenities, a variety of eating choices and an intensive actions programme. With opening scheduled for July, the Meliá Saidia Residences will supply 192 rooms.

ME Dubai – United Arab EmiratesLocated within the Opus constructing designed by Zaha Hadid, the ME Dubai will turn out to be an icon of the Dubai skyline. Opening is scheduled for 2020 and the lodge will present 153 rooms together with 39 serviced residences. This contemporary lodge will even embody the famend Japanese restaurant ROKA.

Meliá Shanghai Parkside – ChinaLocated by the principle entrance to Disneyland Shanghai, the Meliá Shanghai Parkside will present 88 rooms and amenities to make it the proper lodge for each leisure and enterprise travellers. It can even have direct entry to the Shanghai Worldwide Tourism and Resorts Zone. It’s scheduled to open in March.

Gran Meliá Zhengzhou – ChinaThis luxurious lodge will likely be positioned within the enterprise district of Zhengzhou and supply 388 rooms and suites in addition to all of the areas and companies required for conferences and occasions along with the luxurious companies and attributes attribute of the model. Its opening is scheduled for the top of 2019.

Meliá Ho Tram – VietnamLocated on Ho Tram Seashore, this lodge will likely be solely two hours from Ho Chi Minh Metropolis, the monetary capital of Vietnam. It can present 152 rooms with beautiful sea views and 69 villas. This lodge will even have nice eating choices and a YHI Spa. Its opening is scheduled for the primary half of 2019.

Meliá Cam Ranh Bay – VietnamLocated on the southeast coast of Vietnam, the lodge will supply 200 rooms and 100 villas with non-public infinity swimming pools. It can additionally function The Stage service and a YHI Spa, unique to the model. The opening of this lodge is scheduled for the top of 2019.

INNSIDE Kuala Lumpur – MalaysiaThe lodge will likely be built-in into the Eko Cheras city venture, offering a sustainable strategy within the capital of Malaysia that mixes design with performance, making it the proper choice for many who journey for work however want to take pleasure in some leisure time. With 238 rooms, its opening is scheduled for the top of 2019.

Gran Meliá Huravee – MaldivesThis luxurious lodge would be the first for the corporate within the Maldives. It can present 96 non-public villas, a variety of eating choices, spa and health club, in addition to the luxurious companies attribute of the Gran Meliá model. Its opening is scheduled for 2020.

INNSIDE Saigon – VietnamThe lodge is scheduled to open in mid-2019 and may have 72 rooms in an ideal location close to the principle points of interest in Ho Chi Minh Metropolis. With minimalist ornament, it is going to be the proper alternative for each leisure and enterprise travellers.

Meliá Bandung – IndonesiaLocated in Dago, one of the vital essential areas in Bandung, the lodge will supply 254 rooms, a spa, infinity pool, a variety of eating choices and amenities for occasions and conferences. With beautiful views of town and structure impressed by the Burangrang and Tangkupan Perahu mountains, this lodge will open in 2020.

About Melia Lodges Worldwide
Based in 1956 in Palma de Mallorca (Spain), Meliá Lodges Worldwide is likely one of the largest lodge corporations worldwide in addition to absolutely the chief inside the Spanish market, with greater than 370 resorts (present portfolio and pipeline) all through greater than 40 international locations and Four continents beneath the manufacturers: Gran Meliá, Meliá Lodges & Resorts, Paradisus Resorts, ME by Meliá, INNSIDE by Meliá, Tryp by Wyndham and Sol Hoteles. The strategic concentrate on worldwide progress has allowed Meliá Lodges Worldwide to be the primary Spanish lodge firm with presence in key markets equivalent to China, the Arabian Gulf or the US, in addition to sustaining its management in conventional markets equivalent to Europe, Latin America or the Caribbean. Its excessive diploma of globalization, a diversified enterprise mannequin, the constant progress plan supported by strategic alliances with main traders and its dedication to accountable tourism are the key strengths of Meliá Lodges Worldwide, being the Spanish Resort chief in Company Fame (Merco Rating) and one of the vital engaging to work worldwide.