Identical to final 12 months, Coca Cola is preaching a message of range and inclusion with its new Tremendous Bowl business. This one’s referred to as “A Coke Is a Coke,” and it options animation that leans closely on shades of crimson, white, brown, and black. The advert is partially impressed by the work of Andy Warhol, who famously mentioned, “A Coke is a Coke and no amount of cash can get you a greater Coke than the one the bum on the nook is consuming.”
The business exhibits all kinds of individuals — and creatures! — having fun with Coca-Cola merchandise in varied eventualities, as a number of totally different voices recite strains concerning the common enchantment of this model and the act of consuming soda generally. Apparently, astronauts, prize fighters, bird-people, farmers, cooks, and big gorillas all love Coke. “Don’t you see?” says the refrain of voices on the finish of the advert. “Totally different is gorgeous, and collectively is gorgeous too.”
The advert has echoes of “Hilltop,” the well-known Coca-Cola advert from 1971, that re-entered the cultural consciousness practically 4 years in the past when it was used within the final scene of the Mad Males collection finale. Like that well-known advert, “A Coke Is a Coke” asserts that, though the world is filled with so many various individuals, we’re all truly united by a mutual love of consuming one sugary American soda. Coke correctly determined to maintain the tone comparatively mild and enjoyable with this one, thus avoiding the Kendall Jenner-Pepsi advert syndrome.
The brand new 60-second spot will air throughout CBS’s pre-game Tremendous Bowl broadcast, proper earlier than the nationwide anthem. This would be the first time in 12 years that Coke has not run its huge advert in the course of the center of the sport itself.
• A Coke Is a Coke [YouTube]• All Tremendous Bowl Protection [E]
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