For its Tremendous Bowl stunt this yr, Skittles isn’t formally planning to air a industrial throughout the sporting occasion, however the sweet firm goes to have Dexter star Michael C. Corridor carry out a musical advert on Broadway that afternoon.
Corridor explains this considerably complicated premise in a brand new commercial hyping the theatrical efficiency of the opposite commercial. “To be clear, the advert received’t be on the precise recreation — folks will purchase tickets and watch it reside in a theater,” he tells a confused therapist. “It’s an actual Broadway present.” After debating this profession alternative for a bit, the digicam pans again to disclose a scarecrow who describes himself as a residing manifestation of Corridor’s anxieties. The industrial ends with the revelation that this, too, is definitely an commercial carried out in entrance of a reside viewers.
Skittles Business: The Broadway Musical will probably be a 30 minute efficiency on the City Corridor theater in Occasions Sq., with a guide by playwright Will Eno and songs by Smash tunesmith Drew Gasparaini. The one tickets left are priced at $207 a pop, however at the least proceeds will go to Broadway Cares/Fairness Fights AIDS. Because the AV Membership notes, Skittles will in all probability discover a approach to run footage of this reside occasion throughout the huge recreation as an precise industrial.
Tremendous Bowl snack model stunt season is now formally underway. Keep tuned for extra updates on game-day advertising and marketing madness as they turn out to be accessible.
• Michael C. Corridor to star within the final advert: A one-night-only Skittles musical on Broadway [AV Club]• Michael C. Corridor To Star In One-Present-Solely Broadway Skittles Musical [Deadline]• Skittles Business: The Broadway Musical [Town Hall]

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