Fidel Expands their Skill to Drive Lengthy-term Buyer Loyalty by Linking Extra Fee Playing cards to Loyalty Programmes[16 January, 2019], LONDON: At this time, Fidel API turns into the primary international card-linking expertise enabler to companion with the three main card fee processors: Visa, Mastercard and Amex. Fidel, which powers the loyalty programmes of Avios, TopCashback and Perkbox is now supporting Amex playing cards.Based in 2013 by Subrata Dev and Andre Elias, builders can use Fidel to create net and cell purposes for linking fee playing cards with digital platforms globally. Subrata Devd, one of many early members of Badoo, based Fidel after experiencing first-hand the issue of linking fee playing cards to loyalty programmes. Since launching their card-linking API expertise, Fidel has pushed tens of millions in gross sales throughout 11,000 retailer places. Prior to now 12 months, the U.Ok. primarily based firm has expanded to the U.S., Eire, Sweden, Denmark, Finland and Norway; with plans to develop to Canada, Japan, South Africa, Australia and New Zealand in early 2019.Utilizing Fidel’s expertise which powers card-linking purposes within the background, prospects solely have to hyperlink their debit or bank card to a model loyalty programme as soon as, and from then on each time they use their card they earn factors and rewards. In brief, card-linking empowers shoppers whereas driving gross sales and retention for companies. “Our mission is to speed up the adoption of card-linking globally, by making fee information extra accessible. We need to make it as straightforward as doable for builders to construct modern client merchandise utilizing real-time monetary information,” stated Dev Subrata, CEO and co-founder at Fidel API. “We consider fee information is the glue that may in the end bind collectively the worlds of on-line and offline commerce. Card-linking expertise opens up every kind of alternatives in a wide range of completely different industries. By including Amex as a fee possibility, we’re increasing our protection to make card-linking doable for almost all of cardholders. That is actually simply the tip of the iceberg. Not solely will it change the way in which folks store, however the way in which by which folks work together with manufacturers all collectively.” About Fidel APIFidel API is a number one API platform that permits builders to create net and cell purposes for linking fee playing cards with reward companies globally. Fidel API spots client linked card transactions and transmits the info in real-time, powering loyalty and advertising and marketing purposes with real-time fee information.Fidelʼs mission is to gasoline innovation and revolutionize the funds trade by making a card-linking expertise that simplifies buyer loyalty, for each companies and shoppers. By radically simplifying the price and technique of implementing card-linking expertise, we intend to speed up the inevitable and welcome the way forward for buyer loyalty. For additional press data or enquiries, please contact Marie Volpe at [email protected] or the Fidel UK workplace at +44 (0)20 3815 5770.About American ExpressAmerican Categorical is a globally built-in funds firm, offering prospects with entry to merchandise, insights and experiences that enrich lives and construct enterprise success.