Advertising and marketing expertise will likely be a driving issue within the survival of excessive avenue retailers, says retail guru Mary Portas.On 17 January Mary Portas will handle over 700 senior UK entrepreneurs at {industry} discussion board ITG Dwell in Birmingham. On the occasion, Portas will talk about the way forward for retail and the essential function expertise will play in influencing the methods customers buy.ITG header“Many individuals suppose there’s a divide between on-line buyer interplay and the brick-and-mortar expertise,” says ITG CEO Simon Ward, “however that’s fully mistaken. Shops want a one-to-one relationship with every buyer that’s seamless – whether or not that’s in retailer or on their favorite social channel. Expertise can do this.”ITG Dwell is organised by Impressed Pondering Group, which gives advertising and marketing expertise and companies to corporations that signify round a 3rd of UK excessive avenue spend, together with Tesco, Sainsbury’s, Morrisons and M&S. Portas will converse on the all-day occasion alongside physicist and science presenter Professor Brian Cox and former Fb govt Randi Zuckerberg, who will likely be sharing new concepts and insights with retailers on methods to sort out troublesome buying and selling circumstances.“It’s robust on the market,” says Ward. “Black Friday was gray and Christmas discounting merely didn’t drive gross sales. Manufacturers have to be disruptive. They should innovate and be impressed to suppose otherwise.”If you want to seek out out extra, please click on this hyperlink: For additional info please contact Sarah Perrins on [email protected] or 07774 925943